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Mitsubishi looks to crossovers and EVs for US success

Say what you will about Mitsubishi, but the Japanese automaker is slowly seeing a resurgence here in the United States. December 2015 marked the company's twenty-second consecutive month of year-over-year sales increases, and looking at last year as a whole, Mitsubishi's sales were up 23 percent over 2014. Ken Konieczka, Mitsubishi's vice president of sales operations, says that in order to stay successful, the company will bet big on crossovers and electric vehicles in the coming years. And that means a relatively aggressive product plan here in the US. First up, a brand-new CUV will launch in early 2018, previewed by the eX Concept that debuted at last year's Tokyo Motor Show (pictured). Konieczka says Mitsubishi is making room for this new crossover in its lineup – the Outlander will slowly get bigger, and the Outlander Sport will get smaller. The production version of the eX will slot between those two. Speaking of the Outlander siblings, both will be replaced in the next five years. A new, larger Outlander will arrive in 2019, and the smaller Outlander Sport will arrive in 2020. To fulfill the electric side of the business, Konieczka confirms the next Outlander Sport will sprout an EV variant, and the Outlander plug-in hybrid will launch in the United States later in 2016, as a 2017 model. As for the rest of the company's portfolio, Mitsubishi will offer the updated Mirage hatchback and new G4 sedan later this year. The future for the Lancer, however, looks grim. Konieczka says Mitsubishi still can't find an OEM partner to help create and produce a new Lancer, and our gut says the compact sedan will be phased out in the very near future. "We made a lot of mistakes," Konieczka admits, saying Mitsubishi was "spread too thin [and] had too many models" in the past. This new, more focused approach on EVs and crossovers certainly sounds promising, and will hopefully help Mitsubishi continue its slow growth here in the US market. Still, we won't know for sure until the new products actually reach showrooms. But for now, at least, things are steadily on the rise.

Mitsubishi Eclipse Cross will be crossing over to the US sometime in the fall

Here it is, Mitsubishi's latest effort to take a piece of the CUV pie, the Eclipse Cross. The crossover makes its official debut at the Geneva Show, and it looks just aggressive enough to be unique, but not so strange that it will scare away the average buyer. Most interesting are the aggressive cues cribbed from the XR-PHEV II Concept, like the forward-raked rear hatch, chunky rear fenders, and deep crease along the side. However, the shape is still clearly crossover, and the nose isn't too radical. In fact, it may be the most attractive version of Mitsubishi's shield grille yet. Interestingly, the Eclipse Cross is within an inch or two size-wise compared with the existing Outlander Sport, though this should change down the road when a newer, smaller Outlander Sport is introduced. The interior follows a similar theme to the exterior. The most striking aspect is the center stack, which slants downward toward the shifter and juts out over the climate control buttons. But everything is finished in simple, inoffensive black and aluminum-look trim. The sliding and reclining rear seats should be useful for comfort and cargo space. Next to the shifter is a touch-pad that looks extremely similar to the pad Lexus uses for its systems. A couple of our editors find the Lexus version to be rather awful, so hopefully Mitsubishi has refined and improved it. As a back-up, you can simply use the touch screen perched atop the dash, which may be more handy for using the car's default user interface, or the supported Apple CarPlay or Android Auto. Also on the dash is a pop-up heads-up display similar to that in current Mazdas. View 11 Photos One big selling point for the Eclipse Cross is its standard all-wheel drive. There is also just one engine and one transmission. Power comes from a turbocharged 1.5-liter gasoline inline-four, and it's channeled through a CVT with 8 ratios that can be manually shifted. Mitsubishi has yet to announce output for the four-pot. Other markets will have the option of a 2.2-liter turbocharged diesel four-cylinder with an 8-speed automatic, but it won't make the trip to the States. Europe will be the first to get the Eclipse Cross, where it will show up at dealers this fall. Afterward, it will arrive in other markets, including the US. So expect it to appear sometime at the end of this year, or possibly the start of next year. Pricing has not been announced yet. Related Video:

Mitsubishi Fuso targets female truckers with pink polka dot Canter

We take it for granted that women can enter just about any career they want now. But there are still countless occupations where females are underrepresented. You don't see too many women truckers, for example - particularly in a country that's still as deeply traditional as Japan. But Mitsubishi Fuso is showing just how forward thinking - and simultaneously, how traditional (pink polka dots are a bit 'on the nose') it can be with this hybrid pink truck.
Now for those unfamiliar, the Mitsubishi Fuso Truck and Bus Corporation has nothing to do with Mitsubishi the car company these days. Instead, it's owned by Daimler, which we know best as the parent company of Mercedes-Benz. Yet Daimler also owns a number of truck and bus manufacturers - among them Freightliner, Thomas Built and Mitsubishi Fuso. One of latter's most popular products is the Canter, the model seen here coated in the shade of Pepto pink at the Tokyo Motor Show.
The point? To make truck driving more attractive to women, of course! We're not sure it'll catch on, but apart from the color scheme - which extends, incidentally, from the cab to the box and inside the cabin - this particular Canter (which Fuso has dubbed Canna) features a hybrid powertrain that produces 130 horsepower and 221 pound-feet of torque, paired to a 7.5Ah lithium-ion battery good for 270 volts. The whole package weighs 6,250 pounds and can carry three Japanese school girls dressed up as Sailor Moon in the front and plenty of Hello Kitty merchandise in the back.