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Mitsubishi NA gets new president and CEO

Last week, we told you that Mitsubishi will be getting a new global president, with Osamu Masuko stepping aside in favor of Tesuro Aikawa. The executive changes at the Japanese automaker are hitting closer to home, now, with official word that Mitsubishi Motors North America is getting a new president and CEO, as well. Effective March 1, Ryujiro Kobashi will take over for Yoichi Yokozawa, 49, who has been in charge since April of 2011. Yokozawa is headed back to Japan, where he will assume a spot in the company's corporate planning offices.
Kobashi, 53, has been with Mitsubishi since 1983 when he was fresh out of college. Previous to taking the top job in North America, he was installed as corporate general manager of the NA office at Mitsubishi's headquarters in Japan, where he coordinated regional operations for the US, Canada and Mexico. Before that, he held posts in planning, marketing, advertising and public relations for the company.
Kobashi takes over the company's North American operations at a pivotal time, when the region is finally showing signs of life after a prolonged period of stagnation. As Automotive News notes, Mitsubishi only sold 62,227 vehicles in the US in 2013, but that figure still represents an eight-percent increase. Its crossovers, the new-for-2014 Outlander and the two-year-old Outlander Sport have been selling relatively well, and the affordable Mirage subcompact is a new arrival at dealers.

Mitsubishi bringing Emirai 3 to Tokyo?

Inquiring minds really want to know if the W-shaped steering wheel will return on Mitsubishi's newest iteration of the Emirai electric concept vehicle. The Japanese automaker is slated to show off the third variant of this interesting concept car at the Tokyo Motor Show at the end of the month, according to Technologic Vehicles. Beyond the facts that the car is a two-seater and runs on electric power, we don't have many details to share just yet. One specific item we do know, though, is that concept will once again offer close monitoring of the driver's physical state. In this case, the car is said to use cloud-based data to gauge the driver's physical condition, so the concept goes well beyond the types of sensors we see in other vehicles that offer features like collision avoidance and lane maintenance. The car is also missing doors, which doesn't necessary help the driver's physical state but is still pretty cool-looking. The model could see the light of day – and limited production – by the end of the decade. Two years ago, Mitsubishi brought its Emirai 2 concept car to Tokyo. That super-futuristic vehicle included a biometrics feature that adjusted the driver's seat based on the user's facial temperature and heart rate. It also had a W-shaped steering wheel straight out of a Superfriends cartoon. Mitsubishi was an early entrant in the electric-vehicle sector with its i-MiEV, though that model has been selling in the single-digit figures in recent months. Now that we have a few year's worth of hindsight, the i's jellybean shape looks pretty pedestrian compared to the Emirai. News Source: Technologic Vehicles Green Tokyo Motor Show Mitsubishi Electric

9,800-mile 2006 Mitsubishi Evo IX MR likely to set a record on Bring a Trailer

The Mitsubishi Lancer Evolution may be gone from the U.S. market, but it is not forgotten. And it's clear that for some fans, the passion for the rally-inspired Mitsu burns as brightly as ever. We saw that a delivery-miles example can crack the six-figure mark, when this 2006 Evo IX MR with 9 miles on the clock fetched just shy of $138k on eBay. Now, it looks like we're about to find out how high is up for a driven but still low-miles car — with 9,800 miles on the odometer — as this pristine 2006 Lancer Evolution IX MR on Bring a Trailer has already garnered bids of $35k with six days still to go. The BaT car is the same year and model as the $138k eBay example. It features the SE appearance package and is finished in Apex Silver Metallic. The MR trim level included an aluminum roof panel (with vortex generators at the trailing edge), HID headlamps, and auxiliary gauges, and aluminum trim inside. The SE appearance package featured a revised front spoiler, dark-finish BBS wheels, and red contrast stitching on the seats. The car, which is being sold by a dealer in Colorado Springs, appears to be unmodified. A 2006 Evo IX MR with 25,000 miles sold for $37,787 back in June on BaT, and a 2006 Evo IX SE with 4,000 miles brought $36,916 in October 2018. This car seems certain to smash those numbers. Featured Gallery 2006 Mitsubishi Lancer Evo IX MR on BaT Mitsubishi Auctions Performance Classics Sedan