2012 Mitsubishi Outlander Se 4x4 on 2040-cars

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Mitsubishi reportedly plans to spend billions to get back in the game

Japanese automaker Mitsubishi Motors reportedly plans to inject more than 600 billion yen ($5.35 billion) in capital spending and research and development over the next three years through fiscal 2019 in a bid to turn around its business after recent scandals. The Nikkei newspaper said the new plan calls for spending 5 percent of annual sales on equipment and the same proportion on R&D. Funds will be used by the company for the development of electrified vehicles such as the new e-Evolution concept and for production in China and Indonesia. Mitsubishi Motors will release the specifics of the new medium-term plan on Wednesday, the business daily said. ($1 = 112.1600 yen) Reporting by Sumeet Gaikwad Related Video: Image Credit: Reuters Earnings/Financials Green Plants/Manufacturing Mitsubishi Technology Emerging Technologies Electric research and development nikkei

New, never-sold 2006 Mitsubishi Evo draws $100K bid on eBay

Today, in the "OK, guess it must be worth that to somebody" department, we note that a California car dealer has an eBay listing for a 2006 Mitsubishi Lancer Evolution, still brand new and never titled, with nine miles on the odometer. Just another day on eBay, right, and just another car that didn't sell, was hoarded, or somehow forgotten in a barn? Not exactly. The top bid as of Wednesday morning was $100,100. The Evo was a popular car (for a Mitsubishi) in its day, in a cult-of-personality way. And though its run ended with the 2015 model year, a quick inventory search shows there are still around 30 of them sitting brand-new on dealer lots, including the #0001-of-1,600 Lancer Evolution Final Edition, a $70,000 MSRP limited-edition car in Rally Red that a Brooklyn dealer is trying to move for $87,888. Most of the remainders are listed in the $30,000s, however. The 2006 eBay car is listed by South Coast Mitsubishi in Orange County, a dealer who by one Redditer's account laid up a bunch of Evos like bottles of fine wine and sold them off at higher prices. If so, is this the last one in the cellar? And why did the dealership set a car aside in 2006, when they were plentiful and long before the model's demise? For whatever reason, this 2006 car has time-traveled to 2017, with seats still wrapped in plastic and an engine bay you could perform surgery in. It's an Evo IX MR in Graphite Gray with black trim. Base MSRP was a bit more than $35K. It's optioned with the MR package that includes some aluminum and carbon-fiber bits and boost-gauge kit, the Zero Lift aero kit, and it has a six-speed manual. Bottom line on the sticker was $37,094. Specs for that year: The Evo had a 2.0-liter, 16-value inline four making 286 horsepower with 289 pound-feet of torque. The car's curb weight was 3,300 pounds, and its 0-to-60 time was a highly impressive 4.4 seconds. Yet, for $100K or a little more or a lot less, think of all the amazing 2017 new cars, equipped with the latest technology, that would dominate it - Tesla Model S, Lexus LC 500, BMW M2, Mercedes C63 AMG, Alfa Giulia Quadrifoglio, Camaro ZL1, Porsche 911 Carrera S, Dodge Demon, Dodge Hellcat, Corvette ZL1. Even a Mustang GT350 could edge it out, and if you drove a hard bargain you might be able to afford two. So, can a Mitsubishi triple its value by sitting around for a decade undriven? Is this in any way a collectible, to keep undriven as an investment?

Mitsubishi leaving US? No, it's doubling its marketing budget

We rarely hear any major news coming out of the National Automobile Dealers Association (NADA) annual meeting in Orlando, FL, but Mitsubishi executives found this a fitting place to announce a big push for increased advertising here in the US. A report in Automotive News states that the struggling Japanese automaker is returning to advertising in prime time television for the first time since 2005, with the push slated to begin in June and July for the launch of the 2014 Mitsubishi Outlander shown above.
Despite dwindling sales and a shrinking lineup, Mitsubishi's new North American chairman, Gayu Uesugi, has said on multiple occasions that the automaker has no plans to abandon the US market. Spending extra money on marketing and advertising should be a good start to help improve sales, but a lack of fresh and competitive products is also keeping showrooms empty. Aside from the new Outlander, the AN report says that Mitsubishi spokesman Roger Yasukawa said that a "yet-to-be-named subcompact" will arrive this year, which suggests the unnamed hatchback shown below (known elsewhere as the Mirage), could be heading to the US after its North American introduction at the Montreal Auto Show last month.