2008 Mitsubishi Lancer Evolution Gsr Sedan 4-door 2.0l on 2040-cars

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Mitsubishi NA gets new president and CEO

Last week, we told you that Mitsubishi will be getting a new global president, with Osamu Masuko stepping aside in favor of Tesuro Aikawa. The executive changes at the Japanese automaker are hitting closer to home, now, with official word that Mitsubishi Motors North America is getting a new president and CEO, as well. Effective March 1, Ryujiro Kobashi will take over for Yoichi Yokozawa, 49, who has been in charge since April of 2011. Yokozawa is headed back to Japan, where he will assume a spot in the company's corporate planning offices.
Kobashi, 53, has been with Mitsubishi since 1983 when he was fresh out of college. Previous to taking the top job in North America, he was installed as corporate general manager of the NA office at Mitsubishi's headquarters in Japan, where he coordinated regional operations for the US, Canada and Mexico. Before that, he held posts in planning, marketing, advertising and public relations for the company.
Kobashi takes over the company's North American operations at a pivotal time, when the region is finally showing signs of life after a prolonged period of stagnation. As Automotive News notes, Mitsubishi only sold 62,227 vehicles in the US in 2013, but that figure still represents an eight-percent increase. Its crossovers, the new-for-2014 Outlander and the two-year-old Outlander Sport have been selling relatively well, and the affordable Mirage subcompact is a new arrival at dealers.

Mitsubishi MI-TECH concept has four electric motors and a turbine engine range extender

Mitsubishi is bringing a new concept car to this year’s Tokyo Motor Show, and itÂ’s already shaping up to be an exciting proposition. We got a teaser photo of the MI-TECH Concept today, and it looks like a short wheelbase convertible SUV. Not only that, but itÂ’s also a two-seater. All this means itÂ’s likely not anything close to what weÂ’ll see in a production car, but the tech onboard is what really grabbed our attention. ItÂ’s a plug-in hybrid, but itÂ’s different than most youÂ’ve seen before. There are four electric motors, two at each axle to provide the best four-wheel drive one could ask for. Then, instead of a traditional gasoline engine generator as a range extender, Mitsubishi is using a turbine engine generator. The Chrysler and GM turbine cars of the 1960s-70s were just ahead of their time, werenÂ’t they? Mitsubishi says this allows the MI-TECH to drive like a series hybrid when the battery pack is depleted. The four-wheel drive system is supposed to provide fantastic performance offroad and also on tarmac, being able to precisely dole out the exact amount of torque to whatever wheel needs it at any given time. Mitsubishi says the entire plug-in hybrid electric system is compact, so as to fit in a small SUV. Think Eclipse Cross or Outlander Sport size. The company already has a plug-in hybrid powertrain for the larger Outlander, but it wants to hybridize its smaller offerings one day, too. We donÂ’t expect the turbine engine to make it into our hands, but this four-motor electric drive system would be sweet in a production car. An augmented-reality windshield is the highlight on the interior of the MI-TECH. It is able to project a variety of information onto the windshield by using optical sensing technology. Hopefully Mitsubishi expands on that when it fully reveals the car in Tokyo. For now, we have the teaser, and it looks pretty neat. Mitsubishi, feel free to release a production version of a roofless, off-road, electrified SUV. We could use something fun in the lineup, as the Evo hole in our heart grows larger by the year.

Mitsubishi Mi-Tech turbine-PHEV buggy blows the doors off our dreams

TOKYO — For this year's Tokyo Motor Show, Mitsubishi went all out with the Mi-Tech concept. It's a tough-looking open off-roader with a wild hybrid powertrain. It's glorious, which makes it all the more sad it will likely never see the light of day. From the outside, the Mi-Tech impresses with blocky lines and fat fender flares. But its star feature is the fact that it has no roof and no doors. The only thing that comes close is the pair of cowls behind the seats. The inside has a spare design with a body-color dash and cutouts for vents. It does have modern cues such as the piano-key buttons and fullscreen heads-up display. Under the skin, it's powered by four motors, each controlling an individual wheel. This allows it to adjust power precisely in off-road settings. It's a plug-in hybrid, and when the battery runs down, electricity is produced by a turbine engine, similar to the Jaguar C-X75 concept. Mitsubishi opted for the turbine for its high power, small size, smooth operation and the fact it can run on just about any combustible liquid. As much as we love the Mi-Tech, it's obvious it's not going into production anytime soon. Mitsubishi has no car-ready turbine engines, and it would be expensive to make an SUV with no doors, or even removable doors, pass safety standards. And the people that would buy a vehicle like this will probably be satisfied with a Jeep Wrangler or the upcoming Ford Bronco. Oh well, it's at least a pleasant dream, and a sign that Mitsubishi still has some spark.