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Mitsubishi CEO vows to stay in US on heels of Suzuki's departure

By now, you're surely aware that Suzuki is pulling out of the US market. It was a bit of a foregone conclusion to most who've been paying attention to the automotive realm, but it still sent a small shockwave through the industry. And one of the most oft-heard retorts goes something like this: "Next up: Mitsubishi."
It's easy to understand why many question Mitsubishi's existence in the States. After all, now that Suzuki is gone, Mitsubishi is the Japanese automaker with the fewest sales in America. Furthermore, the automaker's market share has dropped from .7 percent to just .4 percent after seeing sales fall 29 percent to 50,103 units through October.
In any case, Mitsubishi fans needn't worry. Speaking to Automotive News, Mitsubishi President Osamu Masuko said, "We have no intention whatsoever of withdrawing from the US market." That's about as clear as clear can get. It's also worth mentioning that Gayu Uesugi was just named chairman of Mitsubishi Motors North America, and his main responsibility will be to revitalize the brand in the US.

Mitsubishi NA gets new president and CEO

Last week, we told you that Mitsubishi will be getting a new global president, with Osamu Masuko stepping aside in favor of Tesuro Aikawa. The executive changes at the Japanese automaker are hitting closer to home, now, with official word that Mitsubishi Motors North America is getting a new president and CEO, as well. Effective March 1, Ryujiro Kobashi will take over for Yoichi Yokozawa, 49, who has been in charge since April of 2011. Yokozawa is headed back to Japan, where he will assume a spot in the company's corporate planning offices.
Kobashi, 53, has been with Mitsubishi since 1983 when he was fresh out of college. Previous to taking the top job in North America, he was installed as corporate general manager of the NA office at Mitsubishi's headquarters in Japan, where he coordinated regional operations for the US, Canada and Mexico. Before that, he held posts in planning, marketing, advertising and public relations for the company.
Kobashi takes over the company's North American operations at a pivotal time, when the region is finally showing signs of life after a prolonged period of stagnation. As Automotive News notes, Mitsubishi only sold 62,227 vehicles in the US in 2013, but that figure still represents an eight-percent increase. Its crossovers, the new-for-2014 Outlander and the two-year-old Outlander Sport have been selling relatively well, and the affordable Mirage subcompact is a new arrival at dealers.

The Mitsubishi GT-PHEV Concept offers an unsightly look into the automaker's future

It was only a few months ago that Mitsubishi teased the Grand Tourer Concept with an image of the SUV's side profile. Now that it's just a few weeks before the Paris Motor Show, Mitsubishi released some renderings of the GT-PHEV Concept that will influence the rest of the automaker's lineup for the future. Mitsubishi is touting the concept as a "high-end next-generation SUV." Styling may indeed be subjective, but the GT-PHEV Concept has a face that only a mother could love. There's a bit of Lexus-like hate-it-or-like-it in the fascia, and the rest of it looks similar to that of the eX Concept that was revealed last year. Both concepts have grille openings that resemble the letter X, three hexagonal fog lights on the sides, and tiny slivers for headlights. The side profile of the GT-PHEV Concept reminds us of a Land Rover Range Rover Evoque, which isn't such a bad thing. The back of the concept features a rakish design with thin wrap-around taillights that also look good. If you can get past the SUV's looks, you'll find comfort the GT-PHEV's powertrain to be an interesting look into the future. The concept features Mitsubishi's next-gen plug-in hybrid system, which is comprised of three electric motors (one in the front and two at the back), a regular internal combustion engine, and a high-capacity battery. The systems work together as a full-time four-wheel-drive system. On electric-only power, the GT-PHEV Concept can travel an estimated 75 miles, while the car's total range is roughly 746 miles. Mitsubishi claims the GT-PHEV Concept is a ground tourer capable of chewing away the miles with ease. And while the automaker didn't include any images of the vehicle's interior, Mitsubishi claims the concept has a cockpit-like interior that wraps around the front passengers. The interior leather color can also be found on the roof of the vehicle for a "classy" look. Mitsubishi continues to focus on SUVs and crossovers, but we doubt the automaker will put a vehicle that looks like the GT-PHEV Concept on the road. We think this concept is more for show, but it will probably be used as inspiration for the design of the next Mitsubishi Outlander. Here's hoping that face gets toned down some.