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Mitsubishi refreshes the Triton truck for 2019

Fri, Nov 9 2018

In September, Mitsubishi showed a teaser image of the new, redesigned Triton/L200 truck that refreshes the model originally introduced in 2014. Now, the new truck is here, except not here in the sense of being sold in the United States. Alas, we can hope. The new Triton/L200 is a global truck in the sense that it'll be sold in some 150 countries around the world, from Europe to Africa and Oceania, the Middle East and Latin America, but North America isn't part of the plan. Sales start Nov. 17 in Thailand, where the truck is built. Some 180,000 global yearly sales are planned. Looking at the photos released by Mitsubishi, the truck's nose has gained the new corporate styling direction that can also be seen on the Outlander, the Eclipse Cross, and even the re-facelifted Lancer that is sold in some countries. The front design is called "Dynamic Shield" in corporate Mitsubishi language, pointing to the more pronounced grille-intake combo with chrome effect. Otherwise, the basics of the Triton remain as before, with the truck likely to keep the time-honored 4G64 2.4-liter gasoline engine and two inline four diesel options. There are two 4WD systems on offer, either Super Select or Easy Select. Like we said in September, the small truck segment is hotly contested in the U.S. right now, and the Triton, were it sold in the States, would compete against the Tacoma, the Colorado and the Canyon, the Ford Ranger, and a possible Ram truck that would slot underneath the 1500. But the 25 percent Chicken Tax it's subjected to as a foreign-built truck makes it impossible to compete. The currently sold Ranger T6 is originally of Australian design, and as well as being made in Michigan it is also produced in Thailand like the Triton. Related Video:

Mitsubishi leaving US? No, it's doubling its marketing budget

Tue, 12 Feb 2013

We rarely hear any major news coming out of the National Automobile Dealers Association (NADA) annual meeting in Orlando, FL, but Mitsubishi executives found this a fitting place to announce a big push for increased advertising here in the US. A report in Automotive News states that the struggling Japanese automaker is returning to advertising in prime time television for the first time since 2005, with the push slated to begin in June and July for the launch of the 2014 Mitsubishi Outlander shown above.
Despite dwindling sales and a shrinking lineup, Mitsubishi's new North American chairman, Gayu Uesugi, has said on multiple occasions that the automaker has no plans to abandon the US market. Spending extra money on marketing and advertising should be a good start to help improve sales, but a lack of fresh and competitive products is also keeping showrooms empty. Aside from the new Outlander, the AN report says that Mitsubishi spokesman Roger Yasukawa said that a "yet-to-be-named subcompact" will arrive this year, which suggests the unnamed hatchback shown below (known elsewhere as the Mirage), could be heading to the US after its North American introduction at the Montreal Auto Show last month.

Ex-Nissan chairman Carlos Ghosn indicted, may remain in jail for months

Fri, Jan 11 2019

TOKYO — Nissan's ex-chairman Carlos Ghosn was charged Friday with breach of trust, according to the Tokyo District Court, making the star executive's release unlikely for months. Ghosn, arrested Nov. 19, was earlier charged with falsifying financial reports in underreporting his income by about 5 billion yen ($44 million) over five years through 2015. Ghosn; Greg Kelly, another Nissan executive; and Nissan as a legal entity also were charged Friday with additional underreporting of income, from 2015 through mid-2018. Ghosn's lawyer Motonari Ohtsuru said he would request that Ghosn be granted release on bail. His detention period for the breach of trust allegations was due to expire Friday. Kelly and Nissan were not charged with breach of trust. Those allegations center on Ghosn's handling of investment losses and payments made to a Saudi businessman. Ghosn, 64, says he's innocent. Suspects in Japan are routinely held for months until trials start, and Tokyo prosecutors maintain that Ghosn, a Brazilian-born Frenchman of Lebanese ancestry, is a flight risk. Earlier this week Ghosn told a Tokyo court he was innocent, in his first public appearance since his arrest, and appealed for his detention to end. But the court rejected that request. "I have a genuine love and appreciation for Nissan," Ghosn told the court. "In all of my efforts on behalf of the company, I have acted honorably, legally and with the knowledge and approval of the appropriate executives inside the company." He said the compensation was never decided on, the investment deal never resulted in any losses to Nissan, and the payments to the Saudi businessman were for legitimate services related to dealers and investments in the Gulf. Ghosn, who appeared much thinner than before his arrest, came down with a fever the day after his court appearance, but has since recovered, Ohtsuru, the lawyer, said. His wife Carole Ghosn issued a statement overnight out of Paris, expressing concern over his sickness. "I am pleading with the Japanese authorities to provide us with any information at all about my husband's health. We are fearful and very worried his recovery will be complicated while he continues to endure such harsh conditions and unfair treatment," she said. Apart from prosecutors, only embassy officials and Ghosn's lawyers are allowed to visit him. Such visits were canceled Thursday but resumed Friday.