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2016 Mitsubishi Outlander First Drive

"There is a golden hour between life and death. If you are critically injured you have less than 60 minutes to survive. You might not die right then; it may be three days or two weeks later – but something has happened in your body that is irreparable." That quote is from Dr. R. Adams Cowley, widely viewed as the father of modern-day trauma medicine. It's an apt description of the straits Mitsubishi finds itself in here in the United States. The company's golden hour has been a long time coming, but with the death of the Lancer Evolution, and a stable that consists of the ancient Lancer, the lamentable Outlander Sport and the abhorrent Mirage, the 2016 Outlander marks the start of this vital 60 minutes. It was with this in mind that we shipped out to San Francisco to test the company's latest compact CUV. Technically a facelifted version of the crossover that debuted at the 2012 Los Angeles Auto Show, Mitsubishi made over 100 changes as part of this refresh. The exterior changes strip away some of the Outlander's boring, conservative elements in favor of a new design language called "Dynamic Shield." Most of the work is from the A-pillars forward, where an assertive chrome-lined grille, restyled headlights, and a new hood are found. Larger LED taillights sit in back, along with chrome elements. As is the fashion nowadays, LED running lights have been added as standard, while the GT gets LED low beams and halogen high beams, as well. The cabin receives similarly small upgrades, updated materials, and a new navigation system. Plastic is the dominant surface, although it's no better or worse than the stuff usually encountered in this segment. Mitsubishi added piano-black accents on the bottom half of the leather-wrapped steering wheel and around the touchscreen navigation system, to class up the cabin. The cloth seats on the entry level models have also been updated, although the leather on the mid-range SEL and top-of-the-line GT we drove is unimpressive. The same can be said of the seats themselves, which are wide and unsupportive, particularly if you suffer from lower back issues, as your author does. You'll get eight-way powered adjustments on the SEL and GT, although lesser trims get by with manually-operated, six-way adjustability. Neither of those setups include lumbar adjustments. The steering wheel tilts and telescopes, at least, regardless of trim level. A standard third-row of seats has long been one of the Outlander's strongest points.

Mitsubishi CEO vows to stay in US on heels of Suzuki's departure

By now, you're surely aware that Suzuki is pulling out of the US market. It was a bit of a foregone conclusion to most who've been paying attention to the automotive realm, but it still sent a small shockwave through the industry. And one of the most oft-heard retorts goes something like this: "Next up: Mitsubishi."
It's easy to understand why many question Mitsubishi's existence in the States. After all, now that Suzuki is gone, Mitsubishi is the Japanese automaker with the fewest sales in America. Furthermore, the automaker's market share has dropped from .7 percent to just .4 percent after seeing sales fall 29 percent to 50,103 units through October.
In any case, Mitsubishi fans needn't worry. Speaking to Automotive News, Mitsubishi President Osamu Masuko said, "We have no intention whatsoever of withdrawing from the US market." That's about as clear as clear can get. It's also worth mentioning that Gayu Uesugi was just named chairman of Mitsubishi Motors North America, and his main responsibility will be to revitalize the brand in the US.

Mitsubishi Ground Tourer Concept will show next-gen PHEV ideas in Paris

Mitsubishi still hasn't released the Outlander PHEV here in the US, but we're already going to get a potential preview of the company's next large plug-in hybrid at the Paris Motor Show this fall. Mitsubishi has released a side-profile teaser image of the Ground Tourer Concept, which the company says "further expresses" Mitsubishi's flagship PHEV technology. It's got a floating red roof with sharp angles on the back and a cool silver body. It's certainly early for a Paris tease, but we'll take what we can get when it comes to more large plug-in vehicles. Related Video: Mitsubishi Ground Tourer Concept To Be Unveiled At Paris Motor Show / June 27, 2016 — CYPRESS, CALIF. Mitsubishi Motors Corporation (MMC) today announced the debut of the all-new "Ground Tourer Concept" at the 2016 Paris Motor Show this fall. An up-market SUV, the Ground Tourer Concept is aimed to be the latest expression of Mitsubishi Motors' design ambitions, expressed through four powerful elements: Augmented Possibilities, Functional Beauty, Solid Thrust and Japanese Craftsmanship. The newest concept further expresses Mitsubishi Motors' plug-in hybrid electric (PHEV) flagship technology. The combination of advanced driving technologies packaged using the latest Japanese design trends and quality will propel the Ground Tourer Concept for effortless cruising in all driving conditions on and off road; all while accommodating passengers in a quiet, comfortable and luxuriously crafted interior. The Ground Tourer concept is a continuance of MMC's design philosophy and showcases the commitment to its role in the SUV/CUV segment. About Mitsubishi Motors North America, Inc. Mitsubishi Motors North America, Inc., (MMNA) is responsible for all research & development, manufacturing, marketing, sales and financial services for Mitsubishi Motors in the United States. MMNA sells sedans and crossovers/SUVs through a network of approximately 380 dealers. MMNA is a leading the way in development of highly-efficient, affordably priced new gasoline-powered automobiles while using its industry-leading knowledge in battery electric vehicles to develop future EV and PHEV models. For more information, contact the Mitsubishi Motors News Bureau at (888) 560-6672 or visit media.mitsubishicars.com.