Evo 8 Xiii Fully Built Full-race Volk Wheels Precision Turbo Seibon Carbon Fiber on 2040-cars

Auto blog

Mitsubishi leaving US? No, it's doubling its marketing budget

We rarely hear any major news coming out of the National Automobile Dealers Association (NADA) annual meeting in Orlando, FL, but Mitsubishi executives found this a fitting place to announce a big push for increased advertising here in the US. A report in Automotive News states that the struggling Japanese automaker is returning to advertising in prime time television for the first time since 2005, with the push slated to begin in June and July for the launch of the 2014 Mitsubishi Outlander shown above.
Despite dwindling sales and a shrinking lineup, Mitsubishi's new North American chairman, Gayu Uesugi, has said on multiple occasions that the automaker has no plans to abandon the US market. Spending extra money on marketing and advertising should be a good start to help improve sales, but a lack of fresh and competitive products is also keeping showrooms empty. Aside from the new Outlander, the AN report says that Mitsubishi spokesman Roger Yasukawa said that a "yet-to-be-named subcompact" will arrive this year, which suggests the unnamed hatchback shown below (known elsewhere as the Mirage), could be heading to the US after its North American introduction at the Montreal Auto Show last month.

NHTSA begins inquiry into Mitsubishi fuel economy

The National Highway Traffic Safety Administration wants to make sure Mitsubishi doesn't falsify fuel economy ratings in the US like the company does in Japan. "We've requested information from Mitsubishi about this issue," a NHTSA spokesperson told Reuters. The person didn't provide details about the specific models the regulator wanted to know more about. At this time, there's no evidence of fuel economy inaccuracies for any North American models. The affected vehicles in Japan so far are 625,000 small kei-class cars, including the Mitsubishi eK, eK Space, Nissan Dayz, and Dayz Roox, which Mitsu produces for Nissan. However, Japanese regulators are taking a closer look at other models and gave the company a week to hand over test data. A newspaper there claims Mitsubishi allegedly used "non-Japanese test methodology" on the RVR, Outlander, Pajero, and Minicab MiEV. NHTSA's look into Mitsubishi comes at the same time the Department of Justice is scrutinizing Daimler for possible emissions anomalies. "Daimler will consequently investigate possible indications of irregularities and of course take all necessary action," the German automaker said in a statement. The company asserts the DOJ's inquiry is unrelated to a lawsuit from owners, which alleges the BlueTec emissions control system is designed to turn off at low temperatures. Related Video:

Nissan, Mitsubishi team up for $14,000 electric car

Last November, the Renault-Nissan Alliance and Mitsubishi announced a partnership to build some tiny electric vehicles for the Japanese market. Well, the partnership is going to build more than that (like the Nissan Dayz, pictured above in Roox form, and the Mitsubishi eK wagon), but we're most interested in the upcoming plug-in results. Those results are not here yet, but we now know that the 50-50 joint venture is moving forward and that the first "kei car" EV from the project is now due in fiscal 2016, according to the Nikkei Asia Review. The makers of the popular Leaf and i-MiEV electric vehicles say that the new small EV will be the cheapest EV on the market when its released, potentially priced at 1.5 million yen (around $14,700 US). Currently, the i-MiEV is the cheapest EV option in Japan, with a 2.5-million yen starting price (just under $24,500 US) before incentives. Taking a good $10,000 of the purchase price is likely more than enough to counter the smaller size and, perhaps, more limited amenities. Featured Gallery 2014 Nissan Dayz Roox: Tokyo 2013 View 15 Photos News Source: Nikkei Asia Review Green Mitsubishi Nissan Renault Electric kei car