Mitsubishi 3000gt Sl Spyder Convertible on 2040-cars

Auto blog

Mitsubishi's first US chairman since 2007 charged with revitalizing brand

Have a look at Mitsubishi North America's vehicle page and you'll find seven cars in four model lines: i-MiEV electric hatch, Lancer sedan, Lancer Evolution and Sportback, Outlander and Outlander Sport, and Galant sedan. The Galant has 3.9 tires in the automotive grave, and the only hope for mainstream excitement, the Eclipse coupe and Spyder, had hemlock poured down their crankcases last year. Increasing the quotient of bleak, the Lancer isn't due for a refresh until 2014, the coming Outlander PHEV will sell in miniscule numbers when it does arrive, a little sports car has been nixed and the only other Mitsu being considered for our landmass is the Colt, which, for its stellar fuel economy numbers, looks like a car designed by Pikachu. There's also that matter of declining NA market share in a rising overall market, Mitsubishi's piece of the total pie currently hovering around the 0.4-percent mark according to Automotive News.
The company has decided to do more about it, reassigning Executive Vice President and Head Officer of the Headquarters Product Projects & Strategy Group Gayu Uesugi to be the new chairman of Mitsubishi Motors North America. It will be the first time in five years that someone has filled the chairman position at MMNA.
The hope is that with Uesugi's 35 years with the company, his experience in the company's global product plan and his success in emerging market strategy, he's the man to "[develop] a product plan and growth strategy for the US market" that will put things right. Or at least better. He will work with Yoichi Yokozawa, who has been CEO of MMNA since last year. There are more details on the move in the press release below.

Say Hello to the Kitty edition Mitsubishi Mirage

Japan is the country that gave us the GT-R, the LFA and the STI. But it's also the home of Hello Kitty. We try our best to ignore the commonality, but now Mitsubishi is putting it right in our faces with the new Hello Kitty edition Mirage.
Decked out in pink, the special Mirage arrives on the occasion of the character's 40th anniversary. It comes decked out with Hello Kitty decals on the outside, special hubcaps and unique upholstery. It's even got a Hello Kitty pillow inside, for crying out loud.
Fortunately, only 400 examples will be made, hopefully only for domestic consumption, wearing a sticker price of 116,970 yen (equivalent to about $12k). Now we wish we could say this was a first, but sadly it's not - not even for Mitsubishi.

Junkyard Gem: 1991 Mitsubishi Mighty Max Super Max

While the Montero SUV sold well enough in the United States, Mitsubishi-badged pickup sales didn't quite measure up to those of their Toyota, Nissan, and Mazda rivals. Second-generation Mighty Maxes are hard to find, so this '91 in Colorado was worthy of inclusion in the Junkyard Gem canon. The ADX Florence Supermax federal prison is just 100 miles to the south of this self-service wrecking yard, but it opened several years after this truck was built. The garish lettering and striping has the look of a dealer-installed option package. Chrysler sold rebadged Mitsubishi pickups for decades, as the Plymouth Arrow and Dodge D-50/Ram 50. When Mitsubishi began selling vehicles under their own brand in the United States in 1982, the Triton pickup got the Mighty Max name. The Dodge Ram 50 always outsold its near-identical Mighty Max twin, but the debut of the all-Detroit Dakota in 1987 cut into Ram 50 sales; by 1995, truck shoppers who wanted a Mitsubishi pickup had no choice but the Mighty Max. After 1996, the Mighty Max was mighty gone. This one is quite solid and doesn't appear to have been wrecked, and the odometer shows a surprisingly low mileage figure for a 26-year-old Japanese pickup. The 2.4-liter 4G54 four-cylinder engine is gone, purchased by a junkyard shopper. This engine family went into everything from the Mitsubishi Galant to the Hyundai Sonata, not to mention the Chery V5. The sunroof has an aftermarket look, which fits with the SUPER MAX dealer-option theory. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Mitsubishi trucks were pitched as cheap, cheap, cheap in the United States.