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Mitsubishi NA gets new president and CEO

Last week, we told you that Mitsubishi will be getting a new global president, with Osamu Masuko stepping aside in favor of Tesuro Aikawa. The executive changes at the Japanese automaker are hitting closer to home, now, with official word that Mitsubishi Motors North America is getting a new president and CEO, as well. Effective March 1, Ryujiro Kobashi will take over for Yoichi Yokozawa, 49, who has been in charge since April of 2011. Yokozawa is headed back to Japan, where he will assume a spot in the company's corporate planning offices.
Kobashi, 53, has been with Mitsubishi since 1983 when he was fresh out of college. Previous to taking the top job in North America, he was installed as corporate general manager of the NA office at Mitsubishi's headquarters in Japan, where he coordinated regional operations for the US, Canada and Mexico. Before that, he held posts in planning, marketing, advertising and public relations for the company.
Kobashi takes over the company's North American operations at a pivotal time, when the region is finally showing signs of life after a prolonged period of stagnation. As Automotive News notes, Mitsubishi only sold 62,227 vehicles in the US in 2013, but that figure still represents an eight-percent increase. Its crossovers, the new-for-2014 Outlander and the two-year-old Outlander Sport have been selling relatively well, and the affordable Mirage subcompact is a new arrival at dealers.

Daimler declares success in electric truck trial [w/video]

Last year, Daimler launched a project to see how eight Fuso Canter E-Cells performed in daily urban service in Portugal. After over 32,000 miles on the road, the newly released results showed astounding figures. Compared to their diesel-counterparts, the commercial EVs slashed operating costs by 64 percent. The trucks were also great for the environment with a 37-percent drop in CO2 emissions after taking into account how the country makes power. Daimler gave the trucks to Portuguese cities and businesses, and the users definitely didn't baby them. In Lisbon, the EV disposed of vegetation, and the Canter E-Cell collected recyclables in Porto. The one with the parcel service Transporta covered over 8,700 miles to make deliveries during the year. On average, the testers used the vehicles about 31 miles a day, but 68 miles was the record distance during the trial. "The results of the practical tests have shown that we are on the right track," Marc Llistosella, President and CEO of Mitsubishi Fuso Truck and Bus Corporation said in Daimler's announcement. The Daimler Trucks Centre of Competence for Hybrid Technology developed the small run of Canter E-Cells. The models ditch the usual 3.0-liter diesel in favor of an electric motor that produces 148 horsepower and 479 pound-feet of torque. Four lithium-ion battery packs with a total of 48.4 kWh are mounted to two sides of the frame. To maximize the range, the system begins recovering energy as soon as the driver lets off the throttle. Check out the video below for a look at how the Portuguese testers put the commercial EVs through their paces. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Silent and with zero emissions Stuttgart/Porto, Oct 30, 2015 FUSO Canter E-Cell impresses with more than 50,000 kilometres driven 64 percent lower costs compared with conventional diesel engines in customer field trials in Portugal Powerful, high-torque electric motor Targeted operating range of at least 100 kilometres achieved Stuttgart/Porto – 64 percent savings in operating costs - this is the gratifying result of the final analysis of data from customer field trials with eight FUSO Canter E-Cell trucks in Portugal. Apart from the impressive savings in operating costs, the Canter E-Cell also scores points in terms of environmental aspects.

Long-serving Mitsubishi president Masuko to step aside

Long-struggling Mitsubishi Motors is reportedly preparing for a changing of the guard at home. According to Reuters, Osamu Masuko will step aside in favor of Tesuro Aikawa, currently the company's managing director. Masuko won't be leaving the fold entirely, however - he will take the role of chairman, displacing Takashi Nishioka, who will resign. The shakeup has not been confirmed by Mitsubishi, but word is that the changes will take effect April 1.
Mitsu's US troubles are no secret, but the brand's struggles in its home market haven't been quite so publicized. The company was bailed out by other arms of the Mitsubishi empire, and it just raised $2 billion this month to buy back preferred shares that were issued during the bailout. Masuko served as president for nearly ten years, during which the brand's US efforts utterly stalled out, recalls cropped up in Japan and an alliance with Daimler (which was DaimlerChrysler at the time) disintegrated.
According to Reuters, establishing the kind of alliances that will allow the brand to grow, such as its tie-up with Renault-Nissan, are key to Mitsu's long-term success. The thought is that an alliance will allow the brand to come up with some innovative models that won't be compromised by its lack of production scale. It looks like Aikawa has his work cut out for him.