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Mitsubishi's first US chairman since 2007 charged with revitalizing brand

Have a look at Mitsubishi North America's vehicle page and you'll find seven cars in four model lines: i-MiEV electric hatch, Lancer sedan, Lancer Evolution and Sportback, Outlander and Outlander Sport, and Galant sedan. The Galant has 3.9 tires in the automotive grave, and the only hope for mainstream excitement, the Eclipse coupe and Spyder, had hemlock poured down their crankcases last year. Increasing the quotient of bleak, the Lancer isn't due for a refresh until 2014, the coming Outlander PHEV will sell in miniscule numbers when it does arrive, a little sports car has been nixed and the only other Mitsu being considered for our landmass is the Colt, which, for its stellar fuel economy numbers, looks like a car designed by Pikachu. There's also that matter of declining NA market share in a rising overall market, Mitsubishi's piece of the total pie currently hovering around the 0.4-percent mark according to Automotive News.
The company has decided to do more about it, reassigning Executive Vice President and Head Officer of the Headquarters Product Projects & Strategy Group Gayu Uesugi to be the new chairman of Mitsubishi Motors North America. It will be the first time in five years that someone has filled the chairman position at MMNA.
The hope is that with Uesugi's 35 years with the company, his experience in the company's global product plan and his success in emerging market strategy, he's the man to "[develop] a product plan and growth strategy for the US market" that will put things right. Or at least better. He will work with Yoichi Yokozawa, who has been CEO of MMNA since last year. There are more details on the move in the press release below.

New, never-sold 2006 Mitsubishi Evo draws $100K bid on eBay

Today, in the "OK, guess it must be worth that to somebody" department, we note that a California car dealer has an eBay listing for a 2006 Mitsubishi Lancer Evolution, still brand new and never titled, with nine miles on the odometer. Just another day on eBay, right, and just another car that didn't sell, was hoarded, or somehow forgotten in a barn? Not exactly. The top bid as of Wednesday morning was $100,100. The Evo was a popular car (for a Mitsubishi) in its day, in a cult-of-personality way. And though its run ended with the 2015 model year, a quick inventory search shows there are still around 30 of them sitting brand-new on dealer lots, including the #0001-of-1,600 Lancer Evolution Final Edition, a $70,000 MSRP limited-edition car in Rally Red that a Brooklyn dealer is trying to move for $87,888. Most of the remainders are listed in the $30,000s, however. The 2006 eBay car is listed by South Coast Mitsubishi in Orange County, a dealer who by one Redditer's account laid up a bunch of Evos like bottles of fine wine and sold them off at higher prices. If so, is this the last one in the cellar? And why did the dealership set a car aside in 2006, when they were plentiful and long before the model's demise? For whatever reason, this 2006 car has time-traveled to 2017, with seats still wrapped in plastic and an engine bay you could perform surgery in. It's an Evo IX MR in Graphite Gray with black trim. Base MSRP was a bit more than $35K. It's optioned with the MR package that includes some aluminum and carbon-fiber bits and boost-gauge kit, the Zero Lift aero kit, and it has a six-speed manual. Bottom line on the sticker was $37,094. Specs for that year: The Evo had a 2.0-liter, 16-value inline four making 286 horsepower with 289 pound-feet of torque. The car's curb weight was 3,300 pounds, and its 0-to-60 time was a highly impressive 4.4 seconds. Yet, for $100K or a little more or a lot less, think of all the amazing 2017 new cars, equipped with the latest technology, that would dominate it - Tesla Model S, Lexus LC 500, BMW M2, Mercedes C63 AMG, Alfa Giulia Quadrifoglio, Camaro ZL1, Porsche 911 Carrera S, Dodge Demon, Dodge Hellcat, Corvette ZL1. Even a Mustang GT350 could edge it out, and if you drove a hard bargain you might be able to afford two. So, can a Mitsubishi triple its value by sitting around for a decade undriven? Is this in any way a collectible, to keep undriven as an investment?

EPA, CARB want Mitsubishi to retest US fuel economy figures

The Environmental Protection Agency and California Air Resources Board are the latest government bodies to request details from Mitsubishi in connection with the company's fuel economy cheating, Automotive News reports. The company will also have to reevaluate the mileage for some models here. "The agency will be directing the company to conduct additional coast down testing for vehicles sold in the US," an EPA spokesperson told Reuters. The EPA, 'will be directing the company to conduct additional coast down testing for vehicles sold in the US.' The EPA's coast down test requires vehicles to roll from 80 miles per hour to a stop. Automakers' engineers collect data on the model's drag, rolling resistance, and drivetrain friction. The information then goes into a dynamometer for the mandated fuel economy test. The EPA set stricter guidelines for the test in 2015 starting with 2017 model year vehicles, which might help avoid similar scandals here in the future. Japan has also used a coast down test since 1991, but Mitsubishi recently admitted that it hadn't been following the evaluation's mandated protocols there. Instead, the automaker came up with its own "high-speed coasting test." By selecting favorable values from the results, the company was able to artificially inflate the fuel economy of at least four Japanese minicars. In addition to inquiries from CARB and the EPA, the National Highway Traffic Safety Administration has also requested similar details from Mitsubishi. However, there is no evidence yet of any fuel economy irregularities for vehicles in the US. These agencies are just checking things out in reaction to the massive scandal in Japan. Mitsubishi execs are trying to weather the storm, though. Chief Operating Officer Tetsuro Aikawa and CEO Osamu Masuko have denied rumors about resigning over the scandal, according to Automotive News Europe citing a Reuters report. "It's my responsibility and my mission to put the company on track to recovery," Aikawa said. Their decision came despite the automaker's stock losing half of its value since the fiasco started, and vehicle orders in Japan have dropped significantly, too. Related Video: News Source: Automotive News - sub. req., Reuters, Automotive News Europe - sub. req.Image Credit: Toru Hanai TPX / Reuters Government/Legal Green Mitsubishi Fuel Efficiency mpg vw diesel scandal