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Mitsubishi NA gets new president and CEO

Last week, we told you that Mitsubishi will be getting a new global president, with Osamu Masuko stepping aside in favor of Tesuro Aikawa. The executive changes at the Japanese automaker are hitting closer to home, now, with official word that Mitsubishi Motors North America is getting a new president and CEO, as well. Effective March 1, Ryujiro Kobashi will take over for Yoichi Yokozawa, 49, who has been in charge since April of 2011. Yokozawa is headed back to Japan, where he will assume a spot in the company's corporate planning offices.
Kobashi, 53, has been with Mitsubishi since 1983 when he was fresh out of college. Previous to taking the top job in North America, he was installed as corporate general manager of the NA office at Mitsubishi's headquarters in Japan, where he coordinated regional operations for the US, Canada and Mexico. Before that, he held posts in planning, marketing, advertising and public relations for the company.
Kobashi takes over the company's North American operations at a pivotal time, when the region is finally showing signs of life after a prolonged period of stagnation. As Automotive News notes, Mitsubishi only sold 62,227 vehicles in the US in 2013, but that figure still represents an eight-percent increase. Its crossovers, the new-for-2014 Outlander and the two-year-old Outlander Sport have been selling relatively well, and the affordable Mirage subcompact is a new arrival at dealers.

Refreshed Mitsubishi Mirage hatch and G4 sedan debut in Thailand

After Mitsubishi teased its global compact twins earlier this month, the Mirage hatchback and Attrage sedan — called the Mirage G4 here — greeted the public in Thailand. These appear to be cosmetic adjustments only, Mitsubishi mum so far on any powertrain changes. Both vehicles now wear the Dynamic Shield corporate face with "styling [that] sweeps round from the sides toward the middle of the nose in a protective embrace." At the edges of the red-trimmed grille strakes, restructured headlights now incorporate LEDs. In back, vehicle edges have been drawn more square and vertical. Below the revised taillights, the bumpers feature cutouts at their edges that house reflectors. Interior revisions on all trims include soft-feel cloth for hand-rest areas like the door card, new designs for the front armrests, and a carbon fiber pattern for the gauge cluster background and the window switch panel. Higher trims can be optioned with new seat designs, solid-colored synthetic leather in the sedan, and a mix of fabric and synthetic leather in the hatch, each with complementary piping and stitching. Another new option will be Mitsubishi's Smartphone Display Audio infotainment with a seven-inch screen and compatibility with Android Auto and Apple CarPlay. Both cars expand their color palettes with a White Diamond hue, and the hatchback adds Sand Yellow as well. Wheel designs get in on the upgrades, the hatch benefiting from a 15-inch two-tone, diamond-cut wheel, the sedan wheel coming in a solid silver finish. Assuming engines don't change when the redesigned bodywork goes on sale here, the 1.2-liter three-cylinder with 78 horsepower and 74 pound-feet of torque will be our only option, shifting through either a five-speed manual or a CVT.  Featured Gallery 2020 Mitsubishi Mirage Hatch and Attrage-G4 Sedan View 30 Photos Mitsubishi Hatchback Economy Cars Sedan

Mitsubishi Lancer, Outlander Sport named 2013 IIHS Top Safety Picks

The Insurance Institute for Highway Safety has added a pair of Mitsubishi models to its ever-growing list of 2013 Top Safety Picks, giving the prestigious safety award to the 2013 Outlander Sport and Lancer (sedan and Sportback). Both models make a return visit to the list, but with 117 cars now on the list and IIHS crash standards getting tougher just about every, this is big news for the small Japanese automaker.
Among small SUVs, the Outlander Sport is just one of nine vehicles in this segment to be named a Top Safety Pick, while the Lancer's name is surrounded by 28 other compact coupes, sedans and hatchbacks in the highly competitive small car segment. The Top Safety Pick status does not apply to the Lancer's Ralliart or Evolution variants, and neither the Outlander Sport nor the Lancer were subjected to the new small frontal offset crash test that would have resulted in the new Top Safety Pick+.
Scroll down for Mitsubishi's press release.