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A realistic approach to fixing Mitsubishi

There are going to be a lot of words written about what Nissan needs to do with Mitsubishi in the coming months and years in the interest of turning the brand around. After Nissan's purchase of a controlling stake in the diamond star brand, there's been more interest in Mitsubishi thanks to the potential of platform sharing and plenty of cash from Nissan-Renault to get the juices flowing again. But, while some have been doing their best to advocate for the return of the 3000GT, Evolution, and even the Starion - Many of these posts forget the reality of the market we live in today. As much as we like to look back fondly at the sports coupes of the '90s, a byproduct of the insane cash flows all the Japanese manufacturers had at the time, the reality of today puts a much greater emphasis on what is most-boring; Crossover SUVs, alongside mid-size and compact sedans. We do need to ask a fundamental question, how much Mitsubishi is enough to be able to continue to call the cars Mitsubishis? Aside from slight product revisions and reconfigurations, Mitsubishi (at least in North America) has been largely dependent on the same GS platform and 4B1 engines that date back to their long-time partnership with Chrysler (and Hyundai) in the mid '00s. Admittedly, the chassis and engines have served the company well, underpinning a wide variety of vehicles sold around the world, and seeing quite a few revisions to at least attempt to keep products competitive. But, the GS chassis is old, heavy, and severely out of date - and when matched to the underpowered 4B1 series engines - make for largely uncompetitive offerings in the market. While something like the Outlander Sport is indeed interesting compared to a Honda CR-V, it is by no means the smart choice in the segment. So, going forward, unless Mitsubishi has had a skunkworks of sorts developing their chassis and engine replacements over the past few years, what exactly are they planning to do for their bread-and-butter models? I think the straightforward answer is without a doubt the Nissan North America parts bin. With so many of their models selling well, and for the most part, are reasonably well-reviewed, it would be quite simple to adapt the chassis and powertrain to Mitsubishi's liking to create a high-volume alternative to what is currently available now.

Mitsubishi CA-MiEV and GR-HEV concepts peek out before debut

We're getting a look at the two star Mitsubishi concept cars from this year's Geneva soiree, just ahead of the official debut for both. As suits Mitsubishi's ever-deepening interest in electrified vehicles, the brace of concepts both make use of electric drive: the CA-MiEV being a pure electric vehicle and the GR-HEV using a diesel-electric powertrain.
The CA-MiEV concept car may look a bit like a photoshopped Toyota Prius, but in fact the car employs a new electric motor and battery system from Mitsu. We're told that the EV has a theoretical range of 186 miles, which is nearly double the range of most EVs on the market today and approaches Tesla territory. The vehicle is larger than the company's current i-MiEV, and would seem to point the way forward for a more mainstream production EV from Mitsu.
The second concept, a rather odd-looking pickup truck called the GR-HEV, has a diesel engine, electric motor, all-wheel drive, and Mitsubishi's Super All Wheel Control. The front fascia bears a version of the grille we've seen on the new Outlander PHEV, with more radically raked (sort of "smiling") lighting elements.

Mitsubishi eX Concept portends an electric future

Mitsubishi's future is electric, and the Japanese brand's eX Concept presents its vision for a crossover EV for the years to come at the Tokyo Motor Show. At the same time, the company is using this opportunity to show off some next-gen tech that could arrive in production models someday. To get around, the all-wheel-drive eX Concept packs front and rear electric motors that each produce 94 horsepower, and they're powered by a 45-kilowatt-hour, lithium-ion battery under the passenger compartment. For added traction, the torque split is variable between the back wheels, and braking can adjust things at the nose. Plus, sensors and cameras can read the road ahead and tweak the system accordingly. The eX portends what's next for the company's design language, but traces from the latest Outlander are still visible. Up front, there's a revised version of the brand's X-shaped grille that Mitsubishi calls the Dynamic Shield, but here the turn signals and LED running lights are placed at the top. The concept's bigger innovation to the brand's styling language is the floating roof that makes the side glass appear to wrap around the body. Mitsubishi highlights some future tech inside by using an augmented reality windshield. The idea is to display important info right on the glass to keep a driver's eye on the road, and it also means just a few digital displays are necessary for the physical instruments. For safety, a front-mounted camera and radar also help spot pedestrians and other potential hazards. Mitsubishi goes into elaborate detail about all of the eX's features in the announcement below. MITSUBISHI eX Concept – World Premiere ??????????????????????????????????????????????????????????????????????????????????Evolution in EV Technology + Heart-thumping SUV Allure Next-generation Compact SUV ?The MITSUBISHI eX Concept is a vision for a compact SUV powered by a next-generation EV system. In terms of design, overall it evokes the image of a sports crossover zipping nimbly around town as it merges the elegance and stylishness of a "shooting brake" (a term for a coupe with flowing styling fused with a hatchback car, the term originates from British hunting-use horse carriages) with compact SUV lines. The front end expresses a new interpretation of MMC's Dynamic Shield front design concept. In both its exterior and interior, the MITSUBISHI eX Concept indicates the direction MMC Design is taking.