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Mitsubishi says it will make money from EVs

The Mitsubishi i-MiEV is the lowest-cost plug-in vehicle available in the US. The spartan EV's small price tag shouldn't lead you to believe the company doesn't see dollar signs where there's a plug. Mitsubishi says that electric vehicles are one of the three profitable segments that have helped the company get back into the black. The other two are light trucks and crossovers. We suspect that the resounding success of the Outlander PHEV played a bigger role in this than the i-MiEV, but you never know. Mitsubishi Motors Corp president Tetsuro Aikawa told Automotive News that the company will keeps its focus on those three segments and ease back on sedans and performance cars. To that end, the Outlander Plug-In Hybrid will come to the US next April, many years after it went on sale in Japan and Europe. The vehicle will fit well with Mitsubishi's plans to shift its strategy to SUVs and CUVs here. Related Video:

Mitsubishi shows off MiEV Evolution III for Pikes Peak

In May 2012, Mistubishi unveiled a completely unexpected version of the i-MiEV electric jellybean to challenge the climb up Pikes Peak, the MiEV Evolution. In 2013, the company unleashed the MiEV Evolution II. For 2014, well, you can probably guess. Say hello to the MiEV Evolution III. The latest, ahem, evolution of these cars features redesigned chassis and bodywork as well as a 50 kW boost to the electric motors, up to 450 kW, which translates to a 67 horsepower increase up to 603 hp. Two of these bad boys will tackle the 2014 Pikes Peak International Hill Climb (PPIHC) later this month in the Electric Modified Division at the hands of drivers Greg Tracy and Hiroshi Masuoka. The race starts at 9,390 feet and ends at 14,110 feet above sea level and takes place June 29. Mitsubishi hasn't yet managed to win the EV category in. The first Evolution crashed during practice and last year Masuoka came in second in the EV division while Tracy came in third. The 2013 winner was Nobuhiro "Monster" Tajima in the Monster Sport E-Runner. Will the third time be the charm? Mitsubishi Motors to Compete in the 2014 Pikes Peak International Hill Climb for Third Consecutive Year Pair of advanced MiEV Evolution III all-electric racecars to compete Mon, Jun 02, 2014 - Cypress, California - Mitsubishi Motors North America, Inc. (MMNA) will compete in the Electric Modified Division of the prestigious 2014 Pikes Peak International Hill Climb (PPIHC) with a pair of technologically-advanced MiEV Evolution III 100% electric-powered purpose-built racecars in the 92nd running of the "Race to the Clouds" on June 29th near Colorado Springs, Colorado. First run in 1916, the annual Pikes Peak International Hill Climb is a treacherous 12.42-mile/156 corner road course through the Rocky Mountains in Colorado commencing at an elevation of 9,390 feet and finishing at 14,110 feet – nearly 3 miles above sea level. The Pikes Peak race is the second oldest motorsports event in the United States after the Indianapolis 500. "Pikes Peak is an excellent laboratory for testing our advanced MiEV (Mitsubishi innovative Electric Vehicle) technology," states Don Swearingen, executive vice president Mitsubishi Motors North America, Inc.

Junkyard Gem: 2005 Mitsubishi Lancer Ralliart Sedan

Ever since I pined for a new Starion while I was driving a beige Toyota sedan in high school, I've had a great affection for sporty Mitsubishis. That means that I keep my eyes open for such cars while making my appointed junkyard rounds, especially the more obscure machines. Cordia Turbos, Tredia Turbos, Colt Turbos, Conquests, and — of course — interesting variations on the Lancer theme (no, not this kind of Lancer, nor this kind) make up my Mitsubishi junkyard-photography shopping list. Just recently, I spotted this 2005 Lancer Ralliart in a Denver yard, right next to a clean 2006 MINI Cooper S. The O-Z Rally Edition Lancers sold very well in Colorado, and so I find plenty of them (nearly all missing their original O-Z wheels) in the car graveyards in these parts. Most of the O-Z Lancers came in bright yellow paint. When I spotted a discarded yellow Lancer with special decklid badging, I thought I had run across yet another cool-looking-but-slow, appearance-package Lancer. A closer look (and a VIN check, because car owners "upgrade" with badge swaps all the time) revealed the truth: not a dime-a-dozen O-Z Rally but a genuine, numbers-matching Ralliart! As a matter of fact, I do find Lancer Evolutions (and Subaru WRXs) in Colorado U-Wrench-type yards, but they're always so thoroughly crashed and/or gutted that I don't bother photographing them. The 2005 Ralliart was no Evo, of course, but it came with a 162-horsepower 4G69 2.4-liter straight-four instead of the regular Lancer's 120-horse 4G94. Throw in the Ralliart's four-wheel-disc brakes plus its suspension upgrades, add the front seats out of the Japan-market Evolution GTA, and you had a reasonably quick car for just $18,499 (about $25,000 in 2019 dollars). That was a pretty good deal, at a time when the Dodge Neon SRT-4 cost $20,700, the Chevy Cobalt SS started at $21,995, the Volkswagen 1.8T GTI went for $19,510, and the Honda Civic Si cost $19,220 (though all but the Civic Si boasted more power than the Lancer Ralliart). A five-speed manual came as standard equipment on the Ralliart, though I fear many (probably most) American buyers chose the optional slushbox. This car has the five-speed. In theory, the powertrain from this car ought to be a not-too-difficult swap into any number of cheap-as-dirt 1980s Dodge/Plymouth Colts, and I hope some Colt-owning junkyard shopper grabs the guts from this car for that purpose.