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Mitsubishi CEO vows to stay in US on heels of Suzuki's departure

By now, you're surely aware that Suzuki is pulling out of the US market. It was a bit of a foregone conclusion to most who've been paying attention to the automotive realm, but it still sent a small shockwave through the industry. And one of the most oft-heard retorts goes something like this: "Next up: Mitsubishi."
It's easy to understand why many question Mitsubishi's existence in the States. After all, now that Suzuki is gone, Mitsubishi is the Japanese automaker with the fewest sales in America. Furthermore, the automaker's market share has dropped from .7 percent to just .4 percent after seeing sales fall 29 percent to 50,103 units through October.
In any case, Mitsubishi fans needn't worry. Speaking to Automotive News, Mitsubishi President Osamu Masuko said, "We have no intention whatsoever of withdrawing from the US market." That's about as clear as clear can get. It's also worth mentioning that Gayu Uesugi was just named chairman of Mitsubishi Motors North America, and his main responsibility will be to revitalize the brand in the US.

Japan readying first stealth fighter for 2016 test

This post is appearing on Autoblog Military, Autoblog's sub-site dedicated to the vehicles, aircraft and ships of the world's armed forces. The nation of Japan is somewhat unique in terms of the world's militaries. Following its loss in World War II, the country was stripped of its ability to wage war, and its military was reestablished nearly a decade later not as an aggressive force but as a self-defense force. Today, the Japanese constitution forbids the country from maintaining anything but its Ground, Maritime, and Air Self-Defense Forces. Since Prime Minister Shinzo Abe first took office in September 2006 and continuing in his second term, which began in late 2012, Japan's military has seen something of a renaissance. Earlier this year, the country's legislature officially approved a new law that allowed Japan to use its military in international conflicts, even if there's no direct threat to the Home Islands. And even earlier still, Japan announced a desire to increase its drone capability. Now, like the US, Russia, and China, the country is preparing its own stealth fighter. Slated to take to the skies for its maiden flight in early 2016, the Advanced Technology Demonstrator X is a Mitsubishi-built plane that looks like the lovechild of an F-22 Raptor, an F-16 Falcon, and an F/A-18 Hornet. According to the attached video from Bloomberg, the ATD-X carries all the stealth fighter hallmarks. Its shape is designed to minimize its radar cross-section, while the body is coated in radar-absorbent material. And of course, the weapons systems are stored within underbelly bays. But why is Japan even testing it, especially when you consider the company placed an order for 42 F-35 Lightning IIs way back in 2011? Well, for one, it's going to be a lot more affordable than the F-35, which is the single most expensive weapons platform in human history. Where individual F-35s cost around $100 million, depending on what source you're looking at, Bloomberg reports that the ATD-X could be developed for just $324 million. Even if there are some utterly absurd cost overruns and the per-unit cost is closer to astronomical than affordable, putting together a fleet of production ATD-X's is probably going to be cheaper overall. You can hear more about why Japan is considering the ATD-X in the video down below. Check it out.

Mitsubishi Outlander PHEV now for real due in 'late summer, early fall'

Any day now, American plug-in vehicle shoppers will be able to actually buy a plug-in hybrid SUV. Europeans and Japanese buyers have had this option for many years, since the Mitsubishi Outlander PHEV went on sale in those markets in 2013. There have been plenty of diversions in the route that is bringing the big PHEV to our shores, but it's looking like, "late summer, early fall," is when thing will for real happen. 10-20 percent of total Outlander sales would be "a very good number." That's the message from Don Swearingen, executive vice president of Mitsubishi Motors North America (MMNA), who we spoke to at the New York Auto Show where the PHEV made its debut appearance. Swearingen said that the dealers are as ready as the customers. "As we talked to our dealer council, they are all very interested in this product," he said. "[Range anxiety was] eliminated with this vehicle, and because of that, I think we are going to have some pretty good response." Swearingen didn't put a specific number to that claim, but said that 10-20 percent of total Outlander sales (which currently sit at around 2,000 a month) would be "a very good number." Previously, Mitsubishi representatives said they expected to sell 4,000 PHEV units in the first year. As we've documented over the years, there were a number of reasons for why the US didn't get the first batch of Outlander PHEVs. One of the big ones was that the PHEV was selling like gangbusters elsewhere. It's the best-selling PHEV in all of Europe, for example, and was the fourth-best-selling plug-in vehicle anywhere in February 2016. And Mitsubishi just couldn't make enough of them. Swearingen said the main bottleneck for this was the battery pack supplier Lithium Energy Japan, which didn't have the capacity to make more than it did. So, instead of leaving three markets without enough supply, Mitsubishi decided to leave one in the lurch and focus on the other two. Plus, since the Outlander PHEV will be based on the 2017 gas-powered Outlander, it will come with numerous safety enhancements as well as the 100+ improvements that the 2016 Outlander got compared to the 2015. In other words, all the pieces are all coming together. The Outlander PHEV is "the best of both worlds." - Francine Harsini At least, that's what Francine Harsini, MMNA's senior director of marketing, said. The final important part are the customers, and Harsini said that Mitsubishi will be a big national marketing push. The general theme?