2009 Mitsubishi Lancer Es Sedan 4-door 2.0l on 2040-cars

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Self-driving Mitsubishis could use adapted missile technology

Mitsubishi is a big company made up of many different divisions and subsidiaries. Yeah, we tend to focus on Mitsubishi Motors, but the sprawling company also manufactures steel, builds televisions – we all knew someone in the 1990s with a hulking Mitsubishi "big screen" – and even screws together fighter jets and the missiles they carry. According to a report from Automotive News Europe, Mitsubishi Motors is hoping to leverage the capabilities of its sister companies to catch up to the competition and get driverless cars on the road by 2020. That means adapting millimeter-wave radars, sensors, and cameras built for missiles to automotive uses. As Mitsubishi sees it, having the development work done on this tech – albeit for a radically different application – gives it a big advantage over the competition. "All we have to do is to put together the components that we already have," Katsumi Adachi, the chief engineer for Mitsu's auto equipment division, told ANE. "None of our competitors have such a wide array of capabilities." As ANE goes on to explain with the help of Tokyo-based IHS analyst Goro Tanamachi, this is no plug-and-play application. That's largely because of the different economics of the automotive and defense industries. In the former, the bean counters have a tremendous say. There are cuts and cost reductions and all sorts of other stuff designed to maximize profit margins. The defense industry, though, is the land of sparing no expense – that, according to Tanamachi-san, could make adapting missile tech to autonomous vehicles a possible, but potentially very pricey proposition. "Cost-cutting requests are much more severe in autos than aerospace," Tanamachi-san told ANE. "I wonder if it's possible for them to bring down the cost of the systems to the levels manufacturers can use for cheap, low-end cars." Related Video: X

Nissan's purchase of Mitsubishi is officially official

After the company's announcement in May, the Nissan's purchase of a 34 percent stake in Mitsubishi is now official. The deal cost Nissan $2.3 billion, according to the Wall Street Journal, and brings Mitsubishi into the Nissan-Renault Alliance. The company explained that this new partnership will manifest itself in shared vehicle platforms and technology, joint purchasing, and shared manufacturing. Nissan also said that this purchase will make the company one of the three largest companies by volume in the world. Nissan also emphasized that Mitsubishi will very much be a partner in the current alliance with Renault. In addition, Carlos Ghosn, CEO of both Nissan and Renault, has been nominated to be the new chairman of the Mitsubishi board. With Ghosn at the head of the board, current Mitsubishi president and CEO, Osamu Masuko, will remain in his positions but Nissan's current chief competitive officer will join Masuko as co-chief executive officer at Mitsubishi. With these companies now working together, we'll probably start seeing more commonality between Nissan and Mitsubishi products here in the States. It would also be a great opportunity to get some of Mitsubishi's cooler products here. Perhaps Mitsubishi and Nissan will take our hint about the Delica. This article has been revised to clarify that Nissan Motors purchased the stake in Mitsubishi, not the Nissan-Renault Alliance, and to add the value of the purchase. Related Video: News Source: Nissan, Wall Street JournalImage Credit: Issei Kato / Reuters Mitsubishi Nissan Renault renault-nissan alliance

Mitsubishi leaving US? No, it's doubling its marketing budget

We rarely hear any major news coming out of the National Automobile Dealers Association (NADA) annual meeting in Orlando, FL, but Mitsubishi executives found this a fitting place to announce a big push for increased advertising here in the US. A report in Automotive News states that the struggling Japanese automaker is returning to advertising in prime time television for the first time since 2005, with the push slated to begin in June and July for the launch of the 2014 Mitsubishi Outlander shown above.
Despite dwindling sales and a shrinking lineup, Mitsubishi's new North American chairman, Gayu Uesugi, has said on multiple occasions that the automaker has no plans to abandon the US market. Spending extra money on marketing and advertising should be a good start to help improve sales, but a lack of fresh and competitive products is also keeping showrooms empty. Aside from the new Outlander, the AN report says that Mitsubishi spokesman Roger Yasukawa said that a "yet-to-be-named subcompact" will arrive this year, which suggests the unnamed hatchback shown below (known elsewhere as the Mirage), could be heading to the US after its North American introduction at the Montreal Auto Show last month.