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Mitsubishi leaving US? No, it's doubling its marketing budget

We rarely hear any major news coming out of the National Automobile Dealers Association (NADA) annual meeting in Orlando, FL, but Mitsubishi executives found this a fitting place to announce a big push for increased advertising here in the US. A report in Automotive News states that the struggling Japanese automaker is returning to advertising in prime time television for the first time since 2005, with the push slated to begin in June and July for the launch of the 2014 Mitsubishi Outlander shown above.
Despite dwindling sales and a shrinking lineup, Mitsubishi's new North American chairman, Gayu Uesugi, has said on multiple occasions that the automaker has no plans to abandon the US market. Spending extra money on marketing and advertising should be a good start to help improve sales, but a lack of fresh and competitive products is also keeping showrooms empty. Aside from the new Outlander, the AN report says that Mitsubishi spokesman Roger Yasukawa said that a "yet-to-be-named subcompact" will arrive this year, which suggests the unnamed hatchback shown below (known elsewhere as the Mirage), could be heading to the US after its North American introduction at the Montreal Auto Show last month.

Fiat taps Mitsubishi for European pickup

Mitsubishi is often derided in the US for its relatively boring lineup, Lancer Evolution aside, but the company is on the upswing worldwide, recently posting record global operating profits. The Japanese automaker may get a further boost in the near future from a rumored pickup truck deal with Fiat.
According to insider sources speaking to Automotive News Europe, Mitsubishi would reportedly build a variant of its widely respected L200 pickup truck for the Fiat Professional brand in Europe and Latin America starting in 2016. The L200 is larger than the Fiat Strada front-wheel-drive pickup already available in those markets, and it's available in rear- and four-wheel-drive configurations. The idea of adding a midsize truck to the commercial lineup was in the Fiat-Chrysler Automobiles five-year plan, but it didn't include any mention of a partnership to build it.
At first blush, the Mitsubishi agreement seems like an odd move, given that Fiat already owns pickup truck specialists Ram. However, according to ANE, the company had at one time planned to use a version of a new Dodge Dakota pickup for duty in Europe and Latin America, but the model never came to fruition.

Mitsubishi recalls 130k Lancers, Outlanders over auxiliary glitches

The National Highway Traffic Safety Administration has has announced two separate recall campaigns for Mitsubishi vehicles, both of them related to problems with their auxiliary systems and covering a total of some 130,000 units. The recalls relate to Lancers (including Sportback and Evolution versions) as well as the Outlander and Outlander Sport, all of them from the 2009 through 2011 model years. The larger of the two recalls relates to the blower motor that may not to an adequate job of defrosting the windshield and therefor impede the driver's visibility. The recall covers 76,958 units, specifically the 2009-2011 Lancer (manufactured between March 16, 2009, and March 30, 2011), 2010-2011 Lancer Sportback (June 17, 2009, to December 1, 2010), 2010-2011 Lancer Evolution (July 14, 2009, to January 7, 2011), 2009-2011 Outlander (February 10, 2009, to June 22, 2011), and 2011 Outlander Sport (August 26, 2010, to November 19, 2010). The smaller recall still covers another 53,395 units due to a problem with the electronic control unit tasked with operating the headlights, taillights and windshield wipers. "Unstable voltage" in that dedicated ECU could cause those systems to function improperly – which, again, could impede the visibility and increase the risk of a crash. This recall covers the 2009-2010 Lancer (January 12, 2009, to July 6, 2010), 2010 Lancer Sportback (June 17, 2009, to June 8, 2010), 2010 Lancer Evolution (July 14, 2009, to August 4, 2010) and 2009-2010 Outlander (January 12, 2009, to August 27, 2010). In both cases the manufacturer is not aware of any accidents or injuries resulting from the problems. But all the same, in both cases, owners will be notified to bring their Mitsus into their local dealer to have the relevant component (blower motor or ECU) replaced. Since the affected models and model years overlap, we suspect some owners may have both components replaced on their vehicles at the same time, but we're reaching out to Mitsubishi Motors North America for clarification. If this array of recalled vehicles sounds familiar, you might be thinking of a similar campaign issued last October that covered some 166,000 Lancers and Outlanders from largely the same model years. That unrelated recall, however, related to the drive belt detaching from the engine.