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With just 75 i-MiEVs sold this year, Mitsubishi introduces 2014 model

Late last year, Mitsubishi said the Mitsubishi i-MiEV would get a solid price drop down to $22,995 (before destination and fees). Along with the lower digits, the car is getting a bit of a content bump to make the cheapest EV in the US an even better deal. After skipping the 2013 model year, new 2014 model year vehicles are now rolling out to Mitsubishi dealers in the US. We'll see if the new model helps increase sales. In 2013, Mitsubishi sold 1,029 copies of the i which was almost twice as much as it did in 2012 (588). So far in 2014, just 75 i-MiEVs have been sold, 35 of which were in May. So far in 2014, just 75 i-MiEVs have been sold, 35 in May. There is only one trim line for the new i-MiEV and it now comes with heaps more standard equipment than it used to. Things like a CHAdeMO DC quick charge port, heated front seats and a leather steering wheel came with the announcement of a $6,130 price drop last December. Read more about the new standard equipment here. New optional equipment includes a LED Illumination Package and a USB iPod adapter kit. Some things remain the same, like the 16-kWh lithium-ion battery that offers an official range of 62 miles. Mitsubishi takes pains to also include the EPA LA4 cycle range of 98 miles, just to show that 62 miles is not all you're going to get from the electric jellybean. Who wants one?

Junkyard Gem: 1992 Plymouth Laser

Chrysler began selling rebadged Japan-built Mitsubishis beginning with the Dodge Colt in 1971, with plenty of Arrows, Champs, Challengers, Ram 50s, Conquests, Raiders, Stealths and Sapporos following those cars across the Pacific. Starting with the 1983 model year, Mitsubishi Motors began selling vehicles with its own badging in the United States, and that caused Chrysler and Mitsubishi to crash into the voluntary import quota that Japanese carmakers imposed on themselves in 1981 as a means of avoiding tougher restrictions threatened by the Reagan Administration. To get around the quota, the two partners created Diamond-Star Motors in Illinois, where Rivians are now built. The very first product to be assembled by DSM was a liftback sports coupe that debuted as a 1990 model under three different names: the Mitsubishi Eclipse, Eagle Talon and Plymouth Laser. Today's Junkyard Gem is one of those cars, found in a Denver car graveyard recently. The Laser name had been used on Chrysler-badged Dodge Daytonas for the 1984 through 1986 model years, and the name seemed futuristic enough to revive on a Plymouth. The cheapest of those three DSM siblings in 1992 was the Eclipse, which started with a list price of $10,859 ($24,120 in 2024 dollars). The cheapest Laser had an MSRP of $11,206 ($24,891 after inflation), while the most affordable Talon cost $13,631 ($30,277 in today's money). The reason the Eclipse and Laser were so much cheaper than the Talon was that the base Talon came with the 2.0-liter Mitsubishi 4G63 engine and its 135 horsepower, while the entry-level Eclipse and Laser were equipped with the 1.8-liter 4G37 and its 92 horses. This Laser is a base model with few frills, so it has the 1.8 engine. It also has the five-speed manual transmission. A four-speed automatic was available, for $701 extra ($1,557 now).  Like the Talon and Eclipse, the Laser was available with turbocharging and all-wheel-drive. Those cars were genuinely quick by the standards of the time. This one probably was purchased as a fun-enough-to-drive commuter that was easy on the gasoline budget, and it put in just over 150,000 miles during its life. In 1992, federal law required that news cars be equipped with either driver's-side airbags or the universally loathed automatic shoulder belts. This car has the latter. Someone installed aftermarket multi-bolt-pattern wheels on this car, probably during the early phase of the Fast and Furious Era.

F1 champ Nigel Mansell is selling Mitsubishis in Jersey

Formula One drivers have a pretty short shelf life, so when they're done racing in grands prix, retired pilots can have a whole second career ahead of them. Jody Scheckter, for example, runs an organic farm. Niki Lauda started an airline. Most move on to other racing series, provide television commentary during race broadcasts, or start their own racing teams. But not Nigel Mansell: he's got a Mitsubishi dealership. Situated on Jersey – not New Jersey, but the British channel island – Mansell Mitsubishi is run by Nigel and his son Leo. It grew out of the service station the Mansells opened fourteen years ago, and out of the Mansell Collection, a used car dealership based in an old Art Deco movie theater, but recently expanded into selling new cars recently with the acquisition of a franchise. The Japanese brand may seem a bit of an odd choice, especially now that it's getting away from performance models and putting more emphasis on plug-in electrics. After all, Nigel won his 1992 Formula One World Championship in a Renault-powered Williams, before that raced for the likes of Ferrari and Lotus, and won the CART title on his debut season in a Lola-Ford. But the Mansells are adamant that they wanted a volume brand, not to deal with the high-priced exotics with which the name might be more readily associated. After all, there are only 100,000 or so people residing on the isle of Jersey, which wouldn't make for a very big customer base for high-end machinery. He and Leo (with whom he raced at Le Mans a few years back) even participated in a two-day training session for new franchisees, where few initially recognized the former champ. And they've got plans to expand as well. But the biggest draw may very well be the star factor, and the Mansells haven't shied away from playing it up, displaying memorabilia from Nigel's racing career around the showroom. After all, the prospect of being taken on a test drive by a former F1 champion may be enough to bring new customers into the showroom who might not have otherwise.