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Mitsubishi denies plans for Toyota/Subaru rival sports coupe

Forgive us for being wistful, but there was a time when Mitsubishi coupes and sports cars were the downright awesome. The 1990s brought us the all-wheel drive, turbocharged Eclipse GSX and the twin-turbocharged 3000GT VR-4 (seen here). The times, they were good.
Fast-forward to today, and the Lancer Evolution exists as Mitsubishi's sole, true performance offering. Mitsubishi killed off the Eclipse last year, by which time it had lost much the luster of its predecessors. With an affordable Japanese sports car fomenting underway thanks to Scion FR-S and Subaru BRZ, one may think that it's an ideal time for a brand like Mitsubishi to jump back into the performance coupe game. A rear-drive Mitsubishi sports car to take on the Toyobaru twins could be just what the brand needs to gain some mindshare among consumers.
Not so, says Osamu Masuko. The president and executive director of Mitsubishi told reporters at the Sydney Motor Show, "Our engineers are very prominent to investigate new technologies, but to use that technology they are not that good to bring the revenue to make that money." Read: the engineers want to do it, but the company does not find it to be financially responsible.

Mitsubishi drops two more teasers of new Outlander

Mitsubishi just keeps teasing the debut of the refreshed 2016 Outlander at the 2015 New York Auto Show on April 2. The Japanese brand already hinted at the updated CUV's look on the company's invitation to the event in the Big Apple. Now, it released an even clearer view of the front and the first official look at the crossover's rear. Debuting Mitsubishi's new design language, a shot of an Outlander waiting at port already revealed its new nose completely undisguised. The brand's latest teaser provides yet another glimpse at it and further confirms the X-shaped front end that's outlined in chrome. As with the rest of the updated styling, the rear also adapts the look of last year's Concept-S. The taillights are still separated into three bars, but here they stop at the tailgate in the center, rather than running all the way across like on the show car. Beyond just the refreshed styling, the 2016 Outlander has over 100 improvements, according to Mitsubishi, including NHV refinements, better handling and improved throttle response. We will get the full details about all of the tweaks in New York in just a few days. Related Video: MITSUBISHI MOTORS TO CONDUCT WORLD PREMIERE OF 2016 OUTLANDER AT THE NEW YORK INTERNATIONAL AUTO SHOW Mitsubishi Motors North America, Inc. (MMNA) is pleased to announce that it will make the world premiere of the 2016 Outlander during its press conference at the 2015 New York International Auto Show in the North Hall (booth 260) on Thursday, April 2, 2015 at 11:30a.m. ET. The 2016 Outlander will be the first Mitsubishi vehicle to debut the brand's new design language. The 2016 Outlander is a refined crossover utility vehicle that features over 100 engineering and design improvements including a new, powerful and dynamic appearance, enhanced road performance as the result of improvements to noise levels, ride, handling and throttle response, and a more eloquent yet functional interior space. The new 2016 Outlander demonstrates the brand's renewed emphasis on style, refinement and overall driving experience. For those who are unable to join Mitsubishi Motors in New York, the press conference will be internationally broadcast live. For details about the webcast please check media.mitsubishicars.com. Full 2016 Outlander details will be released at 11:30a.m. ET on April 2, 2015. About Mitsubishi Motors North America, Inc.

Self-driving Mitsubishis could use adapted missile technology

Mitsubishi is a big company made up of many different divisions and subsidiaries. Yeah, we tend to focus on Mitsubishi Motors, but the sprawling company also manufactures steel, builds televisions – we all knew someone in the 1990s with a hulking Mitsubishi "big screen" – and even screws together fighter jets and the missiles they carry. According to a report from Automotive News Europe, Mitsubishi Motors is hoping to leverage the capabilities of its sister companies to catch up to the competition and get driverless cars on the road by 2020. That means adapting millimeter-wave radars, sensors, and cameras built for missiles to automotive uses. As Mitsubishi sees it, having the development work done on this tech – albeit for a radically different application – gives it a big advantage over the competition. "All we have to do is to put together the components that we already have," Katsumi Adachi, the chief engineer for Mitsu's auto equipment division, told ANE. "None of our competitors have such a wide array of capabilities." As ANE goes on to explain with the help of Tokyo-based IHS analyst Goro Tanamachi, this is no plug-and-play application. That's largely because of the different economics of the automotive and defense industries. In the former, the bean counters have a tremendous say. There are cuts and cost reductions and all sorts of other stuff designed to maximize profit margins. The defense industry, though, is the land of sparing no expense – that, according to Tanamachi-san, could make adapting missile tech to autonomous vehicles a possible, but potentially very pricey proposition. "Cost-cutting requests are much more severe in autos than aerospace," Tanamachi-san told ANE. "I wonder if it's possible for them to bring down the cost of the systems to the levels manufacturers can use for cheap, low-end cars." Related Video: X