1988 Mitsubishi Starion on 2040-cars

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Mitsubishi Mirage bows in Montreal without a name, Canadian sales promised

The Detroit Auto Show had plenty of major debuts for North American car buyers, but the Montreal Auto Show is being used for the North American debut of a new subcompact hatchback from Mitsubishi. Although this car is unnamed, it is almost identical to the redesigned Mirage we saw back at the 2011 Tokyo Auto Show (and has been on sale in Asian markets such as Thailand since last year), but it is unclear if the car will carry this name when it goes on sale for our neighbors to the north starting this fall.
Aside from a slightly less annoying shade the of green we saw the car painted in at the Tokyo show, there are a few changes made for the car's Canadian debut. The biggest difference is that it is almost three inches longer, which is likely a result of the new rear fascia that is also visually different with some altered lines and small, circular reflectors. Other changes include a bigger three-cylinder engine (with a 1.2-liter displacement instead of the Tokyo car's 1.0-liter engine) and headlights that have new amber lenses for side reflectors.
There is still no word as to whether or not we'll see this new car in Mitsubishi's US lineup anytime soon, but it does seem like a good competitor against cars like that Mazda2, Chevrolet Spark and Hyundai Accent.

What $40k worth of lights and chrome does to a JDM truck

Japan's dekotora truck culture allows big rig drivers to express themselves by decking out their vehicles with a plethora of blinking lights and shining chrome. While we occasionally catch glimpses of this automotive lifestyle in the US, this short documentary called Dekotora, Another Roadside Attraction takes viewers inside the dekotora truck scene with someone who actually drives one everyday. Takuya Sosogi carries fresh vegetables between markets and claims he has covered the over 2 million kilometers (1.2 million miles) in his dekotora. He also has spent around 5 million yen ($46,200 at current rates) to make his Mitsubishi Fuso light up the night. At this point the truck has become among the most important parts of his life. Sosogi believes that taking good care of his rig is akin to looking after himself. Despite the blinking lights and polished metal, Sosogi's truck is almost subdued by dekotora standards. Some of the rigs feature lighting rigs that rise high into the sky and sport crazy body modifications. Watch the entire documentary above for a look into this fascinating Japanese automotive subculture. Related Video:

Ever wonder how to really pronounce Japanese automaker names?

People tend to get very set in their ways when it comes to the pronunciation of words. Just look at the endless debates over whether or not to say the final 'e' in Porsche (which you should in terms of correct German enunciation). Or the argument about whether to follow the British convention and give the 'u' in Jaguar a special delivery or to say the 'ua' diphthong as more of a 'w' sound, as usually happens in the US.
This short video doesn't answer either of those automotive questions, but it does allow a native Japanese speaker to demonstrate the accepted pronunciations for several, major automakers from the country. One benefit is that it clears up the occasional debate over whether Nissan should be said with a long or short 'i' sound. Also, listen closely to how the female host says Mazda as Matsuda, the way it's actually said in the language. Even if this doesn't change the way you enunciate these brands, at least now you know the accurate way in Japanese.