1998 Mitsubishi Eclipse Gs Hatchback 2-door 2.0l on 2040-cars

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2016 Mitsubishi Outlander shows its new nose

Mitsubishi is already using its 2015 New York Auto Show invitation to tease the new nose on the refreshed 2016 Outlander, but the changes aren't too easy to spot in that stylized shot. Now, thanks to a photographer in Japan, we have a better chance to see what the redesign really looks like. Based on this image and the invitation, we can clearly see that the refresh is liberally borrowing from the styling of the Outlander PHEV Concept-S from the 2014 Paris Motor Show. They share a chrome-outlined, X-shaped grille with two bars on top to connect the headlights, and a gloss black panel in the center provides some visual contrast. The only major change seems to be the foglight design that loses its LED embellishments on the production version compared to the show car. According to Indian Autos Blog, this Outlander was snapped while waiting at port in Japan, and the photo was posted by a user on the blogging site Livedoor. We will get a full look at the refreshed crossover at its debut in New York on April 2.

2014 Mitsubishi Lancer to shrink

The aging, oft-forgotten Mitsubishi Lancer won't get a replacement until sometime in 2014, but a new report states that the next-generation model could be a relatively drastic departure from the car you see here. Mitsubishi Motors Corporation President Osamu Masuko told Australian site The Motor Report that the new Lancer will be smaller than the current car, going in a different direction than the vast majority of other automakers.
"The new Lancer will be a very new car, and will be sized somewhere between the current model and its predecessor," Masuko-san told The Motor Report.
There are both pros and cons to this decision. On the plus side, a smaller car means the Lancer will likely have a weight advantage over other vehicles in its class. That said, Mitsubishi will need to find ways to maximize interior space and create efficient packaging in order to still have its compact sedan remain competitive with strong offerings like the Hyundai Elantra, Chevrolet Cruze, Ford Focus and so on.

Mitsubishi leaving US? No, it's doubling its marketing budget

We rarely hear any major news coming out of the National Automobile Dealers Association (NADA) annual meeting in Orlando, FL, but Mitsubishi executives found this a fitting place to announce a big push for increased advertising here in the US. A report in Automotive News states that the struggling Japanese automaker is returning to advertising in prime time television for the first time since 2005, with the push slated to begin in June and July for the launch of the 2014 Mitsubishi Outlander shown above.
Despite dwindling sales and a shrinking lineup, Mitsubishi's new North American chairman, Gayu Uesugi, has said on multiple occasions that the automaker has no plans to abandon the US market. Spending extra money on marketing and advertising should be a good start to help improve sales, but a lack of fresh and competitive products is also keeping showrooms empty. Aside from the new Outlander, the AN report says that Mitsubishi spokesman Roger Yasukawa said that a "yet-to-be-named subcompact" will arrive this year, which suggests the unnamed hatchback shown below (known elsewhere as the Mirage), could be heading to the US after its North American introduction at the Montreal Auto Show last month.