2001 Mitsubishi Montero Limited Sport Utility 4-door 3.5l on 2040-cars

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Mitsubishi reveals mid-term plans including redesigned pickup, SUV and new PHEVs

Struggling automaker Mitsubishi seems adamant that it will soldier on across the globe. Just last week, we told you how the brand would begin selling a pair of rebadged, Korean-built, Renault-Samsung sedans in the US market, and now comes an official statement from Mitsubishi about a mid-term business plan called "New Stage 2016."
As part of the plan, a number of products not sold in the US, like the Triton pickup, Pajero Sport SUV and Delica D:5 will be new or significantly updated, while we'll be seeing a second-generation Outlander Sport within the next few years. Some of these new or updated models may be previewed at the Tokyo Motor Show later this month. There will also be an increased focus on the brand's plug-in hybrid technology.
In fact, that technology will play a big role in Mitsubishi's revitalization, as it rolls out its own competitor to Honda's Earth Dreams and Mazda's Skyactiv technology, called @earth Technology (yes, seriously). It's unclear if @earth Technology will develop into an overarching philosophy like Mazda has done with Skyactiv, but with Mitsubishi pushing so hard with hybrids and EVs - part of its deal for those Renault-Samsung sedans was that it would develop EV tech with Nissan-Renault - if we did see an @earth Technology badge on a car, we'd wager that it'd be powered, to some degree, by electricity.

2014 Mitsubishi Outlander

A Good Start On Halting The Slide
We'd like to say that Mitsubishi has had a tough time of it lately, but "lately" isn't exactly the proper descriptor since the brand's troubles have slowly built over the past decade or so. It cut back on its marketing and it cut model lines while leaving what remained in the equivalent of a product cryo-freeze. Then there was the financial crash and replacement models that didn't possess the same edge we expected from the house of the triple diamond. There was the lack of a North American chairman to fight for market-specific initiatives, and hence, models that lacked some of the details that US customers desired and that could sway buying choices in close races. True, that's a battle with an overseas headquarters that you'll hear from the US reps for almost every foreign automaker, but as you pile on the obstacles they multiply exponentially, not additionally. Or there's this: For more than a year, while its competition has been trumpeting new product, Mitsubishi hasn't had any new models. Like, at all.
That changes with the arrival of the 2014 Mitsubishi Outlander, an SUV that we're told will begin a new-product offensive over the next 18 months that - along with a much larger marketing budget - should begin to turn things around. This is the third generation of Mitsubishi's volume model, one that hasn't really been changed since it arrived in 2006 and wasn't just showing its age, but practically crowing about it.

Angry dad smashes son's Mitsubishi with Xbox

It's normal for parents to get frustrated with their kids sometimes. Moms and dads have high hopes for the success of their brood, and when the youngsters let them down, it hurts. That's not an excuse to be destructive, though. Especially not to the point of destroying a Mitsubishi Montero Sport with an Xbox 360 like in this video.
The clip claims to be about a dad upset that his kid doesn't have a job and stays home playing video games. The guy takes his anger out not just on the console but also his son's car. The Mitsubishi definitely takes its fair share of the punishment here even after the Xbox is broken.
If this were real, it would be a pretty horrifying fight to watch. But while we can't be entirely certain, we're almost positive that this argument is completely staged for a number of reasons. The major one is that the same uploader also has videos with millions of total views of the same "Psycho Dad" dropping an Xbox in a pool, running over games with a lawn mower and taking an axe to a laptop. Furthermore, just looking at the clip itself, people don't generally wait for the other person to stop talking when yelling at each other. It also seems a bit suspicious that the kid directly speaks to the audience at one point.