2004 Mitsubishi Lancer Ralliart Sedan 4-door 2.4l on 2040-cars

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Mitsubishi expects to sell only 4,000 Outlander PHEVs in first year in US

First, it was late 2013 or early 2014. Then it was the fall of 2014. And then it was "roughly" April 2016. Now we can strike "roughly" from the record: the Outlander Plug-In Hybrid will finally arrive in the US in April 2016. Alex Fedorak, public relations manager, Mitsubishi Motors North America, told AutoblogGreen that the company is now "confident in that date." The various delays that held up the SUV this far – including battery shortages, deciding to make the PHEV in the US the refreshed version and better-than-expected sales in Europe and Japan – have worked their way through the system, he said. "The issue was battery capacity, and the vehicle sold far better in Europe than anyone anticipated. It just takes time to build the battery. You got to buy raw materials and rethink the whole process. We're confident that it's going to be next spring." As for where the Outlander will go on sale in the US Fedorak said he did not know the initial markets for, but said it was likely the plug-in SUV would mimic the roll-out of the i-MiEV, which is now available in most states. Even with the Outlander PHEV's success overseas, the company does not expect it to be a big seller here. "It's not going to be big percentage of Outlander sales [in the US]," Fedorak said. "Our expectations are in the single-digit percentage of the total Outlander sales. It's just going to be a technology showcase for us, and we'll see what happens. If it takes off for us like it did in Europe, it'll be good news for the brand." Last year, Mistubishi sold 31,054 Outlander Sports and 13,068 Outlanders in the US. That means Mitsubishi expects to sell a maximum of 3,970 Outlander PHEVs (nine percent of 44,122 total Outlander sales) in the plug-in's first year on sale in the US. Fedorak said he doesn't think there are any specific regulatory issues that need to be solved to bring the Outlander PHEV here. Things like EPA certification and crash testing still need to be done, he said, but that's just part of the normal process now. Fedorak said he thinks there is no difference in the plug-in powertrain from the current version sold in Europe and Japan and the version that will come to the US. But the rest of the 2016 Outlander will be "much more than a facelift," he said (something we've heard before). "It's a total rethink of the chassis and the tuning of the vehicle. The NVH of the vehicle, too."Related Video:

Ever wonder how to really pronounce Japanese automaker names?

People tend to get very set in their ways when it comes to the pronunciation of words. Just look at the endless debates over whether or not to say the final 'e' in Porsche (which you should in terms of correct German enunciation). Or the argument about whether to follow the British convention and give the 'u' in Jaguar a special delivery or to say the 'ua' diphthong as more of a 'w' sound, as usually happens in the US.
This short video doesn't answer either of those automotive questions, but it does allow a native Japanese speaker to demonstrate the accepted pronunciations for several, major automakers from the country. One benefit is that it clears up the occasional debate over whether Nissan should be said with a long or short 'i' sound. Also, listen closely to how the female host says Mazda as Matsuda, the way it's actually said in the language. Even if this doesn't change the way you enunciate these brands, at least now you know the accurate way in Japanese.

This Mitsubishi Colt Galant is a GTO from Japan

The letters GTO have been used by several automakers – each from different countries. Depending on where your automotive enthusiasm is centered, you might associate the name with Pontiac or with Ferrari. But those weren't the only ones to use those letters. So did Mitsubishi. In fact, the 3000GT (also known as the Dodge Stealth) that competed with the likes of the Toyota Supra and Nissan 300ZX back in the 1990s was sold as the GTO back home in Japan. But Mitsu didn't pull that name out of nowhere. It was merely the revival of an old nameplate. Back in the 1970s, Mitsubishi used those letters on a version of the Colt, of all things. And that's what Petrolicious has profiled in this latest video. This Seventies-era Mitsubishi Colt Galant GTO GSR belongs to one Matt De Mangos, an enthusiast, collector, and consummate tinkerer out in California who fell in love with the vintage pocket rocket. Since the Colt Galant GTO was designed for the Japanese Domestic Market, few ever made it to other markets. So De Mangos imported one privately to the United States, and invested a lot of time into researching and restoring the vehicle. The result may not be the usual classic you'd expect to see an American hot-rodder restoring, but that's apparently just the way Matt likes it. Hear his story in the video above.