1995 Mitsubishi 3000gt Vr-4 Coupe 2-door 3.0l on 2040-cars

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Question of the Day: Most heinous act of badge engineering?

Badge engineering, in which one company slaps its emblems on another company's product and sells it, has a long history in the automotive industry. When Sears wanted to sell cars, a deal was made with Kaiser-Frazer and the Sears Allstate was born. Iranians wanted new cars in the 1960s, and the Rootes Group was happy to offer Hillman Hunters for sale as Iran Khodro Paykans. Sometimes, though, certain badge-engineered vehicles made sense only in the 26th hour of negotiations between companies. The Suzuki Equator, say, which was a puzzling rebadge job of the Nissan Frontier. How did that happen? My personal favorite what-the-heck-were-they-thinking example of badge engineering is the 1971-1973 Plymouth Cricket. Chrysler Europe, through its ownership of the Rootes Group, was able to ship over Hillman Avanger subcompacts for sale in the US market. This would have made sense... if Chrysler hadn't already been selling rebadged Mitsubishi Colt Galants (as Dodge Colts) and Simca 1100s as (Simca 1204s) in its American showrooms. Few bought the Cricket, despite its cheery ad campaign. So, what's the badge-engineered car you find most confounding? Chrysler Dodge Automakers Mitsubishi Nissan Suzuki Automotive History question of the day badge engineering question

Mitsubishi Mirage hatch and sedan refresh teased

Almost every Mitsubishi model sold in the U.S. wears the automaker's "Dynamic Shield" design. The corporate face combines a two-piece grille emphasizing the horizontal with slim, angled headlights supported by a thick, C-shaped trim piece that defines the fog lights and lower intakes. The only holdouts are the Mirage hatchback and Mirage G4 sedan, but that will soon change. Mitsubishi teased a dim image of two Mirages that had earned their Dynamic Shields, and promised a debut on November 18 in Thailand. The reveal location gives a shout-out to the Laem Chabang plant that, along with another facility in the Philippines, builds the siblings. It's easy to forget about Mitsu's tiny twosome, but it's hard to deny they've served the company well as global offerings. In the U.S., the duo has increased its annual sales every year since the car's introduction in 2013. Around the world in fiscal 2018 the Japanese automaker sold 140,000 units, and sales through the end of October in the U.S. show the Mirage nearly 10 percent ahead of last year's sales at the same period. Assuming the cheap-as-chips price equation doesn't get a heavy refresh, there's every reason to think the facelift will aid sales. The hatch and sedan wear two different faces at the moment, both graduates of the most mediocre school of ambiguous econoboxes. The teased image puts a personality on economy, with large, single lenses peeking out from a narrow eyeline above the Dynamic Shield's sculpted features. It appears designers have done a touch of reshaping in back as well, and there's a wee spoiler hanging off the back of the decklid. No word on what might be in store for the two three-cylinder engines sold in international markets, a 1.0-liter that makes 70 horsepower and 65 pound-feet of torque, and the 1.2-liter that's our only choice here, making 78 hp and 74 lb-ft. The fuel filler cap has moved from the driver's side to the passenger's side, though, so there could be action under the skin, and we'd expect a few interior upgrades, too.

Junkyard Gem: 1989 Mitsubishi Galant Sedan

The history of the Mitsubishi Galant in North America goes all the way back to the 1971 model year, when Chrysler imported the first-generation Galant and badged it as the Dodge Colt. Later in the 1970s, we got Galant coupes badged as Dodge Challengers and Plymouth Sapporos, and Mitsubishi began selling Galants (now with front-wheel-drive) with the company's own badging starting in the 1985 model year. The sixth-generation Galant arrived here for the 1989 model year, as a stylish and technology-packed competitor to the Taurus, Camry, and Accord, and it made a fair-sized splash in the automotive world. You'd have a tough time finding one of these cars today, but this '89 appeared in a self-service yard in Phoenix a couple of months back and I was there to document it. 159,385 miles is a respectable total for a 1980s car, and this one looks clean enough to indicate that it had conscientious owners for most of its 31-year life. Check out the dual analog trip counters, the sort of cool little feature Mitsubishi did so well during this era. One of this car's owners (probably its final owner) applied glue-on bling to many locations inside the car. A fairly typical Japanese sedan interior for the late 1980s and early 1990s, though a bit flashier than what Toyota and Honda were doing at the time. The base Galant sedan listed at $10,971 in 1989, versus $12,400 for a Ford Taurus L sedan, $12,105 for a base Chevrolet Celebrity sedan, $11,488 for a base Toyota Camry sedan, and $11,770 for a Honda Accord DX sedan. That was a good price for a competent and fuel-efficient sedan with a modicum of sportiness. Power came from a 2.0-liter 4G63 Sirius four-cylinder rated at 102 horsepower. This engine went into a list of vehicles longer than a Mitsubishi HIIB rocket, everything from the Eclipse to the Great Wall Coolbear, and you can buy a brand-new BAW BJ2022 Brave Warrior with 4G63 power to this day. Protected by the Nassau County PBA and Radio Shack. This car must have begun its career in New York, then moved to Arizona. Some Americans still bought midsize sedans with manual transmissions during this era, but their numbers were in steep decline (Ford stopped selling three-pedal Tauruses, other than the SHO after 1988). This car has an automatic, though I have found a bullet-riddled '91 Galant with a 5-speed during my junkyard travels. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.