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Question of the Day: Most heinous act of badge engineering?

Badge engineering, in which one company slaps its emblems on another company's product and sells it, has a long history in the automotive industry. When Sears wanted to sell cars, a deal was made with Kaiser-Frazer and the Sears Allstate was born. Iranians wanted new cars in the 1960s, and the Rootes Group was happy to offer Hillman Hunters for sale as Iran Khodro Paykans. Sometimes, though, certain badge-engineered vehicles made sense only in the 26th hour of negotiations between companies. The Suzuki Equator, say, which was a puzzling rebadge job of the Nissan Frontier. How did that happen? My personal favorite what-the-heck-were-they-thinking example of badge engineering is the 1971-1973 Plymouth Cricket. Chrysler Europe, through its ownership of the Rootes Group, was able to ship over Hillman Avanger subcompacts for sale in the US market. This would have made sense... if Chrysler hadn't already been selling rebadged Mitsubishi Colt Galants (as Dodge Colts) and Simca 1100s as (Simca 1204s) in its American showrooms. Few bought the Cricket, despite its cheery ad campaign. So, what's the badge-engineered car you find most confounding? Chrysler Dodge Automakers Mitsubishi Nissan Suzuki Automotive History question of the day badge engineering question

Mitsubishi teases 2016 Outlander ahead of New York debut

Mitsubishi really disappointed lots of people at the 2015 Chicago Auto Show when it initially teased "The Return of a Legend." That over-hyped unveiling was really just the North American debut of the GC-PHEV, first shown at the 2013 Tokyo Motor Show. The Japanese automaker is getting a second chance to impress with its hook to "Come See the New Face of Mitsubishi Motors" at the New York Auto Show on April 2. Maybe the company can do a little bit better this time, even if the surprise is already spoiled. Mitsubishi announced that it would unveil the refreshed 2016 Outlander in the Big Apple a month ago in Chicago. It's almost certainly the vehicle on display on the brand's invitation, above. While the single shot shows off a design very reminiscent of the current model, earlier spy shots indicate changes are in store for both the front fascia and much of the rear end. A look in the vein of the Outlander PHEV Concept-S from the 2014 Paris Motor Show seems likely. The restyling is also rumored to be timed with the plug-in hybrid version's US debut. However, after that vehicle's multiple delays, it might be best to wait and see.

Mitsubishi Mirage bows in Montreal without a name, Canadian sales promised

The Detroit Auto Show had plenty of major debuts for North American car buyers, but the Montreal Auto Show is being used for the North American debut of a new subcompact hatchback from Mitsubishi. Although this car is unnamed, it is almost identical to the redesigned Mirage we saw back at the 2011 Tokyo Auto Show (and has been on sale in Asian markets such as Thailand since last year), but it is unclear if the car will carry this name when it goes on sale for our neighbors to the north starting this fall.
Aside from a slightly less annoying shade the of green we saw the car painted in at the Tokyo show, there are a few changes made for the car's Canadian debut. The biggest difference is that it is almost three inches longer, which is likely a result of the new rear fascia that is also visually different with some altered lines and small, circular reflectors. Other changes include a bigger three-cylinder engine (with a 1.2-liter displacement instead of the Tokyo car's 1.0-liter engine) and headlights that have new amber lenses for side reflectors.
There is still no word as to whether or not we'll see this new car in Mitsubishi's US lineup anytime soon, but it does seem like a good competitor against cars like that Mazda2, Chevrolet Spark and Hyundai Accent.