2003 Mitsubishi Lancer Evolution Sedan 4-door 2.0l on 2040-cars

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Mitsubishi hopes you'll trade driving data for a cheaper oil change

Companies and cities love it when you supply driving data, but how do they convince you to hand it over? In Mitsubishi's case, it's simple: shower people with gifts. The automaker has launched a mobile app that asks American commuters to share data on their driving habits with insurance companies in return for badges they can exchange for rewards. Mind your road manners (such as staying within the speed limit or avoiding sudden braking) and you can get discounts on oil changes and car accessories. You should also receive free coffee and gift cards by the end of 2018. Insurers and local governments have tried similar strategies, but this is the first of its kind directly from a car company. Mitsubishi's Bryan Arnett described this to the Wall Street Journal as a way to "stabilize the business" with alternate sources of income if car sales slip. The catch, as you may have guessed, is that insurers will have your data. The Mitsubishi project will help insurers understand driving patterns and adjust their risk profiles, potentially lowering your rates if you drive safely. However, you're potentially subjecting yourself to scrutiny for every little decision you make on the road, often without context. If you push past the speed limit to get out of a big rig's blind spot, will Mitsubishi know the difference between that and genuinely reckless driving? Probably not. Simultaneously, there's a concern that insurance companies may try to make this kind of data collection mandatory if you want to avoid stiff premiums, rather than a bonus. If they did, you wouldn't have much choice but to sacrifice privacy if you wanted to drive. The move draws attention to the practices of the car makers themselves, for that matter. Many of them are aware that car ownership might not last forever, and they may increasingly turn to data harvesting strategies like this to offset any potential sales drops.This story originally appeared on Engadget, your guide to this connected life.Related Video:

Mitsubishi i-MiEV reportedly reaches the end of the road this year

It looks like the Mitsubishi i-MiEV is completely out of juice. News outlet Nikkei reports that Mitsubishi will completely end production of its tiny electric car this year. While the i-MiEV had been discontinued in the U.S. for a few years already, it was apparently still on sale elsewhere. That didn't mean it was doing well, as Nikkei notes that global sales were only a little over 30,000 units over its lifetime. It's not hard to see why the i-MiEV struggled. While its kei-car size and funky styling made it a unique city car, it was compromised in other ways. It only made 66 horsepower and had an official range of 62 miles. While the limited range was augmented somewhat by DC fast charging capability, but it didn't take long for competitors to launch larger, more powerful, longer-range cars for not a whole lot more money. And the gulf between the i-MiEV only expanded over the years. According to Nikkei, the reason the i-MiEV went so long unchanged was a lack of funding and resources. But now that Mitsubishi is part of the Renault-Nissan Alliance, the news outlet reports that there will be a successor to the bubbly EV co-developed with Nissan to be launched in 2023. Whether this next small electric Mitsubishi appears in the U.S. seems like a toss-up. We wouldn't have expected the kei-car based i-MiEV to have been brought here originally, simply because of the cost of making such a tiny car pass safety regulations, let alone appeal to American buyers that like size. Those issues haven't changed, and if anything, American buyers are even more keen on trucks and SUVs than before. But maybe if fuel economy and emissions regulations get stiff enough, Mitsubishi might see a benefit to offering a full EV here, even if it's an odd size. Related Video:

Mitsubishi Outlander PHEV sales reach 33,000 worldwide

It can be difficult to see from the US, where the Mitsubishi Outlander Plug-in Hybrid is not yet available, but the all-wheel drive SUV is a big hit in Europe and Japan. In fact, we learned at the Plug In 2014 Conference in San Jose, CA this week that Mitsubishi has sold over 33,000 copies of the PHEV around the world. The breakdown is that Mitsubishi has delivered 15,000 units in Japan and 18,000 in Europe. Fuminori Kojima, Mitsubishi Motors North America's senior manager of incentives, told AutoblogGreen that the country with the highest sales rate in Europe is Holland, with about 6,000 units sold that thanks in part to generous incentives for plug-in hybrids there. The Euro-spec version on hand in San Jose has three regen levels (the normal D mode, plus B1 and B2). We got to take a spin around the block, but the battery was mostly depleted (it was a popular attraction in the Ride & Drive) and so we were driving on gas. In the gallery from Plug In 2014, you'll note that the Outlander PHEV requires at least 95 octane (RON) unleaded fuel, which is 91 octane (AKI) premium fuel in the US. We don't know what the US version will need, but we've heard it will be "completely different." The Outlander has a 12-kWh battery and should have an EV range of around 30 miles. Whether or not it will have a CHAdeMO fast-charging port in the US is still undecided, as is the question of whether it will have a 3.3 or 6.6 kW onboard charger. The timeline Kojima gave for the Outlander's US arrival was October or November of 2015, since the SUV still needs to be tested and homologated for the US, Kojima said, but the real problem is that Mitsubishi can't build enough. "The battery production capacity is limited," he said. "So that's why, [the] first [focus is the] domestic market and Europe showed more demand." As as an example, he mentioned not only the incentives but also said that the charging infrastructure is more built up in Europe. "We'd like to have it [in the US ] as soon as possible, of course," he said. According to numbers from the European group Transport And Environment (see press release and sales chart below), overall plug-in vehicle sales have been doubling each year since the new breed was introduced in 2010. Last year, almost 50,000 plug-in vehicles were sold in the EU, with the Renault Zoe EV, Outlander PHEV and Volvo V60 Plug-in at the top of the pack.