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Mitsubishi kills CHAdeMO on upcoming Outlander PHEV

Mitsubishi will be adding a number of features to its Outlander Plug-in Hybrid SUV when it introduces the model to the US this summer. It'll also be subtracting a CHAdeMO-standard fast-charging port. The Japanese automaker is saying there aren't enough compatible stations in the States to warrant it, so domestic drivers will have to settle for the SAE port for their fast-charging purposes. Mitsubishi and Nissan are the two Japanese automakers that have been pushing hardest for CHAdeMO as a fast-charging standard. Many US and German automakers have been pushing the competing SAE Combo standard for fast-charging, but the charging station companies seem to be just as happy to install EVSEs with both ports on them. Mitsubishi showed off an Outlander PHEV at a reception in advance of the North American Auto Show in Detroit starting this week, though the car won't be at the show itself. The place where the CHAdeMO port is usually placed was covered by a plastic plate, according to Automotive News. Mitsubishi Motors North America spokesman Alex Fedorak confirmed to Autoblog that the Outlander PHEV will make its US debut by late summer, and that it wouldn't have a CHAdeMO charging port. The Outlander PHEV will start sales in August, and Mitsubishi is hoping the model's introduction will push Mitsubishi's US sales above the 100,000-vehicle threshold for the first time since 2007. The automaker has repeatedly delayed the US debut of the Outlander PHEV. While Mitsubishi hasn't released specifications, the model is likely to have better fuel efficiency and more power than its Japanese and European counterparts. Featured Gallery Plug In 2014: Mitsubishi Outlander PHEV View 12 Photos News Source: Automotive News, Automotive NewsImage Credit: Copyright 2016 Sebastian Blanco / AOL Green Mitsubishi SUV Hybrid PHEV

Mitsubishi leaving US? No, it's doubling its marketing budget

We rarely hear any major news coming out of the National Automobile Dealers Association (NADA) annual meeting in Orlando, FL, but Mitsubishi executives found this a fitting place to announce a big push for increased advertising here in the US. A report in Automotive News states that the struggling Japanese automaker is returning to advertising in prime time television for the first time since 2005, with the push slated to begin in June and July for the launch of the 2014 Mitsubishi Outlander shown above.
Despite dwindling sales and a shrinking lineup, Mitsubishi's new North American chairman, Gayu Uesugi, has said on multiple occasions that the automaker has no plans to abandon the US market. Spending extra money on marketing and advertising should be a good start to help improve sales, but a lack of fresh and competitive products is also keeping showrooms empty. Aside from the new Outlander, the AN report says that Mitsubishi spokesman Roger Yasukawa said that a "yet-to-be-named subcompact" will arrive this year, which suggests the unnamed hatchback shown below (known elsewhere as the Mirage), could be heading to the US after its North American introduction at the Montreal Auto Show last month.

Mitsubishi Geoseek Concepts sport new paint, not much else

While the company may be on life support here in the United States, Mitsubishi still sells cars in a great many markets across the globe. That includes Europe, which is probably why Mitsubishi trotted out a pair of concepts at the 2016 Geneva Motor Show. But as you'll see, calling them concepts is generous. Both vehicles are based on actual production models, the L200 pickup and the ASX (Europe's version of the Outlander Sport), and wear the Geoseek name. Both Geoseek cars are production models that have just been fitted with "tough-look added accessories geared toward outdoor enthusiasts." We can't exactly spot what accessories Mitsu is talking about, though. The most obvious changes are to the grilles, which are mesh. Both the L200 and ASX also get a new underbody skid plate in front. Cosmetic changes include the Pearl Gray paint and orange accents. There's also orange trim in the cabin, although Mitsubishi acknowledges that the interior is mostly black. The L200 does get a rather nifty looking roof rack with integrated lights and handles, while the ASX gets LED fog lights. So yeah, these might be called concepts, but there's really not a lot going on besides the paint and the roof rack on the L200. Still, you can check out both cars at the top of the page. Related Video: Featured Gallery Mitsubishi ASX Geoseek Concept: Geneva 2016 View 10 Photos Related Gallery Mitsubishi L200 Geoseek Concept: Geneva 2016 View 9 Photos Image Credit: Live photos copyright 2016 Drew Phillips / AOL Geneva Motor Show Mitsubishi Truck Crossover Economy Cars 2016 geneva motor show mitsubishi asx mitsubishi l200