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Mitsubishi denies plans for Toyota/Subaru rival sports coupe

Forgive us for being wistful, but there was a time when Mitsubishi coupes and sports cars were the downright awesome. The 1990s brought us the all-wheel drive, turbocharged Eclipse GSX and the twin-turbocharged 3000GT VR-4 (seen here). The times, they were good.
Fast-forward to today, and the Lancer Evolution exists as Mitsubishi's sole, true performance offering. Mitsubishi killed off the Eclipse last year, by which time it had lost much the luster of its predecessors. With an affordable Japanese sports car fomenting underway thanks to Scion FR-S and Subaru BRZ, one may think that it's an ideal time for a brand like Mitsubishi to jump back into the performance coupe game. A rear-drive Mitsubishi sports car to take on the Toyobaru twins could be just what the brand needs to gain some mindshare among consumers.
Not so, says Osamu Masuko. The president and executive director of Mitsubishi told reporters at the Sydney Motor Show, "Our engineers are very prominent to investigate new technologies, but to use that technology they are not that good to bring the revenue to make that money." Read: the engineers want to do it, but the company does not find it to be financially responsible.

Mitsubishi says it will make money from EVs

The Mitsubishi i-MiEV is the lowest-cost plug-in vehicle available in the US. The spartan EV's small price tag shouldn't lead you to believe the company doesn't see dollar signs where there's a plug. Mitsubishi says that electric vehicles are one of the three profitable segments that have helped the company get back into the black. The other two are light trucks and crossovers. We suspect that the resounding success of the Outlander PHEV played a bigger role in this than the i-MiEV, but you never know. Mitsubishi Motors Corp president Tetsuro Aikawa told Automotive News that the company will keeps its focus on those three segments and ease back on sedans and performance cars. To that end, the Outlander Plug-In Hybrid will come to the US next April, many years after it went on sale in Japan and Europe. The vehicle will fit well with Mitsubishi's plans to shift its strategy to SUVs and CUVs here. Related Video:

Nissan's plan to supply US Mitsubishi dealers with family sedan stalls

Mitsubishi has quietly had some big success recently. The Japanese brand sold 77,643 vehicles in the US for all of 2014, a 24.8 percent jump over 2013. While still relatively small overall (Ford sold 74,355 F-Series trucks just in December, for example), it shows definite growth for the sometimes forgotten automaker. Unfortunately, the latest news might not help the company's future expansion. The proposed partnership of Mitsubishi and the Renault-Nissan Alliance on at least one midsize sedan for the US market is off the table, according to Automotive News. The company informed sellers that the collaboration had fallen through during a National Automobile Dealers Association meeting. "I told them that the plan has stalled," said Don Swearingen, executive vice president of Mitsubishi Motors North America, to Automotive News. "And I said that's really all I can tell you at this time." Under the original partnership, Mitsubishi was supposed to get a D-segment sedan that would have been built at the Renault-Samsung factory in Busan, South Korea. The automakers were also negotiating for Mitsu to get a C-segment four-door as a global model and developing an electric kei car for Japan together, due in 2016. While the sedan is gone, Mitsubishi isn't completely bereft of improved products in the pipeline. The Mirage Sedan is being launched in the US, and the Outlander is supposed to get a redesign for the 2016 model year. According to Automotive News, the Outlander Sport and Lancer are also due for refreshes in 2016, and a new Mirage is on the way.