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Mitsubishi's first US chairman since 2007 charged with revitalizing brand

Have a look at Mitsubishi North America's vehicle page and you'll find seven cars in four model lines: i-MiEV electric hatch, Lancer sedan, Lancer Evolution and Sportback, Outlander and Outlander Sport, and Galant sedan. The Galant has 3.9 tires in the automotive grave, and the only hope for mainstream excitement, the Eclipse coupe and Spyder, had hemlock poured down their crankcases last year. Increasing the quotient of bleak, the Lancer isn't due for a refresh until 2014, the coming Outlander PHEV will sell in miniscule numbers when it does arrive, a little sports car has been nixed and the only other Mitsu being considered for our landmass is the Colt, which, for its stellar fuel economy numbers, looks like a car designed by Pikachu. There's also that matter of declining NA market share in a rising overall market, Mitsubishi's piece of the total pie currently hovering around the 0.4-percent mark according to Automotive News.
The company has decided to do more about it, reassigning Executive Vice President and Head Officer of the Headquarters Product Projects & Strategy Group Gayu Uesugi to be the new chairman of Mitsubishi Motors North America. It will be the first time in five years that someone has filled the chairman position at MMNA.
The hope is that with Uesugi's 35 years with the company, his experience in the company's global product plan and his success in emerging market strategy, he's the man to "[develop] a product plan and growth strategy for the US market" that will put things right. Or at least better. He will work with Yoichi Yokozawa, who has been CEO of MMNA since last year. There are more details on the move in the press release below.

2015 Mitsubishi Outlander Sport gets power bump

Mitsubishi is working to keep its products up to date. While the prospect for a midsize sedan might be on hold, and the Outlander Plug-in Hybrid keeps seeing delays; the Outlander Sport is at least getting a more powerful, optional engine for two trims in the 2015 model year. The Japanese brand's compact crossover is now offered with a 2.4-liter four-cylinder making 168 horsepower and 167 pound-feet of torque, and it's hooked up to a CVT. That works out to a jump of 20 hp and 22 lb-ft over the current 2.0-liter four-cylinder in the Outlander Sport. Fuel economy is rated at 23 miles per gallon city, 28 mpg highway and 25 mpg combined for the front-wheel drive version or 23/26/24 for all-wheel drive models. The larger engine is only available on the ES and GT trim levels. Prices for the 2.4 ES start at at $21,295, plus an $850 destination charge on all models, and it also gets a black center bumper. The 2.4 GT rings up for $23,595 and adds things like a power driver's seat, black roof rails and LED turn signals in the mirrors. Additionally, customers can option the GT Premium Package for an upgraded stereo, moonroof and auto-dimming rearview mirror. There's also the GT Touring Package with leather seats and a seven-inch navigation system. MITSUBISHI MOTORS INTRODUCES MORE POWERFUL 2015 OUTLANDER SPORT New 2.4-liter engine produces 168 horsepower – 20 more horsepower than currently offered 2.0-liter engine The 2.4l engine will be available in two trim levels: 2.4 ES and 2.4 GT Mitsubishi Motors North America, Inc. (MMNA) has introduced a more powerful version of the 2015 Outlander Sport 5-passenger crossover that includes a larger displacement 2.4-liter MIVEC 4-cylinder engine producing 168 horsepower – a 20 horsepower increase over the current 2.0-liter engine. With a starting MSRP of $21,295, the 2015 Mitsubishi Outlander Sport 2.4 ES features a black center bumper to visually differentiate this model from the standard ES trim level. The 2015 Mitsubishi Outlander Sport 2.4 GT has a MSRP of $23,595 and includes additional features such as a power driver's seat, leather-wrapped parking brake handle, aluminum pedals, and exterior enhancements including a black center bumper along with black roof rails and outside mirrors with LED turn indicators. The 2.4 GT model includes an optional GT Premium Package that consists of a 710-watt Rockford Fosgate® premium sound system with 9 speakers including 10-in.

Mitsubishi readies trio of hybrid utility concepts for Tokyo

Mitsubishi has announced a trio of concept cars it will bring to the 2013 Tokyo Motor Show, set to kick off later this month. The three concepts all sport new, edgy styling that is quite a departure from the Mitsus we see here in the states.
First up, we have the Concept GC-PHEV, which we're guessing is the middle vehicle in the photograph up top, as it's supposed to be a larger SUV - think Outlander for this one. From a powertrain standpoint, it sounds quite impressive. A 3.0-liter, supercharged, MIVEC V6 syncs up with an electric motor and a plug-in battery pack, while an an eight-speed automatic transmission dispatches power to all four wheels.
Next, we have the Concept XR-PHEV. We're taking a step down from the GC here, as the XR is meant to compete in the compact-crossover market, which means this could pre-sage the next Outlander Sport. Like the GC, though, it takes advantage of a hybrid powertrain, with a turbocharged, 1.1-liter direct-injection engine providing the grunt. The front-driver also sports a lightweight motor and battery, although specific details about both are scarce. We're thinking the XR-PHEV is the smaller, red vehicle on the right of the image up top.