2006 Mitsubishi Eclipse Gs Hatchback 2-door 2.4l on 2040-cars

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Mitsubishi delays Outlander PHEV yet again for the US

Mitsubishi was so close this time. The company showed the US-spec version of the plug-in Outlander crossover at this year's New York auto show, with plans for it to go on sale in the summer or fall of 2016. But once again, the beleaguered green family hauler has been delayed. HybridCars learned from Mitusbishi public relations managers for both the US and Canada that the Outlander PHEV won't go on sale until next summer. No specific reasons for the delay were given outside of a need "to meet a level of competitiveness that will exceed customer expectations." While we hope for Mitsubishi's sake the company releases the best product it can make, we don't think the expectations of our market will be that high, since there are no plug-in hybrid SUVs in the Outlander's class and price range. Unfortunately delays have been a recurring problem for this model. We first thought it would arrive in 2014 after launching in Japan. But ever since the original announcement, problems including battery production issues and regulatory demands have prevented the Outlander PHEV's US introduction. In the meantime, Japan and Europe have had the crossover for a few years. The car has since been refreshed, and we were promised that updated model but no dice yet. HybridCars also points out that the Outlander PHEV has been the best-selling plug-in hybrid in Europe. We imagine it could be a major success here since it combines plug-in tech with the ever-popular crossover body style, but we won't know until next year. At least as long as it doesn't get delayed again. Related Video: News Source: HybridCARSImage Credit: Drew Phillips Green Mitsubishi Crossover Hybrid PHEV

Mitsubishi's first US chairman since 2007 charged with revitalizing brand

Have a look at Mitsubishi North America's vehicle page and you'll find seven cars in four model lines: i-MiEV electric hatch, Lancer sedan, Lancer Evolution and Sportback, Outlander and Outlander Sport, and Galant sedan. The Galant has 3.9 tires in the automotive grave, and the only hope for mainstream excitement, the Eclipse coupe and Spyder, had hemlock poured down their crankcases last year. Increasing the quotient of bleak, the Lancer isn't due for a refresh until 2014, the coming Outlander PHEV will sell in miniscule numbers when it does arrive, a little sports car has been nixed and the only other Mitsu being considered for our landmass is the Colt, which, for its stellar fuel economy numbers, looks like a car designed by Pikachu. There's also that matter of declining NA market share in a rising overall market, Mitsubishi's piece of the total pie currently hovering around the 0.4-percent mark according to Automotive News.
The company has decided to do more about it, reassigning Executive Vice President and Head Officer of the Headquarters Product Projects & Strategy Group Gayu Uesugi to be the new chairman of Mitsubishi Motors North America. It will be the first time in five years that someone has filled the chairman position at MMNA.
The hope is that with Uesugi's 35 years with the company, his experience in the company's global product plan and his success in emerging market strategy, he's the man to "[develop] a product plan and growth strategy for the US market" that will put things right. Or at least better. He will work with Yoichi Yokozawa, who has been CEO of MMNA since last year. There are more details on the move in the press release below.

Mitsubishi HQ raided by the Japanese government

Mitsubishi's fuel economy scandal continues to grow, and the Japanese government wants answers. According to Reuters, the Japanese Transport Ministry raided the company's headquarters and a factory in Nagoya today. This raid comes soon after the company revealed that a number of its SUVs were also being sold with incorrect fuel economy ratings. The Japanese government issued a stop-sale on those vehicles a few days ago. This raid also follows an internal investigation conducted by Mitsubishi to discover how this fuel economy scandal happened, and how the practices that led to it were able to continue for 25 years. The internal investigation revealed a few contributing factors that all fell under issues with the company's culture. There was significant pressure throughout the company to reach fuel economy targets and missing them wasn't readily accepted. Questioning decisions of management was also discouraged, and it seemed the different divisions of the company weren't working well together. The findings of this raid have yet to be revealed, but it will be interesting to see how they compare with those of the internal investigation. The Japanese Transport Ministry seems intent on preventing a repeat of this with another company considering that, according to Reuters, it "sent documents to other automakers to enforce compliance with rules for calculating mileage ." Related Video: News Source: Reuters via Automotive News EuropeImage Credit: Julien Amado / Autoblog Quebec Government/Legal Green Mitsubishi Fuel Efficiency investigation