2008 Mitsubishi Lancer Gts on 2040-cars

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Mitsubishi boss confirms new Mirage for US; i EV enduring dismal sales

By March, Mitsubishi expects to have sold just 55,000 cars in the US this fiscal year. That's a tiny sum - by comparison, Honda has sold over 276,000 Civic models thus far this year - and that's just one vehicle, not an entire brand. Mitsubishi president Osamu Masuko recognizes this is not a tenable position, and he's hoping the company will shift 80,000 units next fiscal year. Warding off speculation, Masuko has repeatedly stated that his company will not retreat from the US market like competitor Suzuki.
We reported on one part of Masuko's plan, the updated Outlander, and now he has confirmed that the small Mirage will be sold in the US beginning next September. The cut-price hatchback is selling well enough that Mitsu's Thailand plant is at its full capacity of 150,000 cars. "And even at that level it's not keeping up with orders," Masuko tells Automotive News. Masuko went on to say the plant would be expanded next year to handle an extra 50,000 units. We can also expect the Outlander plug-in early 2014.

Junkyard Gem: 2004 Mitsubishi Lancer Ralliart

I do manage to find the occasional discarded Mitsubishi Lancer Evolution during my Denver-area junkyard explorations, but such cars— like their Subaru WRX rivals— are always far too crashed and/or stripped to be worth documenting for this series. When it comes to the Mitsubishi Lancer O-Z Rally Edition, though, I get the impression that just about every Lancer sold here during the first part of the 2000s had that all-show-and-no-go package; after shooting several examples, I no longer pay attention to the O-Z Rally. The Ralliart Lancer, on the other hand, was a genuine factory hot-rod, with much more power and a stiffer suspension than the ordinary Lancer. We saw a used-up bright yellow '05 Ralliart last year, and now here's a black '04 in a different Denver yard. The Lancer Ralliart wasn't anywhere near as fast and crazy as its Evolution sibling, but (compared to the base Lancer) it came with more power, bigger brakes, stiffer suspension, better steering, and bucket seats sourced from the JDM Evolution GTA. List price was $18,572 (about $26,110 today), far cheaper than the $29,999 ($42,175 today) Evo VIII. The regular Lancer sedan had an unimpressive 120 horses from its 2.0-liter engine in 2004, while the Lancer Ralliart got this 162-horse MIVEC 2.4. Just in case you were wondering, MIVEC stands for Mitsubishi Innovative Valve-Timing-and-Lift Electronic Control, which doesn't sound as cool as VTEC, but at least seems more convincing than Daewoo's D-TEC. Nearly every O-Z Rally Lancer I see has an automatic transmission, but this Ralliart rolled out of the showroom with a genuine 5-speed manual and Evo shifter. The Japan-market front seats are a bit racier than the ordinary Lancer's, too. Though it is a Colorado car and drivers here think they need AWD to navigate a quarter-inch of snow in the supermarket parking lot, it lacks the all-wheel-drive system that went on the Evo. What more do you want for $18,572? I'm a bit surprised that some local Lancer owner didn't snag the factory strut-tower brace immediately, but I'll bet someone buys this part before the car gets crushed. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. So fast. So furious. 

Mitsubishi realigning its SUV range to create more size difference

A report in Autocar says Mitsubishi wants more literal space between its three core SUVs. The outlet quotes "a senior source" saying, "Today we aren't in an ideal position, with our SUVs close in size, but in the next 18 months you will start to see a strategy that separates them out." Redesigns for the next generation of the Outlander, Eclipse Cross, and Outlander Sport will put about 200 millimeters' (7.9 inches) difference in length between each. Right now, the Outlander stands 184.8 inches long, the Eclipse Cross 173.4 inches long, and the Outlander Sport is scarcely smaller at 171.9 inches long. Autocar says the revamp would see the Outlander grow, while the Outlander Sport gets smaller. Based on the comments, if the Outlander gets longer, then we wouldn't be surprised at seeing the Eclipse Cross putting on a few inches, too. The first fruit should blossom next year, and be possible thanks to platform-sharing within the Renault-Nissan-Mitsubishi alliance. Comparing Mitsubishi to Nissan's formula, the Rogue is 184.5 inches long, the Rogue Sport 172.4 inches. We don't get the Juke any more, which is 162.8 inches long; our Nissan Kicks extends 169.1 inches. The coming range will extend plug-in hybrid and full electric options, too. Naturally, the Outlander PHEV will make the jump to a new generation, and the Eclipse Cross will come in hybrid and PHEV flavors. An updated PHEV powertrain shown in the Engelberg Tourer Concept at the Geneva Motor Show paired a 2.4-liter four-cylinder and two electric motors at the axles, for 44 miles of EV range on the WLTP cycles. That's 16 more EV miles than the current Outlander PHEV can go. The Outlander Sport will get a battery-electric trim. The "senior source" said, "We will not have a unique nameplate, but instead offer the appropriate electrification options for the vehicles and how people will use them." There's likely a lot more in store for the brand, especially in the U.S., although we have no idea what that is. Takao Kato will take over as CEO of Mitsubishi global next month, with the mandate of carrying out the carmaker's "small but beautiful" strategy. The initiative puts steady growth and profit ahead of disruptive leaps. Kato has experience in the U.S., having helped set up the joint manufacturing plant with Chrysler in Illinois in 1988. Even so, he's said of our region, "It's not easy to be in that market," and would only go so far as saying "probably not" when asked if leaving the U.S. is an option.