2011 Mitsubishi Endeavor Ls on 2040-cars

Auto blog

Mitsubishi still wants to bolster US sedan lineup, investigating options

Mitsubishi looked healthy in 2014 with a nice sales boost for the year, but so far 2015 hasn't been quite so pleasant with news of product delays or outright cancelations. The Japanese brand isn't letting the setbacks get it down, though, and is still planning for the future. Perhaps the biggest recent disappointment was that Mitsubishi and the Renault-Nissan Alliance scuttled plans to bring a South Korean-built, midsize sedan to the US under Mitsu's branding. The scheme was first announced in late 2013 and would have given the Japanese automaker a replacement for the long-retired Galant. According to Automotive News, the decision came because high exchange rates with the Korean won and Japanese yen against the US dollar made the Asian-built vehicle too costly. Mitsubishi isn't throwing in the towel on the possibility of a larger four-door in the US, just yet. One solution might be retooling the company's US factory in Normal, IL. According to Automotive News, the plant current exports over half of the Outlander Sport units that it builds. That capacity could switch to a new sedan, some of which could also be for shipment abroad. The Outlander Plug-in Hybrid is also being delayed until the second quarter of 2015 in the US. The electrified crossover has proven popular in other markets but has seen multiple postponements in going on sale here. In the meantime, there are a few new products coming down the line. The Mirage Sedan is eventually launching in the US, and the Lancer is reportedly getting a refresh soon. News Source: Automotive News - sub. req.Image Credit: Koji Sasahara / AP Photo Plants/Manufacturing Mitsubishi Sedan

Mitsubishi reveals Delica D:5 off-road van and 'concept' crossovers ahead of Tokyo Auto Salon

It's easy to forget Mitsubishi still makes some cool vehicles. If you look past the mirage however, you'll find vehicles like the Delica D:5 van. Mitsubishi is on its way to the Tokyo Auto Salon with a concept version of this Delica, alongside an Outlander PHEV and Eclipse Cross, with both SUVs claiming the name "Street Sport." We're all weird, so it stands to reason that the off-road-looking Delica D:5 excites us the most. While the normal Delica D:5 is now more of a van with SUV ride height, this one comes with a full suite of plastic body cladding for protection around the front and rear of the van. A heavy-duty roof rack and row of LED lights up top give it the roof of a true overlander. Some bars on the sides and bright red mud flaps hint even further that this should be taken off the pavement. What Mitsu doesn't talk about is an upgraded suspension. Granted, the Delica D:5 already looks lifted and ready for some moderate trail work, but a full-on rock crawler van would have been epic. The standard all-wheel drive system with four-wheel drive lock will have to do for now. For cars sold in the states, Mitsubishi brought some tarted-up versions of the Outlander PHEV and Eclipse Cross. Both SUVs feature similar design language, as they try to look sportier than their powertrains give away. Yellow accents along with blacked-out everything and some stickers are really the selling points here. Meaning, there isn't much, if anything, to get excited about with these "concepts." They're more sticker packages than anything, and don't give us much hope for anything fun coming stateside. For now, all we have are the individual pictures of each car. More will come once they officially break cover at the Tokyo Auto Salon in January. Related video:

Mitsubishi NA gets new president and CEO

Last week, we told you that Mitsubishi will be getting a new global president, with Osamu Masuko stepping aside in favor of Tesuro Aikawa. The executive changes at the Japanese automaker are hitting closer to home, now, with official word that Mitsubishi Motors North America is getting a new president and CEO, as well. Effective March 1, Ryujiro Kobashi will take over for Yoichi Yokozawa, 49, who has been in charge since April of 2011. Yokozawa is headed back to Japan, where he will assume a spot in the company's corporate planning offices.
Kobashi, 53, has been with Mitsubishi since 1983 when he was fresh out of college. Previous to taking the top job in North America, he was installed as corporate general manager of the NA office at Mitsubishi's headquarters in Japan, where he coordinated regional operations for the US, Canada and Mexico. Before that, he held posts in planning, marketing, advertising and public relations for the company.
Kobashi takes over the company's North American operations at a pivotal time, when the region is finally showing signs of life after a prolonged period of stagnation. As Automotive News notes, Mitsubishi only sold 62,227 vehicles in the US in 2013, but that figure still represents an eight-percent increase. Its crossovers, the new-for-2014 Outlander and the two-year-old Outlander Sport have been selling relatively well, and the affordable Mirage subcompact is a new arrival at dealers.