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Mitsubishi Fuso targets female truckers with pink polka dot Canter

We take it for granted that women can enter just about any career they want now. But there are still countless occupations where females are underrepresented. You don't see too many women truckers, for example - particularly in a country that's still as deeply traditional as Japan. But Mitsubishi Fuso is showing just how forward thinking - and simultaneously, how traditional (pink polka dots are a bit 'on the nose') it can be with this hybrid pink truck.
Now for those unfamiliar, the Mitsubishi Fuso Truck and Bus Corporation has nothing to do with Mitsubishi the car company these days. Instead, it's owned by Daimler, which we know best as the parent company of Mercedes-Benz. Yet Daimler also owns a number of truck and bus manufacturers - among them Freightliner, Thomas Built and Mitsubishi Fuso. One of latter's most popular products is the Canter, the model seen here coated in the shade of Pepto pink at the Tokyo Motor Show.
The point? To make truck driving more attractive to women, of course! We're not sure it'll catch on, but apart from the color scheme - which extends, incidentally, from the cab to the box and inside the cabin - this particular Canter (which Fuso has dubbed Canna) features a hybrid powertrain that produces 130 horsepower and 221 pound-feet of torque, paired to a 7.5Ah lithium-ion battery good for 270 volts. The whole package weighs 6,250 pounds and can carry three Japanese school girls dressed up as Sailor Moon in the front and plenty of Hello Kitty merchandise in the back.

Mitsubishi off-road concepts head to Tokyo Auto Salon

While the focus on this side of the Pacific has been on CES and the Detroit Auto Show, over in Japan they're gearing up for the Tokyo Auto Salon. Most of the other Japanese automakers have already shown us what they have in store for the tuner expo, and now it's Mitsubishi's turn. This year, Mitsubishi will showcase two pairs of custom creations. They're all focused on the great outdoors, but two take more of an adventuring approach while the other two are geared towards camping. Two are based on the Outlander PHEV and the other two on the Delica D5 minivan. The Outdoor Gear concepts feature matte pearl white paintjobs with orange trim, black interiors with orange trim, and mesh fabric seats with grippy suede trim. The Outlander version rides on 20-inch wheels with off-road tires, a spoiler, and a bike rack on the roof. The Delica gets a carbon-style front bumper, LED daytime running lights, brush guards, and 16-inch wheels. The Active Camper concepts feature 20-inch wheels and matte silver paint with a black camo pattern – a treatment which continues inside. Here the Outlander features a new body kit, adjustable suspension, a roof box, and 1,500 watts of auxiliary power. The Delica version features a sportier grille, brush guards, and a convertible cabin space with room for two. They'll be displayed alongside a replica of the Outlander PHEV rally machine which Mitsubishi is fielding at the Baja Portalegre 500. But these are just some of the goodies in store for the Tokyo Auto Salon this year, which promises all the JDM action you could shake a carbon-fiber stick at. The doors open at the Makuhari Messe in Chiba City on Friday and will stay open through the weekend. Featured Gallery Mitsubishi at 2016 Tokyo Auto Salon News Source: Mitsubishi Tokyo Auto Salon Mitsubishi Crossover Minivan/Van Concept Cars Off-Road Vehicles mitsubishi delica

Mitsubishi and NTT to buy 30% stake in HERE digital mapping company

Digital mapping company HERE Technologies sold a 30% stake to Mitsubishi and Nippon Telegraph and Telephone Corp (NTT), diluting German carmakers’ stake to 54% amid uncertainty about the profit potential from autonomous cars. Mitsubishi and NTT will co-invest in the Amsterdam-headquartered company through their newly established, jointly owned holding firm COCO Tech Holding B.V. in the Netherlands, HERE said on Friday. “Their investment also means we are further diversifying our shareholder base beyond automotive, which is important given the appeal and necessity of location technology across geographies and industries,” HEREÂ’s Chief Executive Edzard Overbeek said. The Japanese companies said they would collaborate with HERE to develop services such as ways to tackle road congestion and improve supply chain efficiencies. High definition maps can also be used in fleet management, asset tracking, last-mile delivery, long-distance package delivery by drones and indoor mapping applications, Overbeek told Reuters. Financial details of the transaction, which they said would close next year, were not disclosed. German carmakers BMW, Audi and Daimler saw high definition mapping as a strategic asset and bought HERE from Finnish telecoms group Nokia for around 2.5 billion euros ($2.8 billion) in 2015 to avoid becoming dependent on AlphabetÂ’s Google. FridayÂ’s deal dilutes the stake held by each German carmaker from 25% to just under 18%, HERE said. REALITY CHECK Tech companies and automakers raced to develop self-driving vehicles after Google presented a prototype car in 2012, leading German manufacturers to develop robotaxis as a way to enter the ride-hailing business to take on Uber. However, the technology costs and regulatory hurdles have spiraled, and ride-hailing businesses have struggled to reach sustainable profitability, leading to a reassessment of the business potential of robotaxis and ride hailing. “There has been a reality check setting in here,” Daimler Chief Executive Ola Kaellenius said last month, adding that spending on robotaxis would be “rightsized.” The move comes as BMW and Daimler this week announced they will exit the North American car-sharing market, halting operations in Montreal, New York, Seattle, Washington D.C., and Vancouver, as they focus on the European market. Last year, GermanyÂ’s Continental and Bosch, the worldÂ’s largest automotive suppliers, bought a 5% stake in HERE.