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Mitsubishi's first US chairman since 2007 charged with revitalizing brand

Have a look at Mitsubishi North America's vehicle page and you'll find seven cars in four model lines: i-MiEV electric hatch, Lancer sedan, Lancer Evolution and Sportback, Outlander and Outlander Sport, and Galant sedan. The Galant has 3.9 tires in the automotive grave, and the only hope for mainstream excitement, the Eclipse coupe and Spyder, had hemlock poured down their crankcases last year. Increasing the quotient of bleak, the Lancer isn't due for a refresh until 2014, the coming Outlander PHEV will sell in miniscule numbers when it does arrive, a little sports car has been nixed and the only other Mitsu being considered for our landmass is the Colt, which, for its stellar fuel economy numbers, looks like a car designed by Pikachu. There's also that matter of declining NA market share in a rising overall market, Mitsubishi's piece of the total pie currently hovering around the 0.4-percent mark according to Automotive News.
The company has decided to do more about it, reassigning Executive Vice President and Head Officer of the Headquarters Product Projects & Strategy Group Gayu Uesugi to be the new chairman of Mitsubishi Motors North America. It will be the first time in five years that someone has filled the chairman position at MMNA.
The hope is that with Uesugi's 35 years with the company, his experience in the company's global product plan and his success in emerging market strategy, he's the man to "[develop] a product plan and growth strategy for the US market" that will put things right. Or at least better. He will work with Yoichi Yokozawa, who has been CEO of MMNA since last year. There are more details on the move in the press release below.

A case for the Eclipse Cross | Autoblog Podcast #508

On this week's podcast, Mike Austin joins David Gluckman to new cars they're driving and supercars that have just dropped. Mike also stands up for the Mitsubishi Eclipse Cross in the face of some negativity, and the episode wraps up with the traditional doling out of Spend My Money buying advice. The rundown is below. Remember, if you have a car-related question you'd like us to answer or you want buying advice of your very own, send a message or a voice memo to podcast at autoblog dot com. (If you record audio of a question with your phone and get it to us, you could hear your very own voice on the podcast. Neat, right?) And if you have other questions or comments, please send those too. Autoblog Podcast #508 Topics and stories we mention Our long-term Mazda Miata Honda Civic Hatchback Jeep Cherokee Trailhawk Mitsubishi Eclipse Cross Geneva Motor Show coverage Used cars! Rundown Intro - 00:00 What we're driving - 02:15 Eclipse Cross and Geneva Show recap - 16:45 Spend My Money - 43:58 Total Duration: 56:27 Get The Podcast iTunes – Subscribe to the Autoblog Podcast in iTunes RSS – Add the Autoblog Podcast feed to your RSS aggregator MP3 – Download the MP3 directly Feedback Email – Podcast at Autoblog dot com Review the show on iTunes Podcasts Geneva Motor Show Honda Jeep Mazda Mitsubishi 2017 Geneva Motor Show honda civic hatchback mitsubishi eclipse cross

Mitsubishi rumored to plan a revival of the Lancer Evolution

To the dismay of countless hardcore enthusiasts and JDM fans, Mitsubishi long ago announced that it killed off its sports cars, such as the Eclipse and the legendary Lancer Evolution, to focus more on electric vehicles, hybrids, and SUVs. Rubbing salt in the wound even further was the fact that Mitsubishi repurposed its coveted Eclipse nameplate to a crossover. But now, there could be a light at the end of the tunnel. AutoCarUK reportedly received word that Mitsubishi could be bringing back the Lancer Evolution. There's no official word with the outlet citing anonymous sources, and there's still a cloud of doubt hovering, given Mitsubishi made its near-future trajectory fairly clear. But there could be a smidgen of hope that all is not lost with the tiny Japanese automaker. Should the word be accurate, the new Lancer Evolution XI — as it would likely be called since it would be the 11th-generation model — could get a potent 2.0-liter turbocharged four-cylinder powerplant lifted straight from the hot-hatch version of the Renault Megane known as the Megane RS. The same dual-clutch automatic would also find its way into the Evo, though Mitsubishi would supposedly be left to its own vices to develop an all-new S-AWC all-wheel drive system. The Renault Megane RS is quite the hot hatch, so its power and drivetrain wouldn't be out of place in a new Evo. It produces 296 horsepower and 295 pound-feet of torque. In comparison, the Mitsu's direct rival, the WRX STi, produces 310 hp and 290 lb-ft. But should Mitsubishi proceed, the company seeks to one-up Subaru's limited-edition WRX STi S209, which produces 341 hp and 319 lb-ft. Don't forget, Mitsubishi joined the Renault-Nissan alliance in 2016, and Nissan owns a 43% stake in Mitsubishi. There are even rumors that Mitsubishi could add in a new 48-volt electrical system, which could give the new Evo "mild-hybrid" capabilities. That basically adds an electric motor-generator somewhere on the engine or within the drivetrain that not only doubles as a gas-engine starter and an electricity generator, but a drive motor as well. A 48-volt system would also give the new Evo the ability to house more computing power to allow for more kinds of technology. The new Evo would also utilize the alliance's latest modular CMF-C/D F4 platform that's currently under cooperative development between Renault-Nissan-Mitsubishi.