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Mitsubishi NA gets new president and CEO

Last week, we told you that Mitsubishi will be getting a new global president, with Osamu Masuko stepping aside in favor of Tesuro Aikawa. The executive changes at the Japanese automaker are hitting closer to home, now, with official word that Mitsubishi Motors North America is getting a new president and CEO, as well. Effective March 1, Ryujiro Kobashi will take over for Yoichi Yokozawa, 49, who has been in charge since April of 2011. Yokozawa is headed back to Japan, where he will assume a spot in the company's corporate planning offices.
Kobashi, 53, has been with Mitsubishi since 1983 when he was fresh out of college. Previous to taking the top job in North America, he was installed as corporate general manager of the NA office at Mitsubishi's headquarters in Japan, where he coordinated regional operations for the US, Canada and Mexico. Before that, he held posts in planning, marketing, advertising and public relations for the company.
Kobashi takes over the company's North American operations at a pivotal time, when the region is finally showing signs of life after a prolonged period of stagnation. As Automotive News notes, Mitsubishi only sold 62,227 vehicles in the US in 2013, but that figure still represents an eight-percent increase. Its crossovers, the new-for-2014 Outlander and the two-year-old Outlander Sport have been selling relatively well, and the affordable Mirage subcompact is a new arrival at dealers.

2020 Mitsubishi Outlander Sport gets another refresh at Geneva

A mysterious electric SUV isn't the only vehicle Mitsubishi is bringing to the Geneva Motor Show. The company is also showing a refreshed 2020 Mitsubishi Outlander Sport (or ASX as it's known in some markets). And yes, despite the fact the Outlander Sport hasn't been completely redesigned since its introduction in the 2011 model year, Mitsubishi is only giving it a mild update. Up front, the entire fascia is changed with all-new headlights, grille and front bumper. It's all more angular, and appears to be a blend of the Eclipse Cross and that electric SUV concept teased recently. It's easily the most successful part of the refresh. The sides are unchanged save for some chrome fake fender vents. The back features new LED taillights and a rear bumper with a faux skid plate rather than a faux diffuser. The inside is almost unchanged except for the new infotainment screen. At 8 inches, it's an inch larger than the old model. It also has the ability to play videos from a USB flash memory stick when the car is parked. Powertrain options for the U.S. haven't been announced, but we expect it will use the same 148-horsepower 2.0-liter four-cylinder currently available, plus its associated drivetrains. The current model can be had with either front- or all-wheel drive, with just a CVT on all-wheel drive models, and an available manual on front-driver versions. One final interesting aspect about the Outlander Sport just getting a refresh again is that it's the best-selling Mitsubishi in America, and the third-best worldwide. It seems strange to give so little love to a relatively successful model. Then again, the crossover has probably mostly paid for itself by now and it keeps selling, so perhaps Mitsubishi is just trying to maximize returns while it works on the smaller next-generation version. Related Video:

Mitsubishi Fuso targets female truckers with pink polka dot Canter

We take it for granted that women can enter just about any career they want now. But there are still countless occupations where females are underrepresented. You don't see too many women truckers, for example - particularly in a country that's still as deeply traditional as Japan. But Mitsubishi Fuso is showing just how forward thinking - and simultaneously, how traditional (pink polka dots are a bit 'on the nose') it can be with this hybrid pink truck.
Now for those unfamiliar, the Mitsubishi Fuso Truck and Bus Corporation has nothing to do with Mitsubishi the car company these days. Instead, it's owned by Daimler, which we know best as the parent company of Mercedes-Benz. Yet Daimler also owns a number of truck and bus manufacturers - among them Freightliner, Thomas Built and Mitsubishi Fuso. One of latter's most popular products is the Canter, the model seen here coated in the shade of Pepto pink at the Tokyo Motor Show.
The point? To make truck driving more attractive to women, of course! We're not sure it'll catch on, but apart from the color scheme - which extends, incidentally, from the cab to the box and inside the cabin - this particular Canter (which Fuso has dubbed Canna) features a hybrid powertrain that produces 130 horsepower and 221 pound-feet of torque, paired to a 7.5Ah lithium-ion battery good for 270 volts. The whole package weighs 6,250 pounds and can carry three Japanese school girls dressed up as Sailor Moon in the front and plenty of Hello Kitty merchandise in the back.