2008 Mitsubishi Lancer Evolution Gsr Sedan 4-door 2.0l on 2040-cars

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Despite missteps, Mitsubishi Outlander PHEV a hit in UK

Like a stiff breeze off the White Cliffs of Dover, UK sales of the Mitsubishi Outlander Plug-in Hybrid may have the wind at its back. That's because the Japanese automaker isn't charging any extra, relative to the diesel-powered Outlander. And UK's Duxford Auto Group says it's already feeling the positive effects. The auto dealership is conducting about a dozen test drives a day for potential (and curious) customers, Cambridge News says. More tellingly, Duxford Auto is rebooking another dozen or so test drives per weekend day because of pent-up interest. The company hasn't released UK sales figures, Mitsubishi spokesman Dan Irvin told AutoblogGreen, but Duxford Auto says sales will be stronger than expected, especially since the Outlander PHEV is exempt from UK congestion charges. Mitsubishi introduced the Outlander PHEV to the UK this spring. The bonus there was that, inclusive of a UK government grant, the car was priced at the equivalent of about $47,000, or about the same price as the base diesel-powered version. The model, which pairs a 2.0-liter gas engine with an electric motor, has an all-electric range of 32 miles. Mitsubishi ran into problems with the Outlander PHEV in spring 2013 after a battery melted at a Japan dealership, causing the company to halt production on the model. The company later discovered that some of the batteries were short-circuiting due to a flaw in the screening process. Once those issues were solved, Mitsubishi doubled its production rate last year to make up for lost time. Meanwhile, Automotive News reported last month that California regulators will delay sales of the model in that state to late next year or early 2016 because of battery issues. The state, easily the largest US plug-in vehicle market, wants Mitsubishi to include battery-degradation monitors for the car's lithium-ion batteries. Mitsubishi spokesman Alex Fedorak refuted the report that the Outlander PHEV may not be available in the US until 2016. "Launch plans for the US version of the Outlander PHEV remain unchanged with an expected debut of Fall 2015," Fedorak told AutoblogGreen.

2014 Mitsubishi Outlander

A Good Start On Halting The Slide
We'd like to say that Mitsubishi has had a tough time of it lately, but "lately" isn't exactly the proper descriptor since the brand's troubles have slowly built over the past decade or so. It cut back on its marketing and it cut model lines while leaving what remained in the equivalent of a product cryo-freeze. Then there was the financial crash and replacement models that didn't possess the same edge we expected from the house of the triple diamond. There was the lack of a North American chairman to fight for market-specific initiatives, and hence, models that lacked some of the details that US customers desired and that could sway buying choices in close races. True, that's a battle with an overseas headquarters that you'll hear from the US reps for almost every foreign automaker, but as you pile on the obstacles they multiply exponentially, not additionally. Or there's this: For more than a year, while its competition has been trumpeting new product, Mitsubishi hasn't had any new models. Like, at all.
That changes with the arrival of the 2014 Mitsubishi Outlander, an SUV that we're told will begin a new-product offensive over the next 18 months that - along with a much larger marketing budget - should begin to turn things around. This is the third generation of Mitsubishi's volume model, one that hasn't really been changed since it arrived in 2006 and wasn't just showing its age, but practically crowing about it.

Mitsubishi confirms pair of MiEV Evolution II electric racecars for Pikes Peak

Preparing for next month's Pikes Peak International Hill Climb, Mitsubishi - the presenting sponsor of this year's PPIHC - has unveiled its entrant for the race: the all-electric MiEV Evolution II. Building off last year's MiEV-inspired entrant, the Evolution II has received numerous improvements, including a more powerful electric drive system, a lower center of gravity and even a more traditional racecar look. Driving a pair of MiEV Evolution II models this year will be Hiroshi Masuoka from Mitsubishi vehicle development and six-time PPIHC motorcycle winner, Greg Tracy.
Both MiEV Evolution II racers employ a quartet of electric motors (last year's car used just three), and output has been increased from 280 kilowatts (375 horsepower) up to 400 KW (536 hp). For improved handling, the cars' lithium-ion battery packs help provide lower centers of gravity, and both Masuoka's and Tracy's cars have received active yaw control, stability control and redesigned anti-lock braking systems. Hopefully, this will help them stick to the mountain better. As previously mentioned, even their look has changed, with less of a wide-body i-MiEV feel and more of a racecar appearance. We think the finished product would actually make for a pretty cool Le Mans Prototype racer, or perhaps an electrically powered rival for trackday cars like those from Radical.