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Say Hello to the Kitty edition Mitsubishi Mirage

Japan is the country that gave us the GT-R, the LFA and the STI. But it's also the home of Hello Kitty. We try our best to ignore the commonality, but now Mitsubishi is putting it right in our faces with the new Hello Kitty edition Mirage.
Decked out in pink, the special Mirage arrives on the occasion of the character's 40th anniversary. It comes decked out with Hello Kitty decals on the outside, special hubcaps and unique upholstery. It's even got a Hello Kitty pillow inside, for crying out loud.
Fortunately, only 400 examples will be made, hopefully only for domestic consumption, wearing a sticker price of 116,970 yen (equivalent to about $12k). Now we wish we could say this was a first, but sadly it's not - not even for Mitsubishi.

Mitsubishi rolls out new Pajero Sport in Thailand

Mitsubishi is launching the new Pajero Sport you see here, based on the latest Triton/L200 pickup introduced late last year. The new Pajero Sport (known as the Challenger in certain markets) replaces a model that's been on the market for seven years now. The midsize sport-utility vehicle is being introduced first in Thailand, but will be sold in about 90 countries around the world. Those will include Australia, Russia, and markets in the Middle East, Africa, Latin America, and Southeast Asia – regions in which Mitsubishi has sold some 400,000 units of the previous Pajero Sport. Behind the imposing new Dynamic Shield front end sits a 2.4-liter turbo diesel driving all four wheels through a new eight-speed automatic transmission. The combination is said to be a good 17 percent more economical than the previous model's. Full specs have yet to be revealed, but it's expected to produce around 180 horsepower and 317 pound-feet of torque. The new Pajero Sport also packs all the latest safety technologies, including automatic braking, blind spot monitor, and ultrasonic misacceleration systems. Rock-crawlers will also appreciate the off-road mode, hill descent control, and increased wading depth, all of which add up to make the Pajero Sport a very different kind of high-riding Mitsubishi than the new Outlander recently introduced on our side of the Pacific. Here in North America, truck-based SUVs are steadily losing ground to car-based crossovers. But overseas – particularly in the Asia-Pacific region and Australia – they're not only surviving, but thriving. In addition to this Pajero Sport, Ford recently introduced its new Ranger-based Everest, and Toyota the new Fortuner based on the HiLux. World Debut of the All-new Pajero Sport Mid-size SUV in Thailand Popular SUV's first full redesign in seven years to reach some 90 countries Tokyo, August 1, 2015 – Mitsubishi Motors Corporation (MMC) today announces the world premiere of first full-redesign of the Pajero Sport mid-size SUV in seven years in Thailand, where it is produced at Mitsubishi Motors (Thailand) Co. Ltd.'s*1 Laem Chabang Plant. Sales start in Thailand from this fall, and MMC plans to introduce the all-new Pajero Sport sequentially in Australia, the ASEAN nations, the Middle East, Africa, Latin America and Russia and, as with its predecessor, to sell the new model in some 90 countries.

Long-serving Mitsubishi president Masuko to step aside

Long-struggling Mitsubishi Motors is reportedly preparing for a changing of the guard at home. According to Reuters, Osamu Masuko will step aside in favor of Tesuro Aikawa, currently the company's managing director. Masuko won't be leaving the fold entirely, however - he will take the role of chairman, displacing Takashi Nishioka, who will resign. The shakeup has not been confirmed by Mitsubishi, but word is that the changes will take effect April 1.
Mitsu's US troubles are no secret, but the brand's struggles in its home market haven't been quite so publicized. The company was bailed out by other arms of the Mitsubishi empire, and it just raised $2 billion this month to buy back preferred shares that were issued during the bailout. Masuko served as president for nearly ten years, during which the brand's US efforts utterly stalled out, recalls cropped up in Japan and an alliance with Daimler (which was DaimlerChrysler at the time) disintegrated.
According to Reuters, establishing the kind of alliances that will allow the brand to grow, such as its tie-up with Renault-Nissan, are key to Mitsu's long-term success. The thought is that an alliance will allow the brand to come up with some innovative models that won't be compromised by its lack of production scale. It looks like Aikawa has his work cut out for him.