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Mitsubishi to add new crossover to US lineup

With crossovers of all sizes enjoying immense popularity with consumers, Mitsubishi is making a grab for some of the action with a third CUV offering. The as-of-yet unnamed vehicle is set to slot in between the baby Outlander Sport and the full-size Outlander, CEO Osamu Masuko told Automotive News ahead of the Tokyo Motor Show. Aimed squarely at the crossover-crazy US and European markets, this new vehicle will likely enter production two years from now. That should mean an auto show debut at Paris or Los Angeles in 2016, or at some point in early 2017. The new vehicle would duke it out with the redesigned Kia Sportage and Hyundai Tuscon. If it sounds like this new CUV would cannibalize some of its little brother's sales, you'd be right. To prevent this, Mitsu will tweak the sizes of the vehicles it currently offers. "The Outlander is growing in size, while the Outlander Sport is getting smaller, so it opens a space for the new SUV," Masuko told AN. "We need something to fit in between." Having a three-tiered CUV lineup might help Mitsubishi, which has enjoyed 26 percent sales growth through September this year. According to AN, over half of Mitsu's current sales come from the Outlander and Outlander Sport. Adding a third CUV would capitalize on a US market that's clamoring for light trucks and crossovers. Before the third model debuts, the next step for the brand will be the arrival of a plug-in hybrid Outlander. You can look for our review on that next year. Featured Gallery Mitsubishi eX Concept View 34 Photos News Source: Automotive News - sub. req.Image Credit: Mitsubishi Mitsubishi Crossover Economy Cars osamu masuko

Mitsubishi's nip-and-tucked Eclipse Cross shows its face for the first time

Mitsubishi's long-promised new models are right around the corner. It released a dark image to preview the 2022 Eclipse Cross, which will boast comprehensive visual updates when it arrives in the first quarter of 2021. Although the photo keeps the full design under wraps, we can tell the Eclipse Cross falls in line with the rest of the Mitsubishi range by adopting new-look headlights with swept-back LED accents and thick pieces of C-shaped trim. Few would qualify these changes as revolutionary, but bigger modifications are found out back. The preview image suggests — and earlier spy shots confirm — that stylists have smoothed out the crossover's rear end, which some have likened to the unfortunate Pontiac Aztek. The end result is a sleeker, less hunchback-like design. Mitsubishi claims the nip-and-tuck makes the Eclipse Cross look more upscale and energetic. We'll wait until it shines more light on its entry-level crossover to decide if it has achieved its goal. Our hopes are high, because the Eclipse Cross will usher in the design language that will permeate all of the brand's new models in the 2020s. "The Eclipse Cross is the first step toward the next generation of Mitsubishi Design, and there is so much more to come," said Seiji Watanabe, the general manager of the company's design department, in a statement. Mitsubishi focused on exterior design, but we're assuming the 2022 update will also bring a new-look interior. We don't know if the firm will make mechanical changes. As of writing, the Eclipse Cross is only offered with a turbocharged, 1.5-liter four-cylinder engine that makes 152 horsepower and 184 pound-feet of torque. It spins the front wheels via a continuously variable transmission (CVT), though all-wheel drive is offered at an extra cost. Additional details about the 2022 Mitsubishi Eclipse Cross will emerge in the coming months. When it arrives, it will join the updated Outlander PHEV (which will receive an improved hybrid powertrain) and the redesigned Mirage in showrooms. Finally, the next-generation Outlander is due out in the second quarter of 2021. Mitsubishi Crossover

Mitsubishi CEO vows to stay in US on heels of Suzuki's departure

By now, you're surely aware that Suzuki is pulling out of the US market. It was a bit of a foregone conclusion to most who've been paying attention to the automotive realm, but it still sent a small shockwave through the industry. And one of the most oft-heard retorts goes something like this: "Next up: Mitsubishi."
It's easy to understand why many question Mitsubishi's existence in the States. After all, now that Suzuki is gone, Mitsubishi is the Japanese automaker with the fewest sales in America. Furthermore, the automaker's market share has dropped from .7 percent to just .4 percent after seeing sales fall 29 percent to 50,103 units through October.
In any case, Mitsubishi fans needn't worry. Speaking to Automotive News, Mitsubishi President Osamu Masuko said, "We have no intention whatsoever of withdrawing from the US market." That's about as clear as clear can get. It's also worth mentioning that Gayu Uesugi was just named chairman of Mitsubishi Motors North America, and his main responsibility will be to revitalize the brand in the US.