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Mitsubishi is killing the Lancer this summer

The small sedan segment is going to get a little smaller this summer. At a Mitsubishi event last night, the company discussed its new focus on the crossover market. It left us wondering where this leaves the future of Mitsubishi sedans. We asked executive vice president and COO of Mitsubishi's North American division Don Swearingen about this, and he said the Mirage G4 will remain on the market to handle some sedan demand, but that Lancer production will end this August. Swearingen did explain that there will probably be leftover stock for a few months after the end of production, but that the car would effectively be gone this summer with 2017 its final model year. He said the sedan market is shrinking and the company needs to make sure any new product it develops is profitable, which is why Mitsubishi continues to shift its focus to the ever-growing crossover market and there are no current plans for a new Lancer. It should also be noted that the current Lancer was introduced a decade ago and wasn't terribly competitive to begin with. Still, we'll miss the Lancer line, even if it was only for the hope that we'd see another Lancer Evolution someday. Related Video:

Mitsubishi NA gets new president and CEO

Last week, we told you that Mitsubishi will be getting a new global president, with Osamu Masuko stepping aside in favor of Tesuro Aikawa. The executive changes at the Japanese automaker are hitting closer to home, now, with official word that Mitsubishi Motors North America is getting a new president and CEO, as well. Effective March 1, Ryujiro Kobashi will take over for Yoichi Yokozawa, 49, who has been in charge since April of 2011. Yokozawa is headed back to Japan, where he will assume a spot in the company's corporate planning offices.
Kobashi, 53, has been with Mitsubishi since 1983 when he was fresh out of college. Previous to taking the top job in North America, he was installed as corporate general manager of the NA office at Mitsubishi's headquarters in Japan, where he coordinated regional operations for the US, Canada and Mexico. Before that, he held posts in planning, marketing, advertising and public relations for the company.
Kobashi takes over the company's North American operations at a pivotal time, when the region is finally showing signs of life after a prolonged period of stagnation. As Automotive News notes, Mitsubishi only sold 62,227 vehicles in the US in 2013, but that figure still represents an eight-percent increase. Its crossovers, the new-for-2014 Outlander and the two-year-old Outlander Sport have been selling relatively well, and the affordable Mirage subcompact is a new arrival at dealers.

NuTonomy shows that people quickly relax in autonomous cars

For six weeks, nuTonomy has had a fleet of self-driving taxis on the streets of Singapore, and it seems the experiment is already yielding useful information based on rider surveys. CEO Dr. Karl Iagnemma revealed at UPSHIFT 2016 that despite most first-time riders initially being nervous about stepping into a self-driving vehicle, the anxiety quickly fades. In fact, after a minute or two in the car, riders will relax into near boredom. Customers who ride along in either a fully autonomous Renault Zoe or a Mitsuibshi i-MiEV have been providing valuable feedback to engineers pre- and post-ride. The research and data obtained from their self-driving taxi service and the riders who use it is already being integrated into their future, Level 4 autonomous products. The Cambridge, MA, based company has also found that riders are attributing human-like characteristics to the vehicles. It seems that riders prefer when the machines don't behave like machines but more like people. NuTonomoy is tailoring their future vehicles to be less trolly-like. Iagnemma revealed that the company is in talks with other global cities to bring their autonomous products to the roads. Related Video: Image Credit: Adam Whittaker Green Mitsubishi Renault Autonomous Vehicles Electric renault zoe nutonomy