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Japan could consolidate to three automakers by 2020

Sergio Marchionne might see his dream of big mergers in the auto industry become a reality, and an analyst thinks Japan is a likely place for consolidation to happen. Takaki Nakanishi from Jefferies Group LLC tells Bloomberg the country's car market could combine to just three or fewer major players by 2020, from seven today. "To have one or two carmakers in a country is not only natural, but also helpful to their competitiveness," Nakanishi told Bloomberg. "Japan has just too many and the resources have been too spread out. It's a natural trend to consolidate and reduce some of the wasted resources." Nakanishi's argument echoes Marchionne's reasons to push for a merger between FCA and General Motors. Automakers spend billions on research and development, but their competitors also invest money to create the same solutions. Consolidating could conceivably put that R&D money into new avenues. "In today's global marketplace, it is increasingly difficult for automakers to compete in lower volume segments like sports cars, hydrogen fuel cells, or electrified vehicles on their own," Ed Kim, vice president of Industry Analysis at AutoPacific, told Autoblog. Even without mergers, these are the areas where Japanese automakers already have partners for development. Kim cited examples like Toyota and Subaru's work on the BRZ and FR-S and its collaboration with BMW on a forthcoming sports car. Honda and GM have also reportedly deepened their cooperation on green car tech. After Toyota's recent buyout of previous partner Daihatsu, Nakanishi agrees with rumors that the automotive giant could next pursue Suzuki. He sees them like a courting couple. "For Suzuki, it's like they're just starting to exchange diaries and have yet to hold hands. When Toyota's starts to hold 5 percent of Suzuki's shares, this will be like finally touching fingertips," Nakanishi told Bloomberg. "I absolutely do believe that we are not finished seeing consolidation in Japan," Kim told Autoblog. Rising development costs to meet tougher emissions regulations make it hard for minor players in the market to remain competitive. "The smaller automakers like Suzuki, Mazda, and Mitsubishi are challenged to make it on their own in the global marketplace. Consolidation for them may be inevitable." Related Video:

Mitsubishi reveals mid-term plans including redesigned pickup, SUV and new PHEVs

Struggling automaker Mitsubishi seems adamant that it will soldier on across the globe. Just last week, we told you how the brand would begin selling a pair of rebadged, Korean-built, Renault-Samsung sedans in the US market, and now comes an official statement from Mitsubishi about a mid-term business plan called "New Stage 2016."
As part of the plan, a number of products not sold in the US, like the Triton pickup, Pajero Sport SUV and Delica D:5 will be new or significantly updated, while we'll be seeing a second-generation Outlander Sport within the next few years. Some of these new or updated models may be previewed at the Tokyo Motor Show later this month. There will also be an increased focus on the brand's plug-in hybrid technology.
In fact, that technology will play a big role in Mitsubishi's revitalization, as it rolls out its own competitor to Honda's Earth Dreams and Mazda's Skyactiv technology, called @earth Technology (yes, seriously). It's unclear if @earth Technology will develop into an overarching philosophy like Mazda has done with Skyactiv, but with Mitsubishi pushing so hard with hybrids and EVs - part of its deal for those Renault-Samsung sedans was that it would develop EV tech with Nissan-Renault - if we did see an @earth Technology badge on a car, we'd wager that it'd be powered, to some degree, by electricity.

Recharge Wrap-up: Tesla owner's garage makeover, Lucid signs deal with LG Chem

A Tesla owner has remodeled his garage to resemble a Tesla showroom. The Model S owner, who also runs Teslainventory.com, painted one wall a very specific shade of red, mounted a Tesla logo on it, and even bought the same table and stools used in some showrooms. He also documented the transformation, and gives tips on how other fans can give their own garage a makeover. Check it out in the video above, and read more at Electrek. Lucid Motors will source lithium-ion batteries from LG Chem. Lucid's batteries will use proprietary cell chemistry developed in partnership with LG. Lucid also has a battery supply deal with Samsung SDI for its first vehicle, but says it could use batteries for other companies through its own supply business, or for specific performance variants of its electric sedan. "The differing performance attributes available from the two cell suppliers provide Lucid with maximum flexibility to select the best cell for each application," Lucid says. Read more in the press release, or at Green Car Congress. Nissan, Renault, and Mitsubishi will share an electric vehicle platform. As other automakers are building their own mass market EVs, these three are teaming up in order to be able to offer their own models at prices competitive to their gasoline powered counterparts. According to the Nikkei, EVs from the three companies will all use the same platform as the upcoming 2018 Nissan Leaf, and will share motors, inverters, and batteries. Read more from Reuters, or at Green Car Reports. Related Gallery Lucid Motors EV Prototype News Source: Electrek, YouTube: DAErik, Lucid, Green Car Congress, Reuters, Green Car Reports Green Automakers Mitsubishi Nissan Tesla Renault Green Automakers Green Culture Electric Videos recharge wrapup