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This Mitsubishi dealer's rap ad is so bad it's awesome

Sometimes you stumble upon something online that is so incredibly, bad that there is actually something great about. With that in mind, Southside Mitsubishi in Edmonton, Alberta, Canada, might have created one of the worst/best automotive raps we've ever seen.
While there is no way the dealership went into this video thinking it would actually be good, it's hard to imagine it could have ended up so incredibly cheesy. Whether it's the frontman who looks like Vladimir Putin on his worst day ever, the extras who clearly don't want to be there or the inexplicable reference to that Baha Men classic, "Who Let The Dogs Out?" this video is a black hole of suffering - there is no escape. We knew things were bad at Mitsubishi, and man, this isn't helping.
Scroll down to inflict this awful awesomeness on yourself, and remind yourself of the infamous Swagger Wagon from Toyota to see that not all ironic automotive rapping has to be painful.

2014 Mitsubishi Outlander

A Good Start On Halting The Slide
We'd like to say that Mitsubishi has had a tough time of it lately, but "lately" isn't exactly the proper descriptor since the brand's troubles have slowly built over the past decade or so. It cut back on its marketing and it cut model lines while leaving what remained in the equivalent of a product cryo-freeze. Then there was the financial crash and replacement models that didn't possess the same edge we expected from the house of the triple diamond. There was the lack of a North American chairman to fight for market-specific initiatives, and hence, models that lacked some of the details that US customers desired and that could sway buying choices in close races. True, that's a battle with an overseas headquarters that you'll hear from the US reps for almost every foreign automaker, but as you pile on the obstacles they multiply exponentially, not additionally. Or there's this: For more than a year, while its competition has been trumpeting new product, Mitsubishi hasn't had any new models. Like, at all.
That changes with the arrival of the 2014 Mitsubishi Outlander, an SUV that we're told will begin a new-product offensive over the next 18 months that - along with a much larger marketing budget - should begin to turn things around. This is the third generation of Mitsubishi's volume model, one that hasn't really been changed since it arrived in 2006 and wasn't just showing its age, but practically crowing about it.

2015 Mitsubishi Outlander Sport gets modest styling, powertrain enhancements

Mitsubishi sales continue to show progress in 2014. In fact, sales were up 54.17 percent in the US in May compared to last year. In hopes of keeping those numbers in the black, the Japanese automaker is introducing some mechanical upgrades to the Outlander Sport, its best-selling model, for the 2015 model year.
The biggest change for the 2015 Outlander Sport is its improved CVT that offers better fuel economy. Front-wheel-drive models with the upgraded CVT get an estimated improvement of 1 mile per gallon across the board to 25 mpg city, 32 mpg highway, and 28 mpg combined; all-wheel drive models get an estimated 1 mpg better on the highway and in the combined rating, bringing the numbers up to 24/30/27 mpg. Mitsubishi claims the new transmission is the equivalent of fitting the Outlander Sport with a seven-speed automatic. The five-speed manual is still also available on the front-wheel drive ES trim, rated at 24 mpg city and 30 mpg highway. All models also get electric power steering, and the company reports that the 2.0-liter four-cylinder engine is enhanced as well, but still makes the same 148 horsepower and 145 pound-feet of torque from last year.
The 2015 Outlander Sport also sees some very minor aesthetic improvements. The audio panel inside now has piano black and silver trim, and the SE trim comes with LED running lights. Also, the interior gets thicker glass in the side windows and more noise insulation for a quieter ride.