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Mitsubishi Outlander PHEV now for real due in 'late summer, early fall'

Any day now, American plug-in vehicle shoppers will be able to actually buy a plug-in hybrid SUV. Europeans and Japanese buyers have had this option for many years, since the Mitsubishi Outlander PHEV went on sale in those markets in 2013. There have been plenty of diversions in the route that is bringing the big PHEV to our shores, but it's looking like, "late summer, early fall," is when thing will for real happen. 10-20 percent of total Outlander sales would be "a very good number." That's the message from Don Swearingen, executive vice president of Mitsubishi Motors North America (MMNA), who we spoke to at the New York Auto Show where the PHEV made its debut appearance. Swearingen said that the dealers are as ready as the customers. "As we talked to our dealer council, they are all very interested in this product," he said. "[Range anxiety was] eliminated with this vehicle, and because of that, I think we are going to have some pretty good response." Swearingen didn't put a specific number to that claim, but said that 10-20 percent of total Outlander sales (which currently sit at around 2,000 a month) would be "a very good number." Previously, Mitsubishi representatives said they expected to sell 4,000 PHEV units in the first year. As we've documented over the years, there were a number of reasons for why the US didn't get the first batch of Outlander PHEVs. One of the big ones was that the PHEV was selling like gangbusters elsewhere. It's the best-selling PHEV in all of Europe, for example, and was the fourth-best-selling plug-in vehicle anywhere in February 2016. And Mitsubishi just couldn't make enough of them. Swearingen said the main bottleneck for this was the battery pack supplier Lithium Energy Japan, which didn't have the capacity to make more than it did. So, instead of leaving three markets without enough supply, Mitsubishi decided to leave one in the lurch and focus on the other two. Plus, since the Outlander PHEV will be based on the 2017 gas-powered Outlander, it will come with numerous safety enhancements as well as the 100+ improvements that the 2016 Outlander got compared to the 2015. In other words, all the pieces are all coming together. The Outlander PHEV is "the best of both worlds." - Francine Harsini At least, that's what Francine Harsini, MMNA's senior director of marketing, said. The final important part are the customers, and Harsini said that Mitsubishi will be a big national marketing push. The general theme?

Mitsubishi Mirage G4 Sedan in Montreal could mean US debut soon

The official word on the North American plans for the Mitsubishi Mirage G4 Sedan is that the Japanese company wants to ask Canadians what they think of the four-door, three-cylinder before deciding if the car will go on sale here. There are hints, though, that the plan is a bit more set in stone than Mitsubishi is letting on. Speaking with AutoGuide, Mitsubishi manager of product communications, Roger Yasukawa, said that, "We are considering making it into a North American car but are still working on the timing of the launch." If they're already figuring out timing, it sounds like this is a question of when, not if. The Mirage G4 is built in Thailand and is sold throughout Asia as the Attrage. It just made its North American debut at the 2014 Montreal Motor Show, a move that could preview a US debut as well, since that's how the Mirage hatchback was introduced. We were not all that impressed with the hatch, but sometimes you just want a highly efficient car for not a lot of money. The car does get 37 miles per gallon in the city and 44 mpg on the highway, all for $12,995, after all. We'll see what the news is when the New York Auto Show starts up in April. Mitsubishi Reveals Mirage G4 Sedan Consumer Feedback to Influence Launch Plans Montreal, Quebec (Jan. 16, 2014) – Mitsubishi Motor Sales of Canada (MMSCAN) will ask auto show visitors here and across Canada to offer opinions on the look, feel, cost and features of a new subcompact sedan before it gets the green-light for sale in Canada. The Mirage G4, Mitsubishi's Thailand-built four-door, three-cylinder sedan, will make its North American debut today at the 2014 Salon International de l'auto de Montreal. But company president and CEO, Kenichiro "Kenny" Yamamoto said its future availability in Canada will be based, in part, on consumer opinion. "Our plan is to showcase the Mirage G4 and gauge what Canadians think of it and what they expect from subcompact sedans in general," he said. "A solid business case for Mirage was confirmed by the successful 2013 launch of the Mirage hatchback model; with G4, we're indicating our intention to grow the Mirage line up in Canada." When it was launched last September, the 2014 Mirage hatchback became MMSCAN's first subcompact car. Since then, Mitsubishi dealerships have reported Mirage's top fuel economy, low entry price and leading warranty are resonating well with customers.

Maine is actively deregistering imported Mitsubishi Delicas — but why?

Some weird things are going on in Maine. The Maine Bureau of Motor Vehicles (BMV) is actively deregistering Mitsubishi Delicas that were imported to the United States and previously registered in Maine under the well-known 25-year federal import rule. The folks at Crankshaft Culture brought this news to our attention and published a fairly detailed report at the beginning of the month. Ever since seeing that, we’ve been trying to track down more answers from the Maine BMV and Maine Secretary of StateÂ’s office. HereÂ’s a summary of whatÂ’s transpired so far. Crankshaft Culture did the digging on the Mitsubishi Delica Owners Club Facebook page, and uncovered that Maine has been sending letters out to folks in the state who currently own Delicas. Those letters unequivocally state that “this vehicle is not eligible for motor vehicle registration in Maine and may not be operated on the public highway.” It then goes on to demand owners remove the plates from the Delicas and return them to the BMV. Furthermore, it states that “the registration may not be used as proof of ownership to sell this vehicle as an automobile.”  So no, Maine is not exactly mincing words. Of course, the question here is: Why? Why is Maine deregistering Mitsubishi Delicas? These vans were imported under the federal 25-year import law. We know this rule, but hereÂ’s a quick refresher from the Customs and Border ProtectionÂ’s website: “A motor vehicle that is at least 25 years old can be lawfully imported into the U.S. without regard to whether it complies with all applicable DOT Federal Motor Vehicle Safety Standards.” Theoretically, thatÂ’d make any Delicas over 25 years old legal to import here, along with pretty much any other contraption you want to bring that is old enough. Maine told us that itÂ’s only targeting pre-1995 Delicas, so thereÂ’s no time discrepancy. We went to the Maine Secretary of State to learn what is going on. The answers are slightly confusing, so bear with us. In short, Maine considers the Delica to be an "off-road vehicle." MaineÂ’s law — Title 29-A — is very clear with “off-road vehicles.” It reads: “Off-road vehicles may not be registered in accordance with this Title.” OK. Next question. What does Maine consider to be an “off-road vehicle?” And how does the Delica qualify? HereÂ’s where a brand-new modification (LD 1433 Sections 1-8) to Title 29-A comes into play.