2005 Mitubishi Endeavor With Blue Title. on 2040-cars

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Mitsubishi Eclipse Cross will be crossing over to the US sometime in the fall

Here it is, Mitsubishi's latest effort to take a piece of the CUV pie, the Eclipse Cross. The crossover makes its official debut at the Geneva Show, and it looks just aggressive enough to be unique, but not so strange that it will scare away the average buyer. Most interesting are the aggressive cues cribbed from the XR-PHEV II Concept, like the forward-raked rear hatch, chunky rear fenders, and deep crease along the side. However, the shape is still clearly crossover, and the nose isn't too radical. In fact, it may be the most attractive version of Mitsubishi's shield grille yet. Interestingly, the Eclipse Cross is within an inch or two size-wise compared with the existing Outlander Sport, though this should change down the road when a newer, smaller Outlander Sport is introduced. The interior follows a similar theme to the exterior. The most striking aspect is the center stack, which slants downward toward the shifter and juts out over the climate control buttons. But everything is finished in simple, inoffensive black and aluminum-look trim. The sliding and reclining rear seats should be useful for comfort and cargo space. Next to the shifter is a touch-pad that looks extremely similar to the pad Lexus uses for its systems. A couple of our editors find the Lexus version to be rather awful, so hopefully Mitsubishi has refined and improved it. As a back-up, you can simply use the touch screen perched atop the dash, which may be more handy for using the car's default user interface, or the supported Apple CarPlay or Android Auto. Also on the dash is a pop-up heads-up display similar to that in current Mazdas. View 11 Photos One big selling point for the Eclipse Cross is its standard all-wheel drive. There is also just one engine and one transmission. Power comes from a turbocharged 1.5-liter gasoline inline-four, and it's channeled through a CVT with 8 ratios that can be manually shifted. Mitsubishi has yet to announce output for the four-pot. Other markets will have the option of a 2.2-liter turbocharged diesel four-cylinder with an 8-speed automatic, but it won't make the trip to the States. Europe will be the first to get the Eclipse Cross, where it will show up at dealers this fall. Afterward, it will arrive in other markets, including the US. So expect it to appear sometime at the end of this year, or possibly the start of next year. Pricing has not been announced yet. Related Video:

Mitsubishi boss says US operations may break even next year

Mitsubishi has lost money in its North America operations every year since 2007, but in an interview at this week's Tokyo Motor Show, company president Osamu Masuko said, "If things keep going well, it might be the case that we break even this year," Automotive News reports.
A little context: Last month Mitsubishi predicted that it would lower its operating loss in the region to 4-billion yen ($40.7 million) by March 31, the end of the fiscal year, well below the previous fiscal year's operating loss of more than five times that amount. Reflecting that, production at the Japanese automaker's sole North American factory in Normal, Illinois, has grown to 56,630 vehicles through October, compared to 27,339 through the same period last year.
The plant makes the Outlander Sport for the US and for export to markets such as Russia, the Middle East and Latin America. Interestingly, out of the 56,630 Outlander Sports built at the Illinois plant through October, only 20,150 were sold in the US.

Mitsubishi dealers would really like a truck to sell

While Mitsubishi is switching gears to focus on crossovers, that won't address a market that its dealers would like to be in. While answering questions from the press last night, Don Swearingen, executive vice president and COO of Mitsubishi's North American office, mentioned that its US dealers have a pickup truck high on their "shopping lists." In fact, he said that a truck is pretty much at the top. Mitsubishi does already have a small pickup truck it sells in foreign markets, badged as the Triton or L200. However, Swearingen said that just because dealers want a truck doesn't mean it's going to happen, citing various obstacles to bringing one to market. If, for example, Mitsubishi brought over the Triton, the company would have to go through the long, expensive process of certifying it for US safety and emissions regulations, not to mention making sure it fulfilled American buyers' demands. There's also the Chicken Tax, which levees a steep tariff on trucks built outside of the US and imported in. One possible way Mitsubishi could circumvent all of those issues, though, would be to leverage its new partnership with Nissan. Nissan already sells Frontier small pickups in the US, and Mitsubishi could simply redesign that model to suit its style. It's something that both companies are familiar with as well. Mitsubishi previously sold a restyled Dodge Dakota as the Raider, and Nissan allowed Suzuki to rebrand the Frontier to be sold as the Equator for a short time. It would certainly be a quick way to get into the truck market. However, Mitsubishi would also need to decide if such a product would actually be profitable, in addition to satisfying dealers. Related Video: