2005 Mitsubishi Lancer Ralliart Sedan 4-door 2.4l on 2040-cars

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Mitsubishi leaving US? No, it's doubling its marketing budget

We rarely hear any major news coming out of the National Automobile Dealers Association (NADA) annual meeting in Orlando, FL, but Mitsubishi executives found this a fitting place to announce a big push for increased advertising here in the US. A report in Automotive News states that the struggling Japanese automaker is returning to advertising in prime time television for the first time since 2005, with the push slated to begin in June and July for the launch of the 2014 Mitsubishi Outlander shown above.
Despite dwindling sales and a shrinking lineup, Mitsubishi's new North American chairman, Gayu Uesugi, has said on multiple occasions that the automaker has no plans to abandon the US market. Spending extra money on marketing and advertising should be a good start to help improve sales, but a lack of fresh and competitive products is also keeping showrooms empty. Aside from the new Outlander, the AN report says that Mitsubishi spokesman Roger Yasukawa said that a "yet-to-be-named subcompact" will arrive this year, which suggests the unnamed hatchback shown below (known elsewhere as the Mirage), could be heading to the US after its North American introduction at the Montreal Auto Show last month.

Turns out Mitsubishi's history is far more interesting than we thought

Former Autoblog editor-in-chief Mike Austin was kind enough to drop this little nugget onto Twitter yesterday: the history of Mitsubishi timeline on the company's press website. Basically, it's a virtual museum, spanning from the 1917 Mitsubishi Model A to the 2008 Galant Fortis Sportback. Frankly, it's not that surprising that they didn't go much further beyond that, but still, the timeline provides both a fun trip down memory lane and an introduction to fun and/or wacky JDM models we never got.  Besides showing photos, there's actually a sizable amount of info for each, which has quite clearly and often delightfully been translated from Japanese. Take the New Minica Toppo that "adopted a 1:2 door configuration with a single door on the driver's side and two doors on the passenger side (think a Hyundai Veloster), as well as a 'Super High Roof' that added 70 mm to the height of the standard roof ... Addressing the desire to drive something a little different, the lineup was soon joined by a number of variants with personalities designed to bring more fun to the class and including the recreation specification Carabosse, the young mother and baby-oriented Marble, and the Town Bee with its round frog-eye headlamps projecting just forward of the leading edge of the engine hood." Also, check out those diagonal door handles. There are more than just JDM kei car oddities, however. There's the Mitsubishi FTO, which you may remember from Gran Turismo and other racing video games from back in the day. It was "a car that delivered fun-to-drive qualities in abundance (and) was selected 1994-1995 Japan Car of the Year." If you didn't know, it was called the FTO because it slotted below the Mitsubishi GTO, the car you know as the 3000GT. I didn't know that before. Thanks, timeline! There's also the off-roady JDM Delica vans that are now all over the Pacific Northwest having surpassed the 25-year import embargo. The 1994 Delica Space Gear (above left) was notable in that it moved the engine under the hood rather than beneath the front seats where it was previously (above right with the Delica Star Wagon), but according to the timeline "The Gear variant name was added in the belief that customers would become attached to it as a familiar 'piece of gear' for leisure and everyday purposes." Judging by the ones I see around here in Portland, mission accomplished. "Suspension was by double wishbone at the front and a 5-link with coil spring arrangement at the rear.

2016 Mitsubishi i-MiEV coming in March

For the next incarnation of the Mitsubishi i-MiEV electric vehicle, the Japanese automaker is looking to give a bit more for the sake of selling a few more. It's a simple concept for a pretty simple car. The re-trial run starts next month. The EV's 2016 model-year version will go on sale in the US in March, Inside EVs says. On the face of it, not a lot will change with the four-seater. The car will still deliver 66 horsepower and will still provide a single-charge range of 62 miles. When reached by AutoblogGreen, Mitsubishi confirmed these numbers as well as its MSRP of $22,995, same as the 2014 model (there was no 2015 model-year version). That's the cost before the $7,500 federal tax break kicks in. Still, there is news. The 2016 version will have an optional navigation package that will include a seven-inch touchscreen display as well as real-time traffic data and 3D mapping. Folks can also pay a little more for touches such as a Bluetooth hands-free phone system, rear-view camera and USB port, according to Mitsubishi. The company hopes these changes will spur near-dormant sales of the model, which made its US debut in 2011. Last year, Mitsubishi sold just 196 units of the i, down from 1,029 in 2013. Related Video: Featured Gallery Mitsubishi i-MiEV News Source: Inside EVs via Green Car Reports Green Mitsubishi Electric i-miev