2005 Mitsubishi Lancer Ralliart Sedan 4-door 2.4l on 2040-cars

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Ever wonder how to really pronounce Japanese automaker names?

People tend to get very set in their ways when it comes to the pronunciation of words. Just look at the endless debates over whether or not to say the final 'e' in Porsche (which you should in terms of correct German enunciation). Or the argument about whether to follow the British convention and give the 'u' in Jaguar a special delivery or to say the 'ua' diphthong as more of a 'w' sound, as usually happens in the US.
This short video doesn't answer either of those automotive questions, but it does allow a native Japanese speaker to demonstrate the accepted pronunciations for several, major automakers from the country. One benefit is that it clears up the occasional debate over whether Nissan should be said with a long or short 'i' sound. Also, listen closely to how the female host says Mazda as Matsuda, the way it's actually said in the language. Even if this doesn't change the way you enunciate these brands, at least now you know the accurate way in Japanese.

Mitsubishi Concept GC-PHEV could hint at next-gen Montero [w/video]

In desperate need of some competitive new products, Mitsubishi showed up at the Tokyo Motor Show with three concept vehicles. The most important of them might just be this fullsize Concept GC-PHEV (Grand Cruiser). With its full-time four-wheel-drive system and roughly the right package size, we can only hope it hints at a future design for the Pajero/Montero.
Longer, taller and wider than the current Pajero (which is still offered in other markets), the Concept GC-PHEV is a big SUV with a fuel-efficient plug-in hybrid powertrain. A 335-horsepower, 3.0-liter supercharged V6 and an eight-speed automatic transmission are paired with a 94-hp electric motor and high-capacity battery to provide some serious brawn in a green wrapper. The result is targeted fuel consumption of 15 kilometers/liter on the Japanese cycle (around 35 miles per gallon) to go with an all-electric driving range of more than 25 miles.
Mitsubishi's styling team has arguably done a much better job with this Tokyo trio than we've seen from recent new products like the Outlander and Mirage, possibly suggesting a future design language for the automaker. In true concept car fashion, the design is Concept GC-PHEV is over the top, but it's not hard to imagine a vehicle of this size with similar cues gracing the Mitsubishi lineup at some point in the near future. Likewise, while the concept's interior only seats four, the sheer size of this vehicle could easily allow three rows of seats for a production model.

Chrysler de Mexico to sell rebadged Mitsubishi model in shades of Colt deal

Chrysler and Mitsubishi have had a close relationship since the early '70s. Back then, they partnered up to sell the Japanese brand's models under American names as captive imports in the US. Vehicles like the Dodge Colt, Eagle Summit, and eventually the 3000GT/Stealth twins and lots of other cars and trucks became the fruits of that alliance. In fact, the two companies still maintain a good rapport, as evidenced by reports of a new deal to sell the Mitsubishi Attrage, also known the Mirage G4, in Mexico starting in November.
The Attrage is a small, four-door sedan that borrows many of the mechanical bits from the Mitsubishi Mirage hatchback. According to Automotive News, the deal allows Chrysler to sell the model in Mexico for the next five years. The deal could be a win-win for both companies. Mitsubishi gets to use more capacity at its Laem Chabang, Thailand factory where the car is made, and Chrysler gets a new vehicle for a growing market with almost zero development costs. At this time, there's no indication of the new model's name in Mexico, though.
There's also still a chance the Attrage might make it to the US market as well. The automaker showed off the sedan as the Mirage G4 at the 2014 Montreal Motor Show ahead of promised sales in small-car-friendly Canada. The Mirage hatchback was introduced to the US in a similar way, debuting in Canada first and then crossing the border. While reviews for the Mirage have been pretty atrocious, it would still be interesting to see Mitsubishi further expanding its lineup in North America.