Evo Se! Auto! Factory Warranty! Best Color! on 2040-cars

Auto blog

F1 champ Nigel Mansell is selling Mitsubishis in Jersey

Formula One drivers have a pretty short shelf life, so when they're done racing in grands prix, retired pilots can have a whole second career ahead of them. Jody Scheckter, for example, runs an organic farm. Niki Lauda started an airline. Most move on to other racing series, provide television commentary during race broadcasts, or start their own racing teams. But not Nigel Mansell: he's got a Mitsubishi dealership. Situated on Jersey – not New Jersey, but the British channel island – Mansell Mitsubishi is run by Nigel and his son Leo. It grew out of the service station the Mansells opened fourteen years ago, and out of the Mansell Collection, a used car dealership based in an old Art Deco movie theater, but recently expanded into selling new cars recently with the acquisition of a franchise. The Japanese brand may seem a bit of an odd choice, especially now that it's getting away from performance models and putting more emphasis on plug-in electrics. After all, Nigel won his 1992 Formula One World Championship in a Renault-powered Williams, before that raced for the likes of Ferrari and Lotus, and won the CART title on his debut season in a Lola-Ford. But the Mansells are adamant that they wanted a volume brand, not to deal with the high-priced exotics with which the name might be more readily associated. After all, there are only 100,000 or so people residing on the isle of Jersey, which wouldn't make for a very big customer base for high-end machinery. He and Leo (with whom he raced at Le Mans a few years back) even participated in a two-day training session for new franchisees, where few initially recognized the former champ. And they've got plans to expand as well. But the biggest draw may very well be the star factor, and the Mansells haven't shied away from playing it up, displaying memorabilia from Nigel's racing career around the showroom. After all, the prospect of being taken on a test drive by a former F1 champion may be enough to bring new customers into the showroom who might not have otherwise.

Mitsubishi hopes you'll trade driving data for a cheaper oil change

Companies and cities love it when you supply driving data, but how do they convince you to hand it over? In Mitsubishi's case, it's simple: shower people with gifts. The automaker has launched a mobile app that asks American commuters to share data on their driving habits with insurance companies in return for badges they can exchange for rewards. Mind your road manners (such as staying within the speed limit or avoiding sudden braking) and you can get discounts on oil changes and car accessories. You should also receive free coffee and gift cards by the end of 2018. Insurers and local governments have tried similar strategies, but this is the first of its kind directly from a car company. Mitsubishi's Bryan Arnett described this to the Wall Street Journal as a way to "stabilize the business" with alternate sources of income if car sales slip. The catch, as you may have guessed, is that insurers will have your data. The Mitsubishi project will help insurers understand driving patterns and adjust their risk profiles, potentially lowering your rates if you drive safely. However, you're potentially subjecting yourself to scrutiny for every little decision you make on the road, often without context. If you push past the speed limit to get out of a big rig's blind spot, will Mitsubishi know the difference between that and genuinely reckless driving? Probably not. Simultaneously, there's a concern that insurance companies may try to make this kind of data collection mandatory if you want to avoid stiff premiums, rather than a bonus. If they did, you wouldn't have much choice but to sacrifice privacy if you wanted to drive. The move draws attention to the practices of the car makers themselves, for that matter. Many of them are aware that car ownership might not last forever, and they may increasingly turn to data harvesting strategies like this to offset any potential sales drops.This story originally appeared on Engadget, your guide to this connected life.Related Video:

2015 Mitsubishi Outlander Sport gets power bump

Mitsubishi is working to keep its products up to date. While the prospect for a midsize sedan might be on hold, and the Outlander Plug-in Hybrid keeps seeing delays; the Outlander Sport is at least getting a more powerful, optional engine for two trims in the 2015 model year. The Japanese brand's compact crossover is now offered with a 2.4-liter four-cylinder making 168 horsepower and 167 pound-feet of torque, and it's hooked up to a CVT. That works out to a jump of 20 hp and 22 lb-ft over the current 2.0-liter four-cylinder in the Outlander Sport. Fuel economy is rated at 23 miles per gallon city, 28 mpg highway and 25 mpg combined for the front-wheel drive version or 23/26/24 for all-wheel drive models. The larger engine is only available on the ES and GT trim levels. Prices for the 2.4 ES start at at $21,295, plus an $850 destination charge on all models, and it also gets a black center bumper. The 2.4 GT rings up for $23,595 and adds things like a power driver's seat, black roof rails and LED turn signals in the mirrors. Additionally, customers can option the GT Premium Package for an upgraded stereo, moonroof and auto-dimming rearview mirror. There's also the GT Touring Package with leather seats and a seven-inch navigation system. MITSUBISHI MOTORS INTRODUCES MORE POWERFUL 2015 OUTLANDER SPORT New 2.4-liter engine produces 168 horsepower – 20 more horsepower than currently offered 2.0-liter engine The 2.4l engine will be available in two trim levels: 2.4 ES and 2.4 GT Mitsubishi Motors North America, Inc. (MMNA) has introduced a more powerful version of the 2015 Outlander Sport 5-passenger crossover that includes a larger displacement 2.4-liter MIVEC 4-cylinder engine producing 168 horsepower – a 20 horsepower increase over the current 2.0-liter engine. With a starting MSRP of $21,295, the 2015 Mitsubishi Outlander Sport 2.4 ES features a black center bumper to visually differentiate this model from the standard ES trim level. The 2015 Mitsubishi Outlander Sport 2.4 GT has a MSRP of $23,595 and includes additional features such as a power driver's seat, leather-wrapped parking brake handle, aluminum pedals, and exterior enhancements including a black center bumper along with black roof rails and outside mirrors with LED turn indicators. The 2.4 GT model includes an optional GT Premium Package that consists of a 710-watt Rockford Fosgate® premium sound system with 9 speakers including 10-in.