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This Mitsubishi dealer's rap ad is so bad it's awesome

Sometimes you stumble upon something online that is so incredibly, bad that there is actually something great about. With that in mind, Southside Mitsubishi in Edmonton, Alberta, Canada, might have created one of the worst/best automotive raps we've ever seen.
While there is no way the dealership went into this video thinking it would actually be good, it's hard to imagine it could have ended up so incredibly cheesy. Whether it's the frontman who looks like Vladimir Putin on his worst day ever, the extras who clearly don't want to be there or the inexplicable reference to that Baha Men classic, "Who Let The Dogs Out?" this video is a black hole of suffering - there is no escape. We knew things were bad at Mitsubishi, and man, this isn't helping.
Scroll down to inflict this awful awesomeness on yourself, and remind yourself of the infamous Swagger Wagon from Toyota to see that not all ironic automotive rapping has to be painful.

Mitsubishi EV drivers returning for another crack at Pikes Peak

At the 2014 edition of the Pikes Peak International Hill Climb, Mitsubishi will once again come to play with powerful electric vehicles. And by play, we mean take EV racing incredibly seriously. The 14,115-foot hill climb takes place June 29 and Mitsubishi is sending drivers Greg Tracy and Hiroshi Masuoka to challenge the podium. Tracy knows the course thanks to winning the challenge six times on a motorcycle. We don't know what kinds of vehicles Mitusbishi will race this year, and all the company is saying is that it will use technology founds in the i-MIEV. Last year, the duo raced a pair of MiEV Evolution II electric vehicles, which had four electric motors and a combined maximum output of 400 kilowatts (536 horsepower). They finished with times of 10:21.866 (Masuoka) and 10:23.649 (Tracy), well behing the winner of the Electric Division, Nobuhiro Tajima, who drove the Tajima Monster Sports Special E-Runner up the hill in just 9:46.530. Anyone want to hazard a guess what Tracy and Masuoka will get this year? Mitsubishi Motors At The Broadmoor Pikes Peak International Hill Climb Tuesday, May. 13 2014 Greg Tracy and Hiroshi Masuoka Will Compete For Mitsubishi In Electric Modified Division at The Broadmoor Pikes Peak International Hill Climb On June 29 Colorado Springs, May 9----One of the top competitions at the 2014 The Broadmoor Pikes Peak International Hill Climb will be the quietest of them all. The talent-heavy Electric Modified Division already includes Nobuhiro Tajima, who won the Electric Division last year when he drove his Tajima Monster Sports Special E-Runner to a blazing time of 9:46.530, an Electric record and the seventh fastest time in the history of the race. Now, this exciting division has added two of the race's veteran stars to go head-to-head with Tajima for top honors in the world's most famous hill climb and America's second-oldest motorsport competition behind the famed Indianapolis 500. The powerful Mitsubishi Motors team will again field two factory teams on America's Mountain on June 29, driven by two of the most accomplished drivers in the history of the race. Greg Tracy, a six-time Pikes Peak motorcycle champion, will pilot one of the Mitsubishi Motors entries in the chase to the 14,115-foot summit of America's Mountain. Tracy, in his last ride on a bike, a Ducati, broke the ten-minute mark with a clocking of 9:58.262.

Self-driving Mitsubishis could use adapted missile technology

Mitsubishi is a big company made up of many different divisions and subsidiaries. Yeah, we tend to focus on Mitsubishi Motors, but the sprawling company also manufactures steel, builds televisions – we all knew someone in the 1990s with a hulking Mitsubishi "big screen" – and even screws together fighter jets and the missiles they carry. According to a report from Automotive News Europe, Mitsubishi Motors is hoping to leverage the capabilities of its sister companies to catch up to the competition and get driverless cars on the road by 2020. That means adapting millimeter-wave radars, sensors, and cameras built for missiles to automotive uses. As Mitsubishi sees it, having the development work done on this tech – albeit for a radically different application – gives it a big advantage over the competition. "All we have to do is to put together the components that we already have," Katsumi Adachi, the chief engineer for Mitsu's auto equipment division, told ANE. "None of our competitors have such a wide array of capabilities." As ANE goes on to explain with the help of Tokyo-based IHS analyst Goro Tanamachi, this is no plug-and-play application. That's largely because of the different economics of the automotive and defense industries. In the former, the bean counters have a tremendous say. There are cuts and cost reductions and all sorts of other stuff designed to maximize profit margins. The defense industry, though, is the land of sparing no expense – that, according to Tanamachi-san, could make adapting missile tech to autonomous vehicles a possible, but potentially very pricey proposition. "Cost-cutting requests are much more severe in autos than aerospace," Tanamachi-san told ANE. "I wonder if it's possible for them to bring down the cost of the systems to the levels manufacturers can use for cheap, low-end cars." Related Video: X