1995 Mitsubishi 3000gt Vr4 on 2040-cars

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Mitsubishi dealers would really like a truck to sell

While Mitsubishi is switching gears to focus on crossovers, that won't address a market that its dealers would like to be in. While answering questions from the press last night, Don Swearingen, executive vice president and COO of Mitsubishi's North American office, mentioned that its US dealers have a pickup truck high on their "shopping lists." In fact, he said that a truck is pretty much at the top. Mitsubishi does already have a small pickup truck it sells in foreign markets, badged as the Triton or L200. However, Swearingen said that just because dealers want a truck doesn't mean it's going to happen, citing various obstacles to bringing one to market. If, for example, Mitsubishi brought over the Triton, the company would have to go through the long, expensive process of certifying it for US safety and emissions regulations, not to mention making sure it fulfilled American buyers' demands. There's also the Chicken Tax, which levees a steep tariff on trucks built outside of the US and imported in. One possible way Mitsubishi could circumvent all of those issues, though, would be to leverage its new partnership with Nissan. Nissan already sells Frontier small pickups in the US, and Mitsubishi could simply redesign that model to suit its style. It's something that both companies are familiar with as well. Mitsubishi previously sold a restyled Dodge Dakota as the Raider, and Nissan allowed Suzuki to rebrand the Frontier to be sold as the Equator for a short time. It would certainly be a quick way to get into the truck market. However, Mitsubishi would also need to decide if such a product would actually be profitable, in addition to satisfying dealers. Related Video:

Ever wonder how to really pronounce Japanese automaker names?

People tend to get very set in their ways when it comes to the pronunciation of words. Just look at the endless debates over whether or not to say the final 'e' in Porsche (which you should in terms of correct German enunciation). Or the argument about whether to follow the British convention and give the 'u' in Jaguar a special delivery or to say the 'ua' diphthong as more of a 'w' sound, as usually happens in the US.
This short video doesn't answer either of those automotive questions, but it does allow a native Japanese speaker to demonstrate the accepted pronunciations for several, major automakers from the country. One benefit is that it clears up the occasional debate over whether Nissan should be said with a long or short 'i' sound. Also, listen closely to how the female host says Mazda as Matsuda, the way it's actually said in the language. Even if this doesn't change the way you enunciate these brands, at least now you know the accurate way in Japanese.

Mitsubishi rolls out new Pajero Sport in Thailand

Mitsubishi is launching the new Pajero Sport you see here, based on the latest Triton/L200 pickup introduced late last year. The new Pajero Sport (known as the Challenger in certain markets) replaces a model that's been on the market for seven years now. The midsize sport-utility vehicle is being introduced first in Thailand, but will be sold in about 90 countries around the world. Those will include Australia, Russia, and markets in the Middle East, Africa, Latin America, and Southeast Asia – regions in which Mitsubishi has sold some 400,000 units of the previous Pajero Sport. Behind the imposing new Dynamic Shield front end sits a 2.4-liter turbo diesel driving all four wheels through a new eight-speed automatic transmission. The combination is said to be a good 17 percent more economical than the previous model's. Full specs have yet to be revealed, but it's expected to produce around 180 horsepower and 317 pound-feet of torque. The new Pajero Sport also packs all the latest safety technologies, including automatic braking, blind spot monitor, and ultrasonic misacceleration systems. Rock-crawlers will also appreciate the off-road mode, hill descent control, and increased wading depth, all of which add up to make the Pajero Sport a very different kind of high-riding Mitsubishi than the new Outlander recently introduced on our side of the Pacific. Here in North America, truck-based SUVs are steadily losing ground to car-based crossovers. But overseas – particularly in the Asia-Pacific region and Australia – they're not only surviving, but thriving. In addition to this Pajero Sport, Ford recently introduced its new Ranger-based Everest, and Toyota the new Fortuner based on the HiLux. World Debut of the All-new Pajero Sport Mid-size SUV in Thailand Popular SUV's first full redesign in seven years to reach some 90 countries Tokyo, August 1, 2015 – Mitsubishi Motors Corporation (MMC) today announces the world premiere of first full-redesign of the Pajero Sport mid-size SUV in seven years in Thailand, where it is produced at Mitsubishi Motors (Thailand) Co. Ltd.'s*1 Laem Chabang Plant. Sales start in Thailand from this fall, and MMC plans to introduce the all-new Pajero Sport sequentially in Australia, the ASEAN nations, the Middle East, Africa, Latin America and Russia and, as with its predecessor, to sell the new model in some 90 countries.