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2013 Mitsubishi Lancer Evolution GSR

Quick Corners And Long Goodbyes
Editor's Note: While driving the Mitsubishi Evolution in the slush and snow of a Michigan winter is a fine enterprise, photographing it in such conditions is usually not fruitful. That's why you'll notice a slight disparity between our wintry text and sunny, California-based photographs of the subject car. Rest assured, both the review vehicle and the photo car are of the same basic Evo GSR flavor.
It was a dreary, gray, barely sufferable winter morning in Ann Arbor, MI. Temperatures hovering just over 30 degrees allowed for snow or rain or some combination thereof at a moment's notice, and the thickly clouded sky hinted at dark secrets while promising nothing. I've never been a rally driver but I couldn't help but feel that this murky, imprecise day was good winter rally weather. I'll admit: I don't usually wake up and look out the window to judge which kind of racing would be best just then, but the Mitsubishi Lancer Evolution X GSR delivered to my house the day before was coloring the mood of the hour; most of my thoughts ran to where I was going to drive it, when, and how fast.

Mitsubishi CA-MiEV and GR-HEV concepts peek out before debut

We're getting a look at the two star Mitsubishi concept cars from this year's Geneva soiree, just ahead of the official debut for both. As suits Mitsubishi's ever-deepening interest in electrified vehicles, the brace of concepts both make use of electric drive: the CA-MiEV being a pure electric vehicle and the GR-HEV using a diesel-electric powertrain.
The CA-MiEV concept car may look a bit like a photoshopped Toyota Prius, but in fact the car employs a new electric motor and battery system from Mitsu. We're told that the EV has a theoretical range of 186 miles, which is nearly double the range of most EVs on the market today and approaches Tesla territory. The vehicle is larger than the company's current i-MiEV, and would seem to point the way forward for a more mainstream production EV from Mitsu.
The second concept, a rather odd-looking pickup truck called the GR-HEV, has a diesel engine, electric motor, all-wheel drive, and Mitsubishi's Super All Wheel Control. The front fascia bears a version of the grille we've seen on the new Outlander PHEV, with more radically raked (sort of "smiling") lighting elements.

Ever wonder how to really pronounce Japanese automaker names?

People tend to get very set in their ways when it comes to the pronunciation of words. Just look at the endless debates over whether or not to say the final 'e' in Porsche (which you should in terms of correct German enunciation). Or the argument about whether to follow the British convention and give the 'u' in Jaguar a special delivery or to say the 'ua' diphthong as more of a 'w' sound, as usually happens in the US.
This short video doesn't answer either of those automotive questions, but it does allow a native Japanese speaker to demonstrate the accepted pronunciations for several, major automakers from the country. One benefit is that it clears up the occasional debate over whether Nissan should be said with a long or short 'i' sound. Also, listen closely to how the female host says Mazda as Matsuda, the way it's actually said in the language. Even if this doesn't change the way you enunciate these brands, at least now you know the accurate way in Japanese.