2002 Mitsubishi Eclipse Gt Coupe 2-door 3.0l on 2040-cars

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Mitsubishi exec says Evo 'will be replaced in spirit' by high-po hybrid SUV

Stop us if you've heard this one: According to Autocar, the current generation will be the last Mitsubishi Evolution we will ever see.
That, while unfortunate for driving enthusiasts, is a reality we've had plenty of time to digest. The days of wanton fuel burning for the sake of speed and power will soon come to an end. But that doesn't mean the days of performance have to die, too. "Green is still fun to drive," said Mitsubishi UK boss Lance Bradley in a conversation with Autocar. "It's a challenge to make it fun, but not a particularly difficult one. Electric vehicle performance is very good."
So, should we expect a new hybrid sedan to take up the mantle left by the Evo? Not so much. The British magazine quotes Kanenori Okamoto of Mitsubishi as saying, "It will be replaced in spirit by an SUV with high performance," which will apparently incorporate lessons learned in the automaker's efforts at Pikes Peak. The Mitsubishi MiEV Evolution III, which handily broke the EV record at the famed mountain course, will donate much of its high-performance, zero-emissions technology to the project, including its Super All Wheel Control four-wheel-drive system.

2017 Mitsubishi Outlander PHEV will debut in New York

Mitsubishi is betting big on crossovers and EVs, and some promising stuff is in store for the end of this decade. But in the very near future, the first product in Mitsubishi's EV/CUV strategy will launch in the US: the 2017 Outlander PHEV will finally bow at the New York Auto Show in March. I say "finally" because Mitsubishi already offers a plug-in Outlander in other markets, and overseas the PHEV crossover is off to a great start. Mitsubishi is seeing "great success in Europe," according to Ken Konieczka, the company's VP of sales operations. And when the Outlander PHEV launches in the US later this year, Konieczka thinks it'll attract a lot of new buyers to the Mitsubishi brand. I got to see the 2017 Outlander PHEV at a small event in Detroit on Thursday. It's the only one in the country, and still has to undergo some more testing and development before the CUV ready for the spotlight. Perhaps that's why Mitsubishi parked it in a dark corner of Detroit's Garden Theater. Compared to the regular Outlander you see pictured here, the PHEV doesn't look all that different save some badges on the tailgate and front fenders and, of course, the charging port. But that's not all Mitsubishi has in store for New York. The Mirage G4 sedan will also bow at that show, after its Canadian introduction at the Toronto Auto Show in February. Like the Outlander PHEV, the Mirage G4 already exists in other markets, and Mitsubishi says it has the largest interior volume of any sedan in its class. More information about both models – including pricing and specifications – will be available when both cars hit the Javits Center stage in March.

Mitsubishi leaving US? No, it's doubling its marketing budget

We rarely hear any major news coming out of the National Automobile Dealers Association (NADA) annual meeting in Orlando, FL, but Mitsubishi executives found this a fitting place to announce a big push for increased advertising here in the US. A report in Automotive News states that the struggling Japanese automaker is returning to advertising in prime time television for the first time since 2005, with the push slated to begin in June and July for the launch of the 2014 Mitsubishi Outlander shown above.
Despite dwindling sales and a shrinking lineup, Mitsubishi's new North American chairman, Gayu Uesugi, has said on multiple occasions that the automaker has no plans to abandon the US market. Spending extra money on marketing and advertising should be a good start to help improve sales, but a lack of fresh and competitive products is also keeping showrooms empty. Aside from the new Outlander, the AN report says that Mitsubishi spokesman Roger Yasukawa said that a "yet-to-be-named subcompact" will arrive this year, which suggests the unnamed hatchback shown below (known elsewhere as the Mirage), could be heading to the US after its North American introduction at the Montreal Auto Show last month.