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Mitsubishi ASX is French for Outlander Sport

Mitsubishi has revealed the Euro-version of the same Outlander Sport model that debuted with updates earlier this year at the New York Auto Show. No, the French do not call it the Royale Sport (with cheese), but rather the ASX.
The crossover has received a range of aesthetic and engineering tweaks, including revised interior fabrics. Designers have also abandoned the old rotary knob switch for the vehicle's all-wheel-control system in favor of a pushbutton interface, though the largest change to the recipe comes in the form of a reworked multi-link rear suspension. Powertrain options remain unchanged, however, with a total of three engine mills on deck, including a 1.6-liter gasoline engine with 115 horsepower mated to a five-speed manual transmission in two-wheel drive configuration.
Those hunting up a little more traction can step up to a 1.8-liter diesel with 147 horsepower and 221 pound-feet of torque paired with a six-speed manual and the buyer's choice of either a two-wheel-drive or four-wheel-drive system. A low-CO2 1.8 diesel is also available with 114 horsepower. You can check out the full press release below for more information.

Mitsubishi leaving US? No, it's doubling its marketing budget

We rarely hear any major news coming out of the National Automobile Dealers Association (NADA) annual meeting in Orlando, FL, but Mitsubishi executives found this a fitting place to announce a big push for increased advertising here in the US. A report in Automotive News states that the struggling Japanese automaker is returning to advertising in prime time television for the first time since 2005, with the push slated to begin in June and July for the launch of the 2014 Mitsubishi Outlander shown above.
Despite dwindling sales and a shrinking lineup, Mitsubishi's new North American chairman, Gayu Uesugi, has said on multiple occasions that the automaker has no plans to abandon the US market. Spending extra money on marketing and advertising should be a good start to help improve sales, but a lack of fresh and competitive products is also keeping showrooms empty. Aside from the new Outlander, the AN report says that Mitsubishi spokesman Roger Yasukawa said that a "yet-to-be-named subcompact" will arrive this year, which suggests the unnamed hatchback shown below (known elsewhere as the Mirage), could be heading to the US after its North American introduction at the Montreal Auto Show last month.

Mitsubishi Concept XR-PHEV II points the way forward with its angular look [w/video]

The Mitsubishi Concept XR-PHEV II on display at the Geneva Motor Show isn't really a completely new vehicle but more of thorough reworking of the earlier XR-PHEV from the 2013 Tokyo Motor Show. For the latest interpretation, the Japanese brand is getting the design ready for an eventual debut for the road. While the two concepts look practically identical at first glance, the XR-PHEV II is far more possible for production than its predecessor. The grille and hood now feature openings to let the vehicle cool its plug-in hybrid system, and the rear design offers enough glass to actually let the driver see out of the back. The interior for the latest version also looks mostly functional this time and is clad in eye-catching orange upholstery. The XR-PHEV II's powertrain is a bit more mysterious, though. It's a front-wheel drive PHEV that's powered by a 12-kWh battery and offers a total output of 160 horsepower. However, Mitsubishi isn't taking about the internal combustion engine's displacement or the model's transmission. Still, the company is clear that this look is a glimpse at its future crossovers, and that would be a welcome change. XR-PHEV II's more angular design would certainly liven up Mitsubishi's somewhat staid lineup.