2008 Mitsubishi Lancer Es Sedan 4-door 2.0l on 2040-cars

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Yes, the Mitsubishi Evo could become an electrified crossover, but don't panic

By now, many of you have seen that Mitsubishi will reveal a concept with the Evolution name at the Tokyo Motor Show, and it will be an electrified crossover. On the surface, that sounds like heresy when the Evolution name has always stood for an uncompromising, rally-bred, turbocharged sports sedan. But don't jump to the conclusion that this will be a terrible, halfhearted product that ruins the Evo name. It's a smart move for Mitsubishi, it could be the only way we get a performance vehicle from the company, and there's no reason it can't be good. Creating an Evo version of a crossover, or even a standalone Evo model, simply makes the most sense for Mitsubishi right now. There's no sign that people are getting tired of little lifted automobiles, which means that's where the sales and money are. Because of that, crossovers are the only product that Mitsubishi can safely afford to invest in right now. As much as we'd like to see another Evo sedan, the company can't afford to sink a big development budget into a one-off sedan for the very small enthusiast market. Investing in a basic sedan to use as a base isn't a good idea either, since that market also continues to shrink, and it's populated with very competitive models. Those facts won't comfort Mitsubishi fans, but looking at it another way could. Rather than looking at this concept as Evolution blasphemy, consider it a sign that the company wants to make something exciting again. Since most of the news from Mitsubishi has been the discontinuation of really old models, and updates to the less-old models still in the lineup, it's been hard to tell if any of the Mitsubishi that fans loved was left. Look at this crossover as a gateway to getting a fun Mitsubishi again. And this possible future Evo could genuinely be fun. We're not exactly raving fans of crossovers, either, since they're often heavy, expensive, slow and inefficient compared with similarly sized hatchbacks and sedans. But that's not a hard and fast rule. Nissan proved this with the Juke Nismo. Despite its tall body, it had a healthy amount of power and entertaining dynamics. There's no reason Mitsubishi couldn't do the same with a small crossover. It might even be better, because Mitsubishi clearly has some wizards when it comes to weight and cost, as evidenced by the one-ton, ultra-affordable Mitsubishi Mirage. The same goes for electrification.

Junkyard Gem: 2003 Mitsubishi Diamante LS

While Chrysler started selling Dodge- and Plymouth-badged Mitsubishis in the United States starting with the 1971 model year, Americans couldn't buy new cars with the Mitsubishi name until 1983. Thirty-five years later, Mitsubishi is down to just four models on these shores, all of which cater to the lower end of the market. However, from 1992 through 2004, Mitsubishi tackled the luxury market with its Diamante big sedan. Here's a very rare second-to-last-model-year Diamante, spotted in a Denver-area wrecking yard. I have documented plenty of Mitsubishis during my junkyard explorations, but these late Diamantes have been tough to find (though I have spotted a Diamante wagon). Sales of this car weren't great given that Mitsubishi's name didn't exactly resonate with luxury shoppers. Not when there was a Lexus ES around that did the same thing with a proper premium badge and brand. Second-generation Diamantes sold outside of Japan were built in Australia. Mitsubishi got its money's worth with the 6G7 series of V6 engines, starting with the 1986 Galant and continuing in trucks to the present day. Endless Chryslers of the 1980s, 1990s and 2000s also received 6G72 power. This car has the DOHC 3.5-liter 6G74 version, rated at 205 horsepower. The interior is pretty nice, in its turn-of-the-21st-century manner, and the fact that this car has an ignition key means that it's probably an insurance total or a dealership trade-in. The nose shows evidence of a fender-bender, and that's enough to doom a forgotten luxury car like this. Next stop: The Crusher. Related Video: Featured Gallery Junked 2003 Mitsubishi Diamante LS View 20 Photos Auto News Mitsubishi Automotive History Sedan

Mitsubishi NA gets new president and CEO

Last week, we told you that Mitsubishi will be getting a new global president, with Osamu Masuko stepping aside in favor of Tesuro Aikawa. The executive changes at the Japanese automaker are hitting closer to home, now, with official word that Mitsubishi Motors North America is getting a new president and CEO, as well. Effective March 1, Ryujiro Kobashi will take over for Yoichi Yokozawa, 49, who has been in charge since April of 2011. Yokozawa is headed back to Japan, where he will assume a spot in the company's corporate planning offices.
Kobashi, 53, has been with Mitsubishi since 1983 when he was fresh out of college. Previous to taking the top job in North America, he was installed as corporate general manager of the NA office at Mitsubishi's headquarters in Japan, where he coordinated regional operations for the US, Canada and Mexico. Before that, he held posts in planning, marketing, advertising and public relations for the company.
Kobashi takes over the company's North American operations at a pivotal time, when the region is finally showing signs of life after a prolonged period of stagnation. As Automotive News notes, Mitsubishi only sold 62,227 vehicles in the US in 2013, but that figure still represents an eight-percent increase. Its crossovers, the new-for-2014 Outlander and the two-year-old Outlander Sport have been selling relatively well, and the affordable Mirage subcompact is a new arrival at dealers.